Many people think that joint venture cars usually sell better than domestic cars, but this is not the case, like Toyota's C-HR sales of only a few thousand units per month. If you think that the C-HR can't sell because the price is too high, then you can look at the Kia Yipao, which is priced at less than 70,000 yuan, and the sales of this car are not as high as C-HR. This also makes people wonder, why is the joint venture C-HR and Edu will not sell? To answer this question, we can choose the domestic SUV Wuling Xingchen, which is similar to the pricing of Edu, as an example, and find the answer to the question by analyzing the comprehensive performance of this model.
Unlike the Yi run, which is positioned as a small SUV, Wuling Xingchen positions a compact SUV and is higher in level than Yi Run. In terms of sales, Wuling Star sold 70,000 units in the five months of listing, and the monthly sales volume increased relatively steadily, and the sales volume in December was close to 20,000 units. Yipao's sales are bleak a lot, obviously it is close to the price of the stars, and there is a joint venture car identity blessing, but since 2018 to January this year, yipao's peak monthly sales have been only 5,000 vehicles.
In fact, it is no accident that Xingchen can achieve such results. Not to mention that Wuling's influence in China is relatively high, let's say that the price of Wuling Star itself is 69,800-99,800, which is still attractive to many consumers. You know, like the second generation of Haval H6 models, the starting price must be close to 100,000, if you choose the third generation of Haval H6, then the starting price must be more than 110,000. Of course, the price is not an absolute factor affecting the sales of Wuling Star, after all, there are compact SUVs such as Haval M6 and Auchan X5 in the car market that are close to Star.
The Star has a 4594/1820/1740mm circumference and a wheelbase of 2750mm, while the Haval M6 has a length and wheelbase of 4664mm and 2680mm, respectively. It can be seen that the Haval M6 has a slight advantage in terms of length, but it will be inferior to the stars in terms of wheelbase. Then there is the second row of the star platform is not uplifted, but a flat structure, plus the car has three headrests in the rear row, so the back row is not very stressful to sit three people. However, the shorter car length, but also inevitably compressed the trunk space of the stars, fortunately, the body structure of this car is an SUV, under normal circumstances, the luggage of the whole family can be accommodated, but if you want to put more things, you may need to put down the second row of seats.
Xingchen is also Wuling's first model equipped with Ling OS system, the system built-in AI voice assistant, Internet of Vehicles, OTA remote upgrade and other functions, the car's intelligent voice interaction system will not be too rigid, if you want to open the air conditioning, cut the song, do not need to say the wake word, directly say the voice content can be commanded. The system also has built-in NetEase Cloud Music, and supports intermittent playback, that is to say, listening to songs with a mobile phone before getting on the car, automatically switching to the car audio after getting on the car, and continuing to play from the position of the mobile phone.
In terms of power, the powertrain equipped by Xingchen is a 1.5T engine + simulated 8-speed CVT transmission, which is actually the golden power combination of Wuling, which can bring a maximum power of 147 horsepower and a peak torque of 250 Nm. To be honest, the performance of the 1.5T of the Stars does not bring an adrenaline-pumping driving experience, but it is more than enough to meet the needs of the family, and the city will not be underpowered. In addition, in order to improve the riding comfort, The Star also provides additional variable suspension, which can become softer when driving on non-paved roads, alleviating the bumps in the car.
In short, if you look at it purely from the perspective of quality, the performance of Edu is not bad, and the price of this car is not high, which is a cost-effective joint venture SUV. However, if we choose a domestic model at the same price, we can buy a domestic SUV with a higher positioning, product strength and upgraded such as Wuling Star or Haval M6 and Auchan X5, compared with the competitiveness of Yipao. That is to say, Yipao can't sell, which may have a certain relationship with its own strength, but it also has a certain relationship with the rise of domestic cars and the separation of its consumer groups.