With the increasing demand for vehicles, the development of the domestic automobile market in mainland China is thriving. Now occupying three major momentums in the automobile market are domestic cars, joint venture cars and imported cars, of which the development momentum of domestic cars is very fierce, and it seems that it will soon surpass joint venture cars.
Before this, the joint venture car almost monopolized the entire domestic automobile market in the mainland, and its status and discourse power far exceeded that of other automobiles. Now some domestic car brands in the mainland are also aware of this matter, and then began to strengthen the technology of manufacturing cars.
Many domestic cars are getting bigger and bigger, and many of them have even successfully surpassed the joint venture car. For example, Harvard H6 and Geely Boyue rank third in mainland automobile sales, and BYD, as a new energy model among domestic cars, is in the leading position in the industry, and these years are the golden period for the development of domestic automobiles.
However, in these three models, imported cars are becoming increasingly unpopular. The reason is also very simple, many of the hot-selling models in imported cars are gradually joint ventures, and the price of some imported cars is too expensive, which is not the choice of most people. Other vehicles in the same price range are more optional, which makes the influence of imported cars less and less.
Therefore, only domestic cars can be compared with joint venture cars now, but more joint venture cars are selected under the same performance. After all, before the rise of domestic cars, joint venture cars have long been popular in the domestic market. Many big-name joint venture cars occupy the domestic market for several years, accumulating a lot of word of mouth and sales.
However, domestic cars are now on the rise, and many brands have recognized their shortcomings and have begun to gradually improve in some places. In recent years, domestic automobiles have developed very well, especially in the field of new energy vehicles, if you leave aside the engine manufacturing technology, in terms of motors and batteries, domestic car brands are very outstanding, and some even surpass joint venture cars.
Now many people realize that if it is the same price point, some domestic cars often have better configuration and performance. If you look at the same performance and configuration, domestic cars are much cheaper than joint venture cars.
For example, Geely Emgrand and Volkswagen Santana, under the same configuration, the price is about 56,000, the gap between the two cars in the configuration is very large, whether it is the configuration or the interior, Geely Emgrand is ahead of volkswagen Santana a lot. In fact, it is not that domestic cars are not good, but because in some ways, the current domestic cars are indeed inferior to joint venture cars.
The first is the brand effect, how the pricing of a car is closely related to the brand of the car. Some high-end car brands that have long been deeply rooted in everyone's mind, even if the price of the launch is high, many people also recognize this pricing. And some cars with low brand benefits, even if they launch high-end cars, many people feel that it is not worth the price at all.
Therefore, the degree of consumer awareness determines the pricing of the car in a large way. Although domestic cars are gradually rising, many people's impression of domestic cars is still stuck in the early stage of the development of the automobile market. The core technology mastered by China is not high, so many people do not trust domestic cars.
Editor's Comments:
In fact, domestic cars are currently only a lack of market and time test, if you give domestic cars a period of time, I believe that domestic cars can definitely show their strength.
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