Regarding the appearance of the new generation of Nissan Qashqai, consumers should have heard a little, the new car has been unveiled overseas for a long time, and this front face inherits the new Qashqai of the new generation of X-Trail family design, which is also known as "Trumpet Qijun". However, I believe that Dongfeng Nissan is not willing to hear such a title now, after all, after the new generation of X-Trail fell due to the force majeure factor of the three-cylinder, Dongfeng Nissan does not want this SUV with second domestic sales to slip up again.
In order to avoid embarrassment like the new generation of X-Trail, the marketing work of the new Qashqa has become extra cautious. From the conservative point of view of the main engine factory: the Qashqai, which has been maintaining a stable output of sales, the new generation of models even if it is restrained, and the idea of striving not to make mistakes to keep the situation is understandable, but consumers may not agree. It should be known that since the domestic production in 2014, the current Qashqai has been in service for the eighth year, and it is inevitable to lag behind the pace of the times. What's more, the replacement of the same level of models has not stopped, and the cost-effective advantages of independent brand models at the same price point have become more and more obvious.
Nissan Qashqai has reached the key node of "if you don't advance, you retreat".
Qi Jun's pain, the qashman did not follow
Although it is not yet possible to grasp the accurate time to market of the new generation of domestic Qashqai, we are convinced that domestic consumers will not wait too long, because Dongfeng Nissan has launched the production of a new model codenamed P33B, which is a new generation of Qashqai. With the experience of Qijun sticking to the mud in the three-cylinder, the new generation of Qashqai is naturally concerned about what kind of power system it is equipped with.
The 2.0L power carried by the domestic cash Qashqai is a conscience. Perhaps the book parameters of the 2.0L self-priming engine are now inferior to the mainstream 1.5T models of the same class, and even the fuel economy is inferior to the same Japanese 1.5T, but in all fairness, in the era when turbocharging machines were not yet emerging, 150,000 early years could buy models with 2.0L power from the joint venture brand, in addition to the Qashqai, there were really very few others.
Like the Honda Binzhi and XR-V, they use 1.8L engines. What is even more valuable is that the higher displacement of Qashqai has not let it be plagued by high fuel consumption, on the contrary, it is comparable to the fuel consumption performance of models with lower displacement than it, and the good reputation of large displacement and fuel saving and peace of mind is the foundation of Qashqai's sales.
However, regardless of the performance of the current Qashqai can still meet market expectations, in the current of the times, the Qashqai that has not been iterated for a long time has actually become more and more mediocre, and there is no replacement with the times, and the road behind will only become more and more weak.
The change of power can be listed as an important label for model replacement. What can reassure many domestic consumers is that the new generation of Qashqai will not follow the three-cylinder 1.5T engine that Qijun has rejected, refer to the overseas version of the powertrain, use a four-cylinder 1.3T engine jointly developed by Renault-Nissan + Mercedes-Benz, and adapt to the 12V light mixing system. This is Reynolds and Mercedes-Benz, which sounds quite like a long face for the new generation of Qashqai. Including Mercedes-Benz A-Class, GLB, Renault Corenin is equipped with this four-cylinder 1.3T engine, but their respective tuning is different.
It is worth mentioning that the new domestic Xuanyi has been equipped with the latest generation of e-POWER hybrid technology, filling the technical gap among Nissan's three major Japanese brands in China. As a latecomer, nissan e-POWER shows no less fuel economy than Toyota THS and Honda i-MMD. Based on the current situation, the new generation of Qashqai is also expected to be equipped with an e-POWER hybrid system, which will undoubtedly further strengthen the competitiveness of the new car, after all, like Qashqai's main joint venture competitors Binzhi, Tange, etc., there is no hybrid version so far.
Compared with the image of Qijun after replacing the three-cylinder 1.5T, at least the new generation of Qashqa equipped with a four-cylinder 1.3T harvest is more applause and expectations.
