Whether the presence of a car brand is strong or not directly represents whether the car brand is concerned by consumers. Although there is no clear institutional statistics on the sense of presence, whether it is from the perspective of the attention of the market or the performance of terminal sales, there are some car brands whose current sense of existence is very low. And this makes us wonder: in the face of these car brands with a low sense of existence, will you still want to buy their cars? With this question in mind, let's take a look down.
Jeep
Manufacturer: GAC FCA
Whether you admit it or not, the presence of the Jeep brand in China in recent years has really become lower and lower. In the past, when it came to Jeep, people may think of Wrangler, but now when it comes to gagac FCA Jeep, which has been domestically produced, I believe that most people can't shout out a few models. So why is this happening? I think the main reason is that the sales performance of those models produced by GAC FCA Jeep in China is too poor.
Looking at the sales data, in the past November, the big commander of the Jeep brand sold 2068 vehicles, the guide sold 1188 vehicles, the free light sold 276 vehicles, and the free man sold 126 vehicles. In total, GAC FCA sold 3658 vehicles in November, so with such sales performance, what sense do you say the Jeep brand will have in China?
As the saying goes: one wins and one loses. Seeing the sales of GAC FCA Jeep in China now, I estimate that it is not far from delisting, and everyone may wish to walk and see.
DS
Manufacturer: DS Automotive
The second most non-existent joint venture car brand, I think the high-end brand DS from the French system should also be one of them. In recent years, the DS brand has not launched models in China, and it officially landed in the Chinese market as early as 2012, but now, even if the DS brand has spent nearly 10 years in China, this brand still has no sense of existence in the minds of the Chinese people. So, what is the reason why the brand's presence in China is so weak?
Seeing the models of the DS brand, the current DS has a total of DS 4S\DS5\DS6\DS7\DS9 and other 5 models on sale, although there are many models on sale, but in fact, in November, the DS brand only has sales data for 2 cars, they are 418 DS9 and 4 DS7.
Seeing such sales data performance, I believe you can understand why the DS brand will become one of the most non-existent joint venture car brands we are talking about today. In short, the situation of DS in China is actually worse than That of Jeep, so friends who want to buy this brand's models can keep a few more eyes.
Jetta
Manufacturer: FAW-Volkswagen
Speaking of jetta, I believe many people will think of the classic jetta that FAW-Volkswagen once launched. Indeed, the Jetta is more of a car than a car brand. However, in the past two years, in order to better develop the word "Jetta", FAW-Volkswagen has divided the Jetta into a separate car brand.
From the sales data, the sales performance of VS5, VA3 and VS7 models launched by Jetta after independence are still good, of which VS5 sold 15434 vehicles in November, VA3 sold 8702 vehicles in November, and VS7 sold 5866 vehicles. Overall, the sales performance of jetta's three models is actually still good, and as a low-end entry-level sub-brand under FAW-Volkswagen, it is not easy to achieve such results.
However, from the perspective of attention in the market, the attention of the Jetta brand is not high, and it is still easier for everyone to pay attention to the FAW-Volkswagen brand, rather than the Jetta brand. In short, if the Jetta brand wants to gain a stronger sense of market presence, it still has to launch some products that are heavy and eye-catching enough, rather than just positioning low-end and entry-level products. Finally, I also hope that Jetta can improve this situation with a weak sense of existence as soon as possible.
Well, after reading the above 3 joint venture car brands with a low sense of existence, will you still buy their models in real life? Leave a message in the comment area below, let's discuss it together. (Text/Univision Auto Dazhuo)
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