In mid-January, the Association announced the ranking of car retail sales in December 2021, and it was clear which car occupied the top spot last year, which car sales declined, and which car was the dark horse of the year. Overall, the total sales volume of the domestic narrow passenger car market in 2021 was 20.146 million units, of which the total annual sales of SUVs were 9.221 million units, up 3% year-on-year, accounting for 45.77% of total sales, accounting for a slightly smaller share than cars, but it basically formed a "two-point world" situation with cars. Today, I will analyze the SUV sales data for the whole year last year, and see what happened to the SUVs that occupy the top sales list in this year.
(Image source: Association of Passengers)
The Prospects for the Haval H6 are confused
The model at the top of the annual sales list is still the familiar Haval H6, which has a cumulative sales of 352857 vehicles from January to December 2021, down 3.2% year-on-year, but compared with the 274742 vehicles of the second place Changan CS75, the Haval H6 at the top of the list still has a significant lead. In 2021, Haval H6 did not make much move, mainly in the middle of the year has successively added the national tide version, 5G version and other models, but the importance of the new model is far less than the third generation of Haval H6 in 2020, so the Haval H6 in 2021 has declined, and it is reasonable that sales will decline.
On the other hand, the entire Great Wall Group vigorously promotes the development of its sub-brands in 2021, such as the launch of a new sub-brand salon car at the Guangzhou Auto Show, and the substantial innovation of WEY series products in 2021, these actions have made the attention of Haval H6 scattered by the "brothers", although it is said that more sons are good to fight, but the market size is limited after all, after the son gives birth, the eldest son can naturally get less cake, haval H6 sales decline, The reason for this is also inseparable from the competition within the group.
At present, the model layout of Haval H6 is divided into national tide version models and third-generation models, and its Chinese tide version is equivalent to the second generation of Haval H6, priced at 98,900 yuan, which is a more expensive series, and the price of the third-generation model is 115,900 yuan, and the threshold is not high. The Haval H6 in 2021 does not have much sales growth point, but Haval will launch a Haval H6 HEV model equipped with the DHT hybrid system, but whether it can make the sales of the Haval H6 go to a higher level is still unknown.
The Honda Party has more power
Among the top fifteen models in the SUV sales list for the whole year, honda models occupy four seats, namely Dongfeng Honda's CR-V and XR-V, and Guangqi Honda's Haoying and Binzhi. Among them, CR-V is the only one of the four models that has experienced a year-on-year decline in sales, the other three have achieved positive growth in 2021, and the XR-V has increased by 17.8% year-on-year, which can be said to be a dark horse this year.
Specifically, CR-V and Haoying themselves are models with hot-selling genes, especially cr-V has improved its driving quality after undergoing a medium-term redesign, and it is more loved by car owners. As a relatively young model, sales have continued to grow since its listing, and last year it increased by 9.7% year-on-year. The hot sales of these two models are inseparable from the advantages of product strength, the two-way power of the fuel version and the hybrid version, coupled with the mechanical quality of the good reputation itself, the owner will eventually be willing to pay for the model with excellent product strength.
As for the XR-V and Binzhi, after adding 1.5T models, sales have grown faster, and this engine with maximum horsepower of 177Ps does have its charm. XR-V and Binzhi growth, in addition to the strong product strength, the gradual weakness of the same level of models is also a major factor, C-HR price is slightly higher, Qashqai bus type is old, this level of SUVs, XR-V and Binzhi is a more cost-effective choice. But the competition at this level is also more fierce, Toyota introduced the Corolla Cross series, and Qashqai is about to be replaced, so the future of XR-V and Binzhi depends on the new situation after the replacement of these two brother models.
Finally, it is worth saying that this year, affected by the chip shortage, the supply of Honda's new cars was once affected, but in such an environment, Honda still has four models squeezed into the top ten of the annual sales list, which shows that domestic consumers' recognition of Honda SUVs is still quite high.
Volkswagen is left with only Tiguan
Contrary to the "Honda Party", the performance of the North and South Volkswagen SUV models is not as beautiful as before, and now in the top 15 of the annual sales list, only SAIC Volkswagen's Tiguan car series is left, and the Tiguan car series with annual sales of 185914 units has also seen a small decline of 0.9%, which is really thirty years of Hedong and thirty years of Hexi.
In fact, whether it is South Volkswagen or North Volkswagen, the layout of SUV models is very comprehensive, from small SUVs to medium-sized SUVs have corresponding models, under the empowerment of MQB platform and EA211, EA888 series engines, the product strength of each model is actually not bad, more importantly, most models are not expensive in terms of price, as an example, after counting the terminal offer, the starting price is only 94,900 yuan, as a Volkswagen SUV, this threshold is already low. Unfortunately, despite this situation, there are still only a few models that can rank at the top of the sales list.
Luxury cars are still strong
Since 2019, BBA brand sedan and SUV sales have begun to grow rapidly, and among the top 15 SUVs in terms of total sales in 2021, bmw X3 and Audi Q5 occupy 13th and 15th places respectively. Among them, the performance of BMW X3 is even stronger, with annual sales increasing by 11.6% year-on-year to 149742 units, and although the sales of Audi Q5 fell by 6.2% year-on-year, the annual sales of 139909 vehicles are not small, allowing it to occupy the top of the annual sales list.
BMW X3 is the dark horse of luxury cars, when the new car is just replaced, everyone can't imagine that this model that has no longer wheelbase after the introduction of domestic production will sell so well, after all, the ride space has always been the just need of domestic car owners. The hot sales of BMW X3, in addition to illustrating that consumers are getting richer and richer, but also shows that the product power of this car is in line with consumer appetite, on the one hand, BMW's new car in recent years better take into account the comfort and luxury, on the other hand, even if there is no longer a longer wheelbase, the space of BMW X3 is enough, and the owner will not be disgusted. As a result, the BMW X3, which meets the "appetite" of consumers, naturally sells better.
As for audi Q5, although the annual sales have declined, but this generation of Audi Q5L still has a lot of points, stylish and stable appearance, good mechanical quality, generous space, in the Audi brand power and relatively good product force dual role, willing to choose Audi Q5L car owners are naturally not in the minority, can achieve 139909 sales, indicating that the strength of Audi Q5L is still quite strong.
Big coffee summary
2021 is an eventful autumn, in addition to the impact of chip shortages, the rapid development of new energy vehicles is also unexpected by many people. It is also in this period of tradition and innovation that the market will change a lot, but after experiencing this period of pain, those brands that do products and services with heart will eventually appear at the top of the sales list again. It may be predicted that in the annual sales ranking in 2022, at least two new energy vehicles will be added to the top fifteen models, and we will wait and see.
Everything in life
It can all be summed up in three words: will pass