"2021 Destination Travel Buzzwords" released Shangri-La is hot

Fliggy Releases "2021 Destination Travel Buzzwords"

Looking back at 2021, the tourism market continues to "grow inward". On December 23, Fliggy released the "2021 Destination Travel Hot Words", and Shangri-La, which became popular again because of "Si Teng", was very popular.

At present, Fliggy's post-90s users account for more than 60%. From the user search hot words and consumption trends on the Fliggy App in 2021, it is found that young users have a rich and three-dimensional source of destination inspiration, they have firm cultural self-confidence, are full of love for dahao rivers and mountains, and are willing to explore and pursue unique experiences.

There are not a few young people who decide to travel because of a drama, a variety show, and a song. Drama chasing tours, movie models, and live-action revisits are a major feature of tourism consumption in 2021.

Yunnan, which is rich in tourism resources, has become popular again this year because of the hit TV series "Si Teng", like a paradise of Shangri-La, with the mystery and magic of "Si Teng", once again attracted the attention of the majority of young people, and became a popular destination for tourists to visit Yunnan and Yunnan people.

Fliggy data also shows that the epidemic has increased people's attention to travel safety, this year's Yunnan tourism "small group" and "customization" characteristics are obvious, in previous years, the mainstream of multi-local joint tours, by chartered cars, small groups, special lines, pure play and other forms of tourism replaced.

Also popular because of literary and artistic works is the Mohe River in Heilongjiang. A song full of stories, "Mohe Ballroom", has attracted great attention from Mohe, the northernmost town in Heilongjiang.

In addition to Yunnan, in the past year, a number of destinations have burst out more new highlights and new business cards related to "exploration" under the existing strong cognitive tourism label.

The opening of Universal Beijing Resort is undoubtedly a hot spot for Beijing tourism in 2021, but at the same time, keywords such as "Forbidden City Explanation" and "Forbidden City Tour Guide" are also very popular in search on the Fliggy App. In Shanghai, Disney Resort is undoubtedly the hottest destination, and established scenic spots and landmarks such as the Bund, Yu Garden, and Oriental Pearl Tower are also a must-have for many tourists. But with the official opening of the Shanghai Planetarium, another reason has been added to attract young people to Shanghai.

Coinciding with the centenary of the founding of the Party, young people's love for "red tourism" is full. According to Fliggy data, the number of red tourism bookings after 00 during the May Day holiday this year increased by more than 320% year-on-year. The popularity of film and television works such as "The Age of Awakening" and "Chosin Lake" has also promoted the popularity of red tourism.

Interestingly, Fliggy's "2021 Destination Travel Hot Words" shows that Hainan, a major tourism province that has always been represented by blue sky beach coconut trees, has also had a new label this year - Xisha Islands, and young users are proud to go to Xisha to see the blue waves of the South China Sea of the motherland.

The emergence of new buzzwords for destination travel also proves that domestic travel is not a "flat replacement" for outbound travel. Young people have a strong ability to discover the great rivers and mountains of the motherland, so many destinations with domestic tourism resource endowments are also actively innovating, integrating resources into unique experiences that meet new consumer needs to attract passenger flow.

Ningxia, which appears in the text as "Plugging Jiangnan", is sought after by young tourists this year because of its pure starry skies, magical deserts, and cool music festivals.

The gentle "True Jiangnan" Zhejiang, in addition to the West Lake, Broken Bridge, and Leifeng Pagoda, brought surprises such as Goji Berry Island and Flower and Bird Island in Shengsi, Zhoushan, and also taught everyone the pronunciation of "Shengsi" in passing.