Entering 2022, the car companies have successively announced the 2021 annual results, the sales of Dongfeng Nissan New Qijun, which has attracted everyone's attention, has always been a mystery, since the upgrading of Qijun on July 31, Dongfeng Nissan only announced sales in the first few months, and the subsequent sales reports no longer see the sales of New Qijun.
In order to figure out the specific sales of The New Qijun, we checked the statistics of the Automobile Dealers Association, the data shows that the sales volume of the New Qijun in December was 2808 vehicles, which was 93rd in the SUV sales list, and the overall sales chart of the sales ranking was seen, and the sales volume of the new Qijun remained at about 4000 in the second half of the year, and the sales volume in the first half of the year was still good.
Let's take a look at the cumulative sales of X-Trail throughout the year, more than 100,000 vehicles, up to 100941 vehicles, in the SUV sales list 24th, the overall sales data is not bad, and haval M6, Highlander, Jetway X70, Haval big dog annual sales equivalent.
X-Trail used to exist with the Honda CRV and Toyota RAV4, the monthly sales are all members of the 10,000-vehicle club, and the Sales of Honda CRV and Toyota RAV4 in December all exceeded 20,000 vehicles, while the sales volume of The New Qijun was only 2808 vehicles, and the sales gap could not be compared at all.
The sales of the new Qijun plummeted, the reason is the disaster caused by the three-cylinder engine, the monthly sales of the old Qijun in the first half of the year remained more than 10,000 vehicles, and the sales volume fell after the restructuring in July.
However, it seems inappropriate to attribute all the reasons to the three-cylinder engine, after all, the technology of the three-cylinder engine of the new Qijun is not too bad, and the jitter optimization processing is acceptable, so why can't the new Qijun sell it?
The fundamental reason is that the price is too high, the price of The New Qijun is 181,900 yuan - 262,900 yuan, which is higher than the competitors Honda CRV (priced at 169,800 yuan - 276,800 yuan) and Toyota RAV4 (priced at 175,800 yuan - 259,800 yuan), which is a three-cylinder engine, and the competitor is a four-cylinder engine, who will you choose?
Let's be clear, the price of New Qijun is too high, exceeding the expectations of consumers, but where new products are listed, there will be consumers to taste early, if the cost of early tasting is too high, new products will be unattended, New Qijun is currently the case.
Do you want to ask New Qijun if there is still a chance? The answer is yes, in fact, Dongfeng Nissan has already discovered the embarrassment of the new Qijun, in order to change the status quo, in December let the four-cylinder X-Jun resume production, the new car is called Qijun Glory, priced at 189,300 yuan - 192,800 yuan, but after the resumption of production is still too high.
New Qijun and Qijun glory are the same problem, overestimating themselves, the price is set too high, in order to get sales, you also need to lower the posture, set the price suitable for yourself, there are netizens spicy comments: if the discount of 30,000 yuan, or you can try the feeling of the three-cylinder engine.