Wen\Wei WuXian
In the process of buying a car, consumers have several dimensions that are worth referencing, one is sales, the second is the complaint rate, the third is the zero ratio, and the fourth is the retention rate. Sales represent the degree of recognition of most people, the complaint rate represents the problems of a car, the zero ratio reflects the price of repairing and maintaining cars, and the retention rate represents whether the vehicle can be sold "less money".
Recently, the China Automobile Dealers Association released a list of joint venture manufacturers' retention rate rankings, from which we can see many interesting phenomena, this list is also a good reference for consumers to buy cars.
First of all, Japanese cars were in the first echelon, especially Toyota and Honda won the top four places in the ranking, of which FAW Toyota ranked first with a three-year retention rate of 80.35%, while Dongfeng Honda was slightly inferior, ranking second with a retention rate of 79.75%, GAC Toyota third, and GAC Honda fourth.
It should be said that Toyota and Honda occupy the top four in fact, it is not surprising. Whether in the domestic market or in the foreign market, Toyota, Honda's retention rate is very high, and in the domestic Toyota's hot cars such as Corolla, Leiling, Camry, Asia Dragon, RAV4 Rongfang and other models in the terminal profit margin is not large, the price is also relatively real, which promotes its retention rate is high. Similarly, Honda's CR-V, Civic, Haoying and other models are the same situation, which in turn leads to their retention rates are relatively good.
It is worth noting that the BBA's retention rate ranking in China also shows that Mercedes-Benz is higher than BMW, bmw is higher than Audi, which is actually not too difficult to understand. Mercedes-Benz and BMW are indeed better than Audi in the domestic market, and Audi relies on terminal concessions to compete with Mercedes-Benz and BMW, which further leads to a decline in Audi's retention rate. As for Mercedes-Benz ahead of BMW, it means that its retention rate is higher.
In addition, Changan Mazda, Dongfeng Nissan ranked 8th and 9th respectively, which is also related to the product performance of the two cars, Mazda although the sales volume is very poor, but it is also the implementation of the "price for volume" policy, which leads to Mazda although the sales volume is low, but the product premium ability is higher, the retention rate is also higher. As for Nissan, it is also a Japanese car, which is slightly weaker than Toyota and Honda in terms of product and brand operation, but it is ahead of Volkswagen.
SAIC Volkswagen ranks tenth in this list with a retention rate of 64.66%, which also shows that although the market share of the public in the domestic market stands first, the high sales volume does not mean that the retention rate is high, and the sales volume of the public is more dependent on the "price".
As for FAW-Volkswagen, SAIC-GM, Changan Ford and many other joint venture brands, they have not entered the top ten, which also shows that their retention rate is relatively backward and the price is large.
Write at the end:
In addition to the fact that the value retention rate of a car is not true to see the terminal price, it is actually related to the reliability and durability of the vehicle, and the vehicle with good condition can naturally sell a good price, and the car condition will decline greatly for three years, and the price will naturally not be high. Therefore, the ranking of the retention rate still has a certain reference value.
(This article is originally produced by the editorial department of [Auto Industry] New Media, the author of this article is Wei Wuxian, and the reprint should indicate the source)