Cover news reporter Ma Mengfei
For the wedding market, the Spring Festival holiday has always been one of the peak seasons in the industry and is loved by newcomers, but in the past two years, because of the epidemic, the wedding market has suffered a cold winter. This year, the haze of the epidemic in Sichuan has gradually dissipated, and the Spring Festival holiday has once again heated up the wedding market.
The consumer market environment has improved this year
On January 12, there were only more than half a month left before the Spring Festival holiday. The reporter visited some wedding and photography companies in Chengdu, and overall, this year's market is significantly better than last year's, but compared with the previous Epidemic-free Spring Festival, there is still a big gap.
The first six couples gather at the beginning of the first month, and the wedding photography does not fluctuate much
On the morning of the 12th, the reporter came to the vicinity of Zitong Bridge in Jinjiang District. In a wedding photography company, the person in charge, Ms. Xie, is sorting out the bound photos of the newlyweds, she told reporters that wedding photography is taken in advance, so compared to the actual wedding industry, during the Spring Festival, the business of photography has not changed much.
"If you only talk about the period before the Spring Festival, in fact, there is a decline in the amount of a single, almost 10% less." Ms. Xie said that wedding photography cannot reflect the changes in the wedding market during the Spring Festival. Ms. Chen, another wedding photography staff member, said that the company's single volume is not much different from last year, "The Spring Festival holiday is basically no business, which is normal for our industry." ”
Wedding customization
Subsequently, the reporter came to a wedding company called Li Xingji, the head of the company, Mr. Jiang, is sorting out the dried bouquet of flowers at the wedding site, he said that during the Spring Festival this year, their company undertook the customization of nearly 20 weddings, mainly concentrated in the sixth day of the first month of the first month, "The sixth day of the first month is an auspicious time, just the last day of the holiday, so there are more couples." ”
In another wedding customization store, Mr. Zhou and his fiancée are looking through the wedding customization case, "We want to do the type of Chinese national style, the national style has been very hot in the past two years, and both parents also like it." Mr. Zhou said, but the wedding is not held during the Spring Festival, it is expected to be held in April, "the time is too late, the Spring Festival is also busy visiting relatives and friends." ”
Spring Festival liquor sales soared The hotel still has seats in the venue
It is worth mentioning that the reporter learned from a well-known wedding customization company in Chengdu that their company booked more during the Spring Festival this year, and most of them were also concentrated on the sixth day of the first month, "On the sixth day of the first month, our company undertook 35 weddings, and the other times were relatively less." Some newcomers book a year in advance. ”
For a wedding, drinks are essential. In this regard, the reporter interviewed a company that specializes in providing happy wine reservations, and the company's sales director Zhang Ran told reporters that this year's Spring Festival their company's happy wine orders increased by almost 100% compared with last year, "In addition to Chengdu, we also have many orders in Mianyang, Deyang, Nanchong, Suining, Zigong and other places." ”
In addition, Zhang Ran also told reporters that the market in Chengdu prefers about four to five hundred drinks, while the surrounding areas will be halved, and one or two hundred drinks are more popular.
On the other hand, the reporter learned from multiple sources that wedding venues of various grades, such as galaxy dynasty hotel, crowne plaza hotel in Chengdu, Xinhua International Hotel, Chengdu Oasis Hotel, etc., have surplus seats during the Spring Festival holiday, but seats on the sixth day of the first month of the first month are still in short supply.
This year's consumption environment is improving Consumption upgrading is coming
The changes in the wedding market are a microcosm of the overall consumer market. Overall, the consumer market for this year's Spring Festival is better than last year.' In this regard, the reporter interviewed Meng Lilian, chief expert of Sichuan Tianfu Health Industry Research Institute, who believes that on the one hand, the epidemic situation is generally controllable, low-risk areas are still the basic characteristics of all regions in China, and it is expected that there will be a large-scale increase in the cross-regional New Year compared with last year. On the other hand, China's economic situation is generally good, continue to maintain a high level of growth, and there is high-quality growth, and the continuous enhancement of consumption capacity also provides a guarantee for the Spring Festival consumer market.
"It should be noted that this is a new era of consumption. The continuous emergence of consumption formats, the continuous innovation of consumer products, and the continuous change of consumption methods indicate that consumption upgrading is taking great strides. Meng Lilian said.
As far as the overall consumer market is concerned, Yuan Shuai, deputy secretary general of the Rural Revitalization and Construction Committee of the China Cultural Management Association, told reporters that at present, the cloud online shopping for New Year goods has become fashionable, traditional New Year goods such as food and New Year goods continue to sell hotly, hometown flavor specialties are particularly favored, and online shopping has become the choice of more and more people to buy New Year goods.
On the other hand, this year is still advocating "local New Year", so Yuan Shuai said that this will also bring fire to the city around the tour, short-distance self-driving tour, large and medium-sized cities suburban resort hotels, homestays, etc. will be scheduled to be popular.
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