On January 24, Changan New Energy received another B round of financing, raising a total of 4.9773 billion yuan this time, raising nearly 2 billion yuan beyond the plan, injecting new impetus into Changan New Energy's opening of a new round of industrial competition.
According to the plan, Changan Automobile will launch 20 new intelligent electric vehicles within 5 years to meet the needs of new people in all scenarios. By 2025, Changan brand sales will reach 3 million vehicles, of which new energy accounts for 35%. By 2030, it will become a world-class brand, with sales of 4.5 million vehicles, new energy accounting for 60%, and overseas sales accounting for 30%.
The introduction of Changan Automobile's new plan means that the "Shangri-La" plan released in October 2017 has completely failed, and the original plan is: it plans to invest 100 billion yuan to develop the new energy vehicle business, and completely stop selling traditional fuel vehicles by 2025, becoming the first car company in China to propose a ban on the sale of fuel vehicles. The "Shangri-La" plan has also made other domestic car companies and media look at Changan Automobile, but it has also expressed doubts about Changan Automobile's blind and confident planning.
Now that the dust has finally settled, Changan Automobile's "Shangri-La" plan was a joke, and now it seems to be using reality to punch in the face!
Changan Automobile likes to talk harshly is not the first time, if you look further ahead, in March 2015, when new energy vehicles were just emerging, Changan New Energy with the background of state-owned enterprises, occupying various resource advantages, Changan Automobile released a new energy plan, it is expected that by 2020, the cumulative sales of Changan new energy vehicles will be 400,000 vehicles.
According to the statistics of the Association of Automobile Associations, the sales volume of Changan New Energy in 2020 was only 18,000 vehicles, down 35.3% year-on-year. In 2021, the cumulative sales volume of Changan New Energy in the whole year was 76,500 vehicles, which was not as good as the cumulative delivery volume of Weilai Automobile, Xiaopeng Automobile and Ideal Automobile, which were the top 3 new car-making forces, and the sales volume was really a bit miserable.
Faced with the failure of strategic planning again and again, Changan Automobile seems to have a little bit of understanding, began to be pragmatic, and then there is a new strategic plan, that is, the content at the beginning of the article, no longer stop selling fuel vehicles, but fuel and new energy coexist, the proportion of new energy models is only one-third, I hope, this time Changan Automobile can keep up with the pace of overall change in the new energy industry, will not be left behind.
According to relevant media reports, on January 24, 2022, Deng Chenghao, general manager of Changan New Energy, introduced that Changan New Energy's new goal is to achieve sales of 700,000 vehicles in 2025, and strive to become a "world's first-line mainstream electric vehicle brand".
Let's look at the sales of new energy vehicles in 2021 released by Changan Automobile itself, Changan Ben E-Star annual sales exceeded 70,000 vehicles, if you only look at the annual sales of single cars is really good, but other models of Changan Automobile have not been announced, compared with the 2021 annual new energy sales of 76,500 vehicles released by the Association of Automobiles, it can be seen that the sales of other models are few, very poor, which is also the main reason why Changan Automobile does not announce the sales of other new energy models.
Changan New Energy has no sales volume, resulting in the current embarrassing situation, there are many reasons, we have had a detailed analysis before, today we will briefly say.
First of all, Changan Automobile lacks technological innovation, especially in the new energy sector, and also uses the tradition of old fuel vehicles to produce, sell and serve, for example: Changan Benben, an old fuel model, Changan Automobile can be used in the new energy sector N for many years, and is still in use as of now.
Secondly, Changan New Energy can be described as "getting up early and catching up with a late set", and the unique advantages of state-owned enterprises in the early years were all missed by Changan Automobile, and the advantages into disadvantages are currently the dilemma of Changan Automobile.
Changan New Energy has a new strategic plan for the development of 2025, with sales of 700,000 vehicles, which can be described as a long way to go, and there are less than 4 years left from 2025. Welcome to leave a message in the comment area to interact and say your point of view!