What exactly is the new energy industry for major enterprises?
To use a less appropriate analogy, if the whole enterprise is a big family, then new energy vehicles are the small life that the family thrives on, and one day it needs to be alone. Instead of putting him in the same environment as the fuel vehicle, it is better to isolate him, raise external financing, and maximize the integration of upstream and downstream resources to promote his rapid growth.
As a pioneer in the development of the domestic automobile industry, Changan Automobile quickly recognized this and became the first enterprise in China to spin off the new energy business and develop independently. In 2019, the independent Changan New Energy completed the A round of financing in 2019, and in early 2021, Changan New Energy opened a B round of financing, planning to raise 3 billion yuan, which lasted a year and finally raised 4.9773 billion yuan, exceeding the plan by nearly 2 billion, becoming the first domestic car company to complete the mixed ownership reform.
Over-planned financing, into the fast lane of development
It is not difficult to see from the point of over-planned financing that investors have sufficient confidence in Changan New Energy, of course, everything should be based on the development prospects of the domestic new energy market and the good sales performance of Changan New Energy in recent years.
In fact, based on the impact of multiple factors such as the epidemic and the lack of core, the industry is not optimistic about the development of the new energy market at the beginning of 2021, but the sales of new energy vehicles in China in 2021 are obviously far more than them, according to the data released by the Federation of Passenger Vehicles, the sales of new energy narrow passenger cars in China reached 2.989 million in 2021, an increase of 169.1% year-on-year, looking for such a growth trend, the sales of new energy vehicles in 2022 will become a fairly large number.
Changan New Energy is an important part of China's new energy automobile industry, the data shows: 2019-2021, Changan New Energy cumulative sales of 156,000 vehicles; in 2021, Changan New Energy sales exceeded 100,000 vehicles, an increase of nearly 300% year-on-year, the growth rate ranked first in the industry.
After the successful completion of this financing, through the integration of the Internet, intelligence, new energy industry chain upstream and downstream, charging operation, finance and other resources to achieve complementary advantages, Changan New Energy will actively introduce new operating systems and new marketing methods, giving enterprises unlimited creativity.
At the same time, as the first employee-owned car company, it can stimulate the endogenous motivation of the enterprise and lay a good foundation for long-term development. In addition, in the future, Changan New Energy will also innovate from multiple levels such as products, services and marketing to build a direct sales model. It can be said that with the official completion of the B round of financing, with the east wind of the rapid development of new energy vehicles, Changan New Energy will also enter the fast lane of development.
The long-term goal is to whipp and become a world-class brand
As the saying goes, a company without ambition is not a good enterprise, there is no whipping of long-term goals, what motivates you to move forward? The goal of Changan New Energy is to become a "world's first-line mainstream electric vehicle brand".
In the eyes of ordinary people, this is an overly ambitious goal, but if you deeply understand the layout of Changan New Energy, you may understand that this goal is not impossible to achieve.
According to the plan, within 5 years, Changan New Energy will launch more than 20 new intelligent electric vehicles. By 2025, Changan brand sales will reach 3 million vehicles, accounting for 35% of new energy; in 2030, to become a world-class brand, sales will reach 4.5 million vehicles, new energy accounted for 60%, overseas sales accounted for 30%.
To support such a huge sales figure, it is naturally inseparable from rich and powerful technical support, perfect product matrix and sales system.
At present, Based on the development experience of the independent first motor + motor controller + reducer "three-in-one" integrated electric drive system, Changan New Energy has created a new generation of ultra-collector electric drive, reducing weight, reducing volume and cost while improving motor efficiency, coupled with the industry's first pulse heating technology can achieve 5 minutes of heating 20 °C, which can significantly improve the problem of low battery activity in cold areas.
In addition, Changan New Energy has also mastered the core technologies such as battery system integration, battery management and control, as well as the development of electronic control systems, thermal management systems, and low-energy integration technologies for vehicles.
In terms of products, Changan New Energy not only has CS55 E-Rock, Ben E-Star, Ben E-Star National Edition, CS15 E-Pro, Yidong EV460, New Ben Ben EV360, Yidong ET, CS75 PHEV and other high-quality new energy products, in the second half of 2022, Changan New Energy will officially launch the C385 based on the new dedicated electric vehicle platform - EPA1 platform, this new car has a stable chassis highly recognized by Ford experts. And meet the 2021 version of the C-NCAP five-star safety standards and support higher-level automatic driving.
In the future, there will be a number of products such as the C673 cross-border SUV of Shuxiang Smart Space and the A158 national boutique scooter to further improve the product matrix of Changan New Energy and make it have stronger competitiveness.
It is worth mentioning that in the future, Changan New Energy will carry out marketing channel construction through the way of "online APP + official experience center + direct store", abandon the traditional 4S store model, make full use of resources in the digital era, and provide users with a more convenient and intelligent service experience.
Based on the detailed planning of technology, products and marketing systems, it has brought a strong strength that matches the ambition of the enterprise, if there is a company in China that is most likely to take the lead in the world's top new energy stage, the probability is Changan Automobile.
Always 'plan ahead' to promote the development of the industry
For many years, as the head of its own brand, Changan Automobile has always known the four words of 'precautions'.
Since 2001, Changan Automobile has been one of the earliest enterprises in China to enter the field of new energy vehicles, and then Changan Automobile has made many forward-looking behaviors, such as in 2017, when the prospects of the entire new energy market were not clear, it took the lead in releasing the "Shangri-La Plan", which was the first strategic car company in the entire industry to propose new energy.
The proposal of this strategy has had a profound impact on the development of China's new energy market, just like opening the valve of the new energy industry, and then other companies in the entire industry continue to launch new electrification plans.
I dare not say that the "Shangri-La Plan" directly affects the decision-making of major enterprises, but it is definitely a catalyst for the development of the new energy automobile industry, which has intensified the chemical reaction of the entire industry in the context of the 'new four modernizations' of automobiles.
Subsequently, Changan Automobile spent four years to build the first new modular engine research and development platform of the Chinese brand based on the leading modular top-level design and facing the next generation of emissions and fuel consumption standards - Blue Whale NE Power Platform.
The emergence of this platform not only fills the gap in the field of china's automotive platform development, but also can be seen that many independent brands have also embarked on the road of modular development.
Nowadays, based on the development strategy of "leading technology and following the industry", the independent development of Changan New Energy is obviously more in line with the forward rhythm of the development of the new energy vehicle market.
In the future, when the advantages of Changan New Energy's mixed reform model gradually appear, it may guide more enterprises to join the enterprise reform, thereby promoting the development of China's new energy automobile industry system in a more mature and perfect direction.
Written in the end: Since the establishment of the 'carbon neutrality' goal, China's new energy industry development process has been significantly accelerated, and this is also the only way for the mainland to move from an automobile power to an automobile power, based on policy inclination, consumer acceptance capacity improvement, technological breakthroughs and other industry backgrounds, 2022 is destined to be a year of concentrated outbreak of New Energy Vehicles in China, and Changan Automobile is obviously ready to deal with everything after completing the B round of financing.