Chinese people buy cars with several very obvious characteristics, one of which is to pay attention to car brands. In the minds of consumers, the status of luxury brands is greater than that of joint venture brands, and the status of joint venture brands is greater than that of domestic brands, and finally those niche brands that are not well known. Now there are many luxury brands on the market, but some luxury brands are not of good quality, often appear on the complaint list, we must pay attention to avoid pits when buying a car.
The first, Land Rover
Land Rover is a luxury brand from the UK, and it has aristocratic pedigree. However, due to poor management, Land Rover was resold twice, the first time by the American Ford Group, and the second by Ford to the Indian Tata Group. After Tata Group acquired Land Rover, it was repackaged and pushed into the domestic market.
At the beginning, Land Rover won the likes of many upstarts with its super high appearance and excellent passing performance. But then Land Rover frequently broke out of quality problems, and some car owners even went to the Shanghai headquarters to defend their rights, which had a great impact on Land Rover's reputation. Now Land Rover's situation is very embarrassing, it has been in China for more than ten years, but now it has been crowned as a "pseudo luxury car".
The second, Jaguar cars
Jaguar and Land Rover belong to the british high-end brand, now belong to the Indian Tata Group, it and Land Rover car can be described as a difficult brother, once Jaguar car is also the favorite of the rich, but now Jaguar car because of quality problems have been questioned a lot, sales have also declined significantly.
Number 3, Chrysler
Chrysler is the third largest automobile company in the United States, and in May 1998, Daimler-Benz and Chrysler AG merged to form the Daimler-Chrysler Group. Although with the blessing of the Daimler Group, Chrysler's market influence is far less than mercedes-Benz cars, and even many domestic consumers have not heard of this brand.
Many people who do not understand cars regard Chrysler as a luxury car, but in fact, in the United States, Chrysler is also a scooter for locals to go out to buy vegetables, and its status is not so high. Everyone was just deceived by its appearance that resembled a Bentley car and spent hundreds of thousands of dollars to buy such a car.
The 4th, DS Cars
DS Auto is a high-end brand launched by DPCA Group in China, but the influence of French cars in China, whether it is a high-end brand or a symbol Citroen these ordinary car brands, sales performance is average. Some consumers do not understand, see the appearance of the DS car feel that the car is very luxurious, the head is hot to buy a car.
However, DS cars have not been in China for a long time, and there are very few distribution points set up, and after-sales maintenance after buying the car is more troublesome. And as a high-end luxury car, the premium of DS is very high, but the retention rate is very low, and the depreciation in the first two years has reached more than 30%, and many car owners have been screaming and eating.
summary:
The above 4 car brands are in the second-tier echelon in China, and the prices are not cheap, but the quality is not as trustworthy as their prices. When buying a car, we must pay attention not to be confused by their appearance, we must know more about the configuration and reputation of the car, and then decide whether to buy this car. Don't buy a car on impulse, or just listen to the sign and buy a car, otherwise you will regret it.