FAW Toyota's sales exceeded 860,000 units and it will continue to expand its product lineup in 2022

At the beginning of the new year, many car companies announced the "achievements" of the past year.

According to the sales data released by FAW Toyota, in 2021, FAW Toyota's annual sales volume was 860019 vehicles, an increase of 8% compared with 2020.

"2021 is a year of ups and downs for FAW Toyota, we have struggled to cope with the impact of the epidemic, chip tension, energy saving and power rationing, extreme weather and other serious impacts, strengthen the integration of production and marketing research, production, supply and marketing coordination, break the routine, take the initiative, with the pace of running away from the dust and the spirit of striving for the middle stream, successfully achieve the main operating indicators against the trend, production and sales, operating income and profit hit the best level in history." FAW Toyota said.

According to public data, the two major families of Corolla and Rongfang in the subdivision models are still the main sales force of FAW Toyota, of which the Corolla sales total 330,000 vehicles, accounting for 38.4% of FAW Toyota's total sales in 2021; the Annual sales of the Rongfang family are 203,400 vehicles, a substantial increase of 117% year-on-year. In addition, Asia Dragon sold 123,500 units, up 111% year-on-year.

In addition, in order to meet the needs of the diversified market segments of the automobile, FAW Toyota will continue to strengthen its product layout through the "three major strategies" in 2021, namely the TNGA strengthening strategy, the crown brand renewal strategy and the new energy strategy, and successively launch a number of new models, such as the new TNGA leapfrog sedan Asia Lion, the TNGA coupe SUV Yize Dual Engine, the large seven-seat SUV Crown Landing, the high-end light luxury SUV Lingfang, the sports SUV Rongfang Dual Engine E+, etc.

"China Business Daily" reporter learned from FAW Toyota that in April 2021, Tianjin base Asia Lion, Changchun base Rongfang double engine E+ smoothly put into production, strengthening FAW Toyota TNGA product matrix; in June Sichuan base Asia Dragon smoothly off the production line, Sichuan FAW Toyota's first car products were officially put into production, to achieve leapfrog development; in August Tianjin base Crown land release one month ahead of schedule mass production, crown brand strong return, creating a new height of FAW Toyota brand image; In November Changchun base Lingfang successfully rolled off the production line, It marks that FAW Toyota has made new substantive progress in accelerating production capacity improvement and accelerating the launch of new products, and also marks that Fengyue Company has entered a new stage of "dual-vehicle drive".

New models have been launched one after another, and the market growth has continued to increase. Among them, Asiatic Lion has sold 33,165 vehicles since its launch in April 2021, and Crown Land Has sold 2,573 units since its launch in August 2021. Lingfang went public in November 2021 and has sold 7,929 units so far.

Under the wave of automobile industry transformation, Hu Shaohang, general manager of FAW Toyota Motor Sales Co., Ltd., once pointed out, "FAW Toyota is changing from management thinking to user thinking, and through digital empowerment, it has realized the transformation from production service to user operation enterprises." ”

In the past year, FAW Toyota has undergone a major transformation.

Judging from the information released by FAW Toyota, the transformation measures taken by FAW Toyota include the construction of "seven modules" such as market analysis, sales management, intelligent service management, and intelligent network connection through the "four-in-one" of clients, dealers, manufacturers, and regions, to realize the "four connections" of connecting people, connecting knowledge, connecting vehicles, and connecting businesses, and empowering direct customers, dealers, headquarters managers, regions, and partners to achieve a leapfrog improvement in FAW Toyota's digital capabilities; through sales, service, and partners. The "seven management boards" such as value chain and customers realize the transformation of key indicators of managers' decision-making from real-time visualization to digital and intelligent decision analysis, so as to realize the digital integration of business middle office and back office.

The changes reflected in the product line are realized through the "three major strategies" mentioned above.

FAW Toyota has mentioned that TNGA's strengthening strategy carries the mission of FAW Toyota to meet the different needs of users in mainstream market segments. TNGA is a new production structure for Toyota to build better cars in a more efficient way, and star products such as Yize, Corolla, Rongfang, and Asia Dragon are all from this architecture, and FAW Toyota has sold more than 1.1 million TNGA architecture products. Starting from 2021, FAW Toyota will once again accelerate the layout and introduction of TNGA's diversified products. By 2022, FAW Toyota will launch a new TNGA model covering fuel, hybrid, plug-in hybrid, pure electric and other energy drive forms.

The Crown brand renewal strategy is a new plan of "brand up" that FAW Toyota will focus on implementing in 2021 according to the needs of consumption upgrading. "In recent times, FAW Toyota's important strategy and important mission is how to change the crown from a single model to a high-end series brand."

The new energy strategy is FAW Toyota's new energy strategy under the trend of electrification and transformation of the automobile industry, comprehensively expanding its new energy brand and product layout, and creating a new energy strategy of "two lines going hand in hand". In the past few years, FAW Toyota's electrified "Engine Family" lineup has been rapidly strengthened, and it has completed a comprehensive layout including HEV (dual engine), PHEV (dual engine E+), EV (E-engine), and will also launch FCEV (hydrogen engine) power products in the future.

FAW Toyota proposes to become an automobile company with annual sales of one million vehicles, more than 10 million customers and an operating income of more than 100 billion yuan by 2022. To this end, FAW Toyota will continue to make efforts at the product level. It is understood that in 2022, FAW Toyota will launch corolla relence, bZ4X and a number of new TNGA products that have not yet been unveiled, and at the same time, the first pure electric SUV of the TOYOTA bZ pure electric exclusive series created by the BEV exclusive platform of FAW Toyota's new energy factory will be officially launched to the market in 2022.

(Editor: Zhang Shuo Proofreader: Zhang Guogang)