Recently, the professor received news from Kia's official office that in 2022, Kia will accelerate the introduction of more competitive global models, and gradually stop the production of models below 100,000 yuan, including edley, Huanchi, Freddy 3 models, will launch a new pure electric model EV6 GT and other 5 new models this year.
Last year, Dongfeng Group has announced its formal withdrawal from Dongfeng Yueda Kia, which means that Dongfeng Yueