In the fiercely competitive new energy market, there is no chance of trial and error!
Undoubtedly, new energy is the general trend of the future, and how to "rationally respond" has become a problem to be solved in the automotive industry. Rational coping is not only technical, but also courageous. In other words, in the era of new energy technology, which technical route to choose has become one of the most urgent problems facing every automobile brand.
As the first brand in China to create a luxury SUV category, Wei Pai has both the calmness of insight and the courage to think and dare to do.
Yesterday, Weipai at the brand technology conference, pure electric endurance up to 204 kilometers of mocha DHT-PHEV official pre-sale, two models, 0 anxiety smart version 299,000 yuan (two-wheel drive), 0 anxiety performance version 315,000 yuan (four-wheel drive). At the same time, Weipai also released a new category of 0 anxiety intelligent electric vehicles and a new power system architecture, entering a new competitive track of new energy and intelligence with leading core technologies, and becoming the representative and forerunner of China's first complete transformation from fuel vehicles to new energy.
It is worth noting that the two-wheel drive long-endurance version of Mocha DHT-PHEV pure electric endurance of 204 kilometers is the only existence in the same class of models; and the long-endurance intelligent DHT-PHEV architecture, with the super capacity battery pack, four intelligent control systems and ultra-long pure electric endurance of the hard core strength, truly realize the user travel 0 anxiety, which is also the first in the industry.
Looking at the entire automotive market, Weipai's strategy of creating a new category of 0 anxiety intelligent electric vehicles based on the long-endurance intelligent DHT-PHEV architecture is very wise and pragmatic, which not only solves the pain points of mileage anxiety of long-distance electric vehicles, but also meets the zero emissions in short- and medium-distance travel.
The technical support of "ceiling-level" and the unique product positioning have enabled Mocha Smart DHT-PHEV to have a leap market positioning - directly anchoring to the 300,000-yuan market segment - with the product attributes of 0 anxiety smart electric, and carry out in-depth competition with medium-sized SUVs of joint venture brands and medium-sized SUVs of BBA luxury brands.
Whether it is in the emerging new energy market or in the white-hot traditional fuel vehicle market, Weipai has taken the lead in opening a new competition with intelligent DHT-PHEV.
Technology is the program
Weipai intelligent DHT-PHEV is to increase the battery capacity, external charging device and more optimized power management system, so as to obtain greater pure electric mileage and more cost-effective use scenarios.
From the perspective of technological development, the Weipai long-endurance intelligent DHT-PHEV architecture is fundamentally different from the PHEV models launched by European auto companies and local brands in the early years.
Weipai intelligent DHT architecture is a set of hybrid architecture, and its core composition is a set of DHT special gearboxes that can couple the output of the engine and the electric motor.
Strictly speaking, the role of this gearbox is more of a differential speed - the traditional gearbox for the engine condition matching, here has become through the electric motor to adjust the matching.
Under the power coupling of the intelligent DHT architecture, the engine can run for longer under economic conditions, and the electric motor can also drive the vehicle for a longer time. At the same time, it also ensures the consistency of vehicle driving performance under feed and electric conditions. Instead of excellent performance when the power is sufficient, performance attenuation and energy consumption increase when feeding.
Under the condition of WLC, the two-wheel drive long-endurance version of the mocha DHT-PHEV has a pure electric range of up to 204 kilometers. What is this concept? When the new energy subsidy first appeared, this data can already reach the subsidy standard of pure electric vehicles. This means that in most of the daily use scenarios, mocha DHT-PHEV can fully achieve the same convenience and economy as the electric vehicle.
The range tested under WLTC conditions will be closer to daily use than under NEDC conditions. For normal commuting commutes, as well as short road trips around the city, MOCHA DHT-PHEV can achieve completely zero-emission and efficient travel.
In the scene of feeding or long-distance driving, the advantages of the intelligent DHT system can be fully released, which can make the power output of the MOCHA DHT-PHEV become extremely linear, bringing a full crush of the power performance of traditional fuel vehicles, and at the same time, there is no range anxiety of pure electric vehicles.
Strategy for king
The consumption of new energy vehicles is entering the era of rationality.
In 2022, the new energy subsidy policy will once again decline by 30%. According to the plan, at the end of 2022, new energy subsidies will be completely launched. This also means that the consumption of new energy vehicles will officially enter the complete market-oriented competition after nearly a decade of policy support. The consumption of new energy vehicles will also officially enter the stage of consumption-driven from policy-driven.
With the decline of the subsidy policy, the rational side of the market is instantly "activated". The negative effects of the price increase of the new forces have emerged, and many consumers in unrestricted cities have begun to switch to fuel vehicles.
In addition, the combination of pure electric and highly intelligent described by the new forces of car manufacturing looks very good, but in the second-hand car retention rate is not high, mileage anxiety, coupled with the price increase of new cars, the new energy market in 2022 ushered in a major reshuffle is a nail in the coffin - after all, consumers are becoming more and more rational.
On last year's lively National Day, what swept the screen and rushed to the hot search was not the social news of the major attractions, but the automotive industry report that pure electric vehicle users queued up for several hours in the highway service area to charge.
In the past December, the production and sales of pure electric vehicles reached a new high, but industry insiders said that a large part of the reason was the "consumption front" affected by the subsidy decline policy in 2022.
However, whether it is the "3060" double carbon target at the national level (carbon peak before 2030 and carbon neutrality in 2060), or the target of 50% of energy-saving vehicles and new energy vehicles in 2035 mentioned in the "Energy-saving and New Energy Vehicle Technology Roadmap 2.0", they are accelerating the development of the entire automobile industry in the direction of new energy.
On the one hand, the background of national policies, on the other hand, is the rational transformation of new energy vehicles from policy-driven to market-driven; therefore, how Chinese auto brands calmly respond to consumer demand, or what kind of route to "bet on", has become very important. This not only determines the benign development of the new energy vehicle market, but also relates to the steady advancement and landing of China's new energy policy.
At present, Weipai Intelligent DHT-PHEV is the most suitable technical route for the actual needs of the market, which completely solves the bugs in the three aspects of policy, technology and users - truly making energy saving and emission reduction, excellent performance and no mileage anxiety compatible.
According to the 2022 new energy passenger car subsidy scheme, the mileage that can get the subsidy is R≥50 (NEDC working condition) / R≥43 (WLTC working condition), so that the pure electric mileage of the models launched by many manufacturers is currently 51km (NEDC), which is obviously a model for developing products in accordance with the subsidy policy standards. However, the pure electric endurance of the Wei brand Mocha DHT-PHEV two-wheel drive model has reached 204km, which has completely jumped out of the short-sighted idea of "development for subsidies", but is really from the perspective of consumer use scenarios and use pleasure of technological innovation and model development.
From the user's point of view, according to the one-way commuting data of Chinese urban commuters in 2020, it is generally about 10 kilometers, which means that the daily commuting mileage will basically not exceed 30 kilometers. The 204 km pure electric endurance of the Mocha DHT-PHEV can fully realize the use of one week of battery life by charging at one time. On a weekend outing or a long trip, you don't have to worry about mileage anxiety.
In a certain sense, the launch of the Weipai long-endurance intelligent DHT-PHEV architecture and the release of a new category of 0 anxiety intelligent electric are an innovation in the current new energy technology and a reshaping of the competition pattern of the new energy market.
Written in the back: In the post-new energy era, the automobile is no longer a simple means of transportation, but a carrier to solve mass travel from multiple dimensions. Of course, new energy vehicles are not only the innovation of power technology, but should be a comprehensive evolution of the pleasure of the whole life cycle.
More importantly, from the era of fuel vehicles to the era of new energy, it should not be a simple and rude "non-oil is electricity" strategy, nor should it be a technological leap forward at the expense of consumer convenience, but a rational evolution - the launch of the Wei brand long-endurance intelligent DHTPHEV architecture and the release of a new category of 0 anxiety intelligent electric, not only with 0 anxiety electric technology, but also under the blessing of the coffee intelligence platform, truly realize the dual technology of "smart DHT + coffee intelligence". It has opened up a new track for the new energy market.
Note: Images are from the Web