Suzuki Motors officially announced its withdrawal from the Chinese market four years ago, for the simple reason that Suzuki, which has always been committed to surviving small cars, has been unable to adapt to the changes in domestic consumer demand for cars. With the increase in people's income, coupled with the fact that the per capita ownership of domestic cars is still low, models with more space have become the first demand in the market. Obviously, Suzuki is not a good hand in this regard, so sales are gradually declining, the brand is becoming increasingly marginalized, and finally had to announce its withdrawal from the Chinese market in 2018. Ranked ninth in global sales in 2021, dominating the Indian market, suzuki leaving China more moist?
I thought that Suzuki would plummet after leaving the world's largest automobile market, but the truth is completely different, suzuki left the Chinese market and achieved better sales performance. According to statistics, in 2021, Suzuki sold a total of 2.7638 million cars in the world, ranking ninth in the world, and if this achievement is put in China, Geely and Changan are not opponents. Of course, the independent brand business is more domestic,The Suzuki is facing the world, and cannot be directly compared.
Judging from the contribution value of each region, Suzuki's main business is concentrated in Japan and India. Among them, the cumulative sales volume of The Japanese region ranked 608,000 units, ranking second in the list, second only to Toyota. There is not much to be picky about such performances. The reason why Suzuki Motors can achieve such results is first of all that Suzuki belongs to local brands, and secondly, Suzuki's models are very suitable for the local people's car habits. Because Japan is home to a small number of people and most of the population is concentrated in a few large cities, these hatchbacks and K-cars, which are both space-practical but not large in size, are particularly popular.
In the Indian market, India also swept thousands of troops, with cumulative sales reaching the first place in the list, reaching 1.364 million vehicles, 800,000 more than the second-place Hyundai, and the gap is quite exaggerated. From the ranking of subdivided models, it can be seen that 7 of the 10 best cars sold in the year belong to Suzuki, and the ranking is basically concentrated in the forefront, gaining a huge market share.
The Indian market can be seen as the Chinese auto market in the early 21st century, with a large population base but a very low per capita car ownership, and the consumption level is not high, and the models with too high pricing cannot get much support. Therefore, Suzuki Motors, which is good at building small cars, has received great recognition, coupled with the fact that the pricing is generally not high, and the consumer purchase threshold is relatively low.
After exiting the Chinese market, life is still good, and Suzuki Motors' performance in recent years has indeed exceeded the general market law. After all, many car companies have a high share in China, and losing the Chinese market will cause huge profit losses. But Suzuki, with its achievements in small cars, still becomes one of the top ten car companies in the global market.
summary
From the perspective of the afterthought, Suzuki's decision to leave the Chinese market is incomparably correct, because in Suzuki's perspective, China is a burden, and sales cannot be started, while also investing a lot of manpower and material resources in dealer channels, increasing unnecessary expenses. After leaving China, I have more energy and money to develop new cars for other markets and study them, and the lost share of the Chinese market can also be recovered from other countries and regions.