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Suzuki's withdrawal from the Chinese market, but mixed up, is not a bit magical? So it's not that its car is bad, it's just that it's not very suitable for the Chinese market.
In fact, speaking of Suzuki motors, many old drivers have special feelings for it, Suzuki, which entered the domestic market in 1993, once had unlimited scenery, and the total sales volume exceeded 1 million in 2005. However, with the increasing market competition, Suzuki Motors in China began to decline, the domestic market sales is not as good as a year, and finally in 2018 Suzuki announced its withdrawal from the Chinese market, everything came to an abrupt end, making countless consumers feel sorry for it.
To be honest, this is also expected by many people, just by virtue of Suzuki's sales in China, it is only a matter of time before it quits, but even so, when Suzuki officially announced its withdrawal, there is still a kind of unspeakable desolation, after all, it has also been brilliant! For the departure of Suzuki, many people attribute it to the inaction of manufacturers, but surprisingly, in 2021, Suzuki sold a total of 2.7638 million cars in the world, ranking ninth in the world, yes, more than the top two of its own brands combined, which shows that Suzuki is still moist.
So the question is, such a "powerful" Suzuki Motor, why can't it survive in the Chinese market alone? In fact, this is closely related to Suzuki's own positioning, Suzuki as a unique Japanese car company, it entered the Chinese market very early, especially small off-road vehicles in China attracted a lot of fans, but the market is ever-changing, blindly "eat the old" must not last long, can you imagine from 2013 until the exit of it has not produced a new car, this practice is really difficult to understand, what is it thinking?
In addition, domestic consumer demand for cars is also changing, in the early years everyone's income is generally not too high, and Suzuki's strength is cost-effective small models, so like Alto, Swift, and a series of more famous k-car, is our best choice. However, with the growing demand of ours, "large space" models are more and more favored by consumers, and Suzuki does not have a suitable product layout to meet consumer demand, so it is reasonable to sell or not move!
However, exiting the Chinese market does not mean that Suzuki's car is not good, Suzuki ranks 3rd in the reliability ranking of ReliabilityIndex, second only to Daihatsu and Honda, the reliability index is 50, the industry average is 118, which is much better. It is also based on this that Suzuki has achieved good results in the global market, and its main position is still in Japan and India, of which in 2021 in the Japanese domestic car sales rankings, Suzuki ranks second only to Toyota, and in the Indian market is the first place.
I have to say that Suzuki still has accurate judgment and choice of its own market, when you sell badly in a certain country, you will withdraw in time to leave, and you will focus on your own more successful market, for itself, it may be a better choice. As we all know, if you want to sell well in the domestic market now, you generally have to have these characteristics: the sedan should be sedan, the SUV should be large, the engine should be T, the more gearbox gears the better, the central control should have a large screen, the configuration should be high, and the price should be cheap. And Suzuki is obviously a bit "out of place", and it is still wise to stop the loss in time!
But then again, China wasn't the first big market Suzuki gave up, leaving the U.S. auto market in 2013, which had been in business for 28 years. It can be seen that in Suzuki's consciousness, since it can't bite this market, it is better to give up it decisively, which has proved to be feasible, or we can say that this is a long-term "strategic retreat", as for the Chinese market, the future may be better than the current imported Suzuki, what do you think?
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