What is the current situation of the Toyota Saina that once had a pre-sale order to exceed 10,000+?
Toyota Syna was launched at the end of October 2021, less than two months ago, and once played "debut is the top stream, entry is pilot!" "The signboard, but now it has disappeared, what is going on here?"
Toyota Sai that news just came out, by the major media friends or netizen friends, each is blowing god, what advanced appearance, flexible space, and welfare version of the electric lift seat! At first glance, this car is indeed all-encompassing! First of all, look at the appearance, the face has. Secondly, looking at the interior, the space is spacious and comfortable, and the sense of enjoyment is there. Finally, with lifting seats, there is a sense of premium! I would like to ask, where to find such a good car? Perhaps it was precisely because of these gimmicks that Xena was immediately pushed to the peak of the god level! What's more exaggerated is that some 4S stores also claim to even need to buy at a higher price, you say that it is outrageous! However, a good car can withstand the test of the market, just as the so-called mule is a horse, pull out and slip, a try to know! No, it has only been listed for two months, and the sales volume has not been lost!
Here's why! That should be the following points!
First, objective reasons:
Lack of core storm, pay attention to the car market of small partners everyone should have some understanding, this wave but let many unprepared car companies suffered a big loss, due to the shortage of chips, global production capacity declined, sales also followed down, then the loss of profits is not a small amount! And Toyota is also deeply affected by it, of course, I personally think this is only an objective reason!
Second, subjective reasons:
Product problems, good cars are not afraid of the market to test, this is the fact that no one can pull! Since the listing of Xena, many consumers have gone to major 4S stores with curiosity to find out, so what is the result after the completion of the probe? Three words – disappointed!
They bluntly said that Sai Na was roughly made, and even said that the big gap in the front and back bars could be stuffed with two fingers! This seems to run counter to Xena's official propaganda of "meticulous care, details also pay attention", right? What is more exaggerated is that some people bluntly say that they are the sales of a 4S store, and he bluntly says that Xena is really not selling well, so that such a statement seems to directly hammer Xena to death! In order to find out the facts, I looked at the sales data of the Association for November, and it turned out that there was no sales of Toyota Syna on it.
Don't dare to announce sales, then there is only one situation, sales are not good! According to netizen statistics, Xena only sold more than 500 vehicles in November! In addition, the total sales volume of Senna, C-HR, Zhixiang, Zhixuan and other models in November was 8320 (Guangfeng released the production and sales data for November), and then combined with the sales data of C-HR, Zhixiang and Zhixuan bicycles of the Association of Automobiles, the sales volume of Xena was 511 after subtraction! Of course, this number is not necessarily accurate, but combined with the comments of the above netizens and these data, it seems to make some sense!
Write at the end
So why did Toyota Saina end up like this? This is obviously inseparable from its competitors! Undoubtedly, the competitors are too strong, the market is divided into slag, and the saina that does not "resist the fight" enters the market, and it is only the share of being beaten on the ground! Insufficient product strength, but also try to stir up the market, in a vain attempt to achieve the dream of price increase, it is obvious that it is suffering from Highlander's disease, but there is no Highlander's life!
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