SUV after the market, Qashqai alone
Since the sales of X-Trail, in Nissan's domestic SUV camp, Qashqa is undoubtedly the only biggest sales pillar. In the past year, Qashqai has sold up to 161152 units in the whole year, of which 16,618 units were sold in December. Looking at the cumulative sales of Dongfeng Nissan's SUV in 2021 312056 units, Qashqai occupies half of the overall sales, which further strengthens the determination of the new generation of models not to be lost.
From the appearance point of view, the overall contour between the new and old Qashqai is consistent, and the front face headlights are designed as C-shaped partitions, which look more youthful and fashionable, including the bright and black treatment of the column, which sets off the effect of the suspended roof, which is more in line with the aesthetic trend of the new generation. The long-term replacement of the current Qashqai will inevitably make consumers tired of their looks. Through the upgrading and optimization of the appearance details, especially the pleasing of young consumer groups, the new generation of models has re-emerged the appearance of the new car in terms of visual impact.
In addition, in terms of interior, with reference to the models unveiled in the overseas version, the new car is not sloppy. As we all know, consumers generally have no feeling about the interior of more than 100,000 entry-level home SUVs, and they dare not pursue much higher, it seems that under the "tacit understanding" of the mediocre interiors of most joint venture models, consumers can only acquiesce to mediocrity.
However, in the increasingly consumer-centric buyer's market, the stability of the three major pieces is no longer a single demand of consumers, such as smart technology, thick materials and other sensory enjoyment, even beginner home SUV users have begun to be listed as considerations. Obviously, the new generation of Qashqai will change the impression of the current old-fashioned, including replacing with a 12.3-inch LCD instrument panel and a 9-inch floating central control screen, as well as a ProPILOT super intelligent driving system, etc., closer to the mainstream level of modernization.
Perhaps, the functional configuration of the new generation of Qashqai may not be the first in this era, but as the interior of the joint venture entry model that is not expected by consumers, it is obvious that the new car has shown full sincerity, and now it is only expected that the domestic version can be the same as the interior performance of the overseas version, or further upgrade the needs of domestic consumers.
Unprecedented competition, no shortage of fighters
In recent years, with the increasing competitiveness of independent brands and the decline in the price of joint venture brands, the market competition for 150,000-level SUVs is not easy at all. First of all, this price level can buy cross-level independent brand models, compared with the joint venture entry model, independent brands have more advantages in terms of space, interior texture and configuration. For example, Geely Xingyue L, Changan UNI-K, WEY latte and BYD Song Plus, etc., of which latte and Song Plus are gasoline-electric hybrid models, and the price can be described as close to the people.
The joint venture brand needless to say, including Qashqai, such as Honda XR-V and Binzhi, Volkswagen Tange and Tuyue, etc., are all strong players with monthly sales of 10,000 vehicles. What's more, toyota will also launch the Corolla Sharp And Front and Landa twin models to fill the sales gap left by C-HR and Yize. According to the market influence of the Corolla sedan version and the appeal of the Toyota brand in China, the strength of its derived CROSS SUV model should not be underestimated.
The cash-made moderate Qashqai is clearly inferior to many competitors. The launch of a new generation of models at least sees the hope that Qashqai can retain its existing market share. Especially after the collapse of Qijun's image, the consolidation of the position of qashqai cannot be lost. The changes to the new generation of Qashqai are also drastic, including the adjustment of appearance, interior and power for all to see. As long as the innovation of the model does not go against the will of the market and follows the popularity of consumers, I believe that the competitiveness of the new Qashqai still exists.
On the other hand, the impact of the popularity of pure electric on traditional fuel vehicles is self-evident. If the new generation of Qashqai can apply e-POWER hybrids and be the same as the four-cylinder 1.5L gasoline engine on the European market, the advantage in the equivalent price point is even more obvious. After all, users who are hesitant to worry about pure electric endurance can be perfectly solved on the new Qashqai e-POWER, and its fuel consumption performance is also very impressive. More critically, as mentioned above, in the same joint venture SUV, hybrid models are extremely rare, and the irreplaceability of Qashqai will be infinitely magnified.
Figure | Sourced from the web
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