ChatRoads
------------------------
AiTO asked the world M5 to list 5 days of orders of more than 6,000 units, Cyrus SF5 but the news of "suspension of production", these two models, are from Xiaokang shares, the same Xiaokang shares and Huawei jointly built. The just-released AITO Q&A M5 is the popular fried chicken in the recent car market, Huawei's "halo" is booming, and the first (and possibly the last) Cyrus SF5 owners will have to face the reality that their cars are "out of favor". The completely different conditions of the two cars make people lament that Huawei's traffic is not good, and it is also a portrayal of the game between car companies and system suppliers in the era of automobile intelligence.
1
AITO advances, Celis retreats
According to the chat screenshot of the car friend group, a staff member of the delivery center told the owner that the Celis Huawei Smart SF5 has been discontinued, and more car owners said: "The Cyrus stores have changed to the AITO brand, huawei smart SF5 has been suspended, and the exhibition cars are off the line and sold at a discount, which makes the old owners feel? This is a disguised suspension of production. At the same time, out of dissatisfaction with Cyris and Huawei, various complaints about the quality of SF5 have also soared.
The anger of the owners of Cyrus is not difficult to understand. After all, for most car owners, spending more than 200,000 yuan to buy a car is not a small amount, and the reason why most of them dare to abandon the mainstream new car-making forces or traditional brands is out of trust in Huawei's platform and support for domestic products.
The Cyrus SF5 is the first model cooperated by Xiaokang and Huawei. When it came out in April 2021 last year, its "hot" level was even greater than that of the AITO Q&A M5.
At the beginning of the product release, the news of "full orders" was overwhelming, according to the official order data, Thexis SF5 "two-day orders exceeded 3,000 vehicles" and "one-week orders exceeded 6,000 vehicles". However, according to the association data, the cumulative sales of the Cyris SF5 in January-November 2021 were only 7,080 units.
Whether the SF5 will be "discontinued" in the end, the official has not yet given clear information, but the Cyrus customer service said that the SF5 will not accept reservations for the time being, and the production line is now mainly supplying the M5. In addition, it is reported that The Xilis stores will be upgraded to AITO brand stores to prepare for the sales of M5, and this upgrade plan will be completed by December 31.
It can be found that not only SF5 may be discontinued, but even the Cyrus brand may also be gone. Obviously, Xiaokang shares and Huawei "blow water" on the sales target, but there is no real long-term planning for Xilisi, as soon as AITO comes out, Xilis will give way, and even give people the feeling of "cutting leeks". In this way, not only will Xilis lose favor, but even the more than 6,000 order customers of AITO Q&A M5 will also be marked with a big question mark: Will I be a leek?
2
Hot is fast, cold is faster
The brand was born before Xiaokang co., Ltd. cooperated with Huawei, and at the press conference of the Q&C M5, the organizers had a great intention of avoiding Xilis. It should be said that AITO's Huawei "pedigree" is more pure, and even, the initiative of praising AITO and weakening Cyris is more likely to be Huawei-led, because AITO is a brand that Huawei has participated in from scratch, and the resources should of course be biased towards "pro-son".
But is Huawei's sign really so popular in the auto market?
The actual sales of Cyrus SF5 are quite a slap in the face, in addition to a Huawei "mild" participation in the brand Ofu fox, last year's Shanghai Auto Show ARCFOX Polar Fox Night, relying on "Huawei automatic driving 7 minutes" in a short period of time orders over a thousand, but throughout the year, The two cars delivered a total of 4993 vehicles. Since the release of the Q&I M5, the three "firsts" with Huawei highlighted by Jihu, including "the world's first mass production car equipped with Huawei's HI full-stack intelligent driving solution, the world's first pure electric car equipped with Hongmeng OS, and the world's first mass production car that supports high-end intelligent driving on urban roads", only the last one remains.
Willing to be deeply bound with Huawei, basically are brand new brands, and the rise path is very similar, just released are "full of orders", with the passage of time, the market volume rapidly weakened, the final sales will be few, the so-called hot fast, cold is also fast. Although the ATIO asked the M5 front of the success report, but similar words, in Huawei's "old love" - Cyrus SF5, everyone has heard it again.
In fact, along with the appearance of the Q&I M5 there is a lot of controversy about Huawei's publicity, Yu Chengdong has made many definitions for this "high-end brand", such as "crushing electric vehicles in endurance, crushing fuel vehicles in performance", "Q&I M5 to use a price of 250,000 yuan to surpass millions of luxury cars in appearance, design and experience", comparing the 1.5T engine with a series of luxury brand engines such as Porsche Macan and Mercedes-Benz GLC, and the project of comparison is not horsepower and torque. It's the compression ratio and thermal efficiency; "redefining" it's divided into 2K screens and Nappa leather seats, among others.
Huawei says that it "does not build cars", but it poses a posture of wanting to eat through the dividends of smart cars, and the main engine factory that wants to rub Huawei's traffic may be reduced to the role of accompanying the run.
3
Huawei: I just want to be the soul of everyone
Chen Hong, chairman of SAIC, once said: We cannot accept cooperation with third-party autonomous driving solution providers such as Huawei, Huawei and so on become the soul, SAIC has become the body, such a result is unacceptable, SAIC must take the soul in its own hands.
This remark can be described as "sober in the world", but under the trend of increasingly high-level automobile intelligence, it is not easy for car companies to maintain the "soul" completely independent, either like Tesla and Xiaopeng that adhere to full-stack self-developed solutions, or like Volkswagen, every year to invest heavily in software business departments and Bosch deeply customized development, or like Geely, Changan, GAC, without affecting the basic disk, and Huawei, Baidu cooperation.
But more new brands are indeed more willing to choose to give the "soul" to Huawei, in exchange for this domestic science and technology "brother" to endorse and drain themselves. However, Huawei, which insists on "not building cars", will certainly not pour too much affection into all the participating car brands, and Huawei's underlying logic for the automotive industry is to become everyone's "soul", in essence, it is still a supplier, not a brand pusher, even if the "pro-son" AITO is only one of many "test fields" in Huawei's eyes.
Therefore, we do not see the car that is involved with Huawei on the order, a car in addition to the car machine system, brand, quality, core technology, service is equally important, which day Huawei broke the oath to personally go down to build a car, and then plant grass is not too late.
*This article is reproduced from the Southern Network
END
Share favorite likes to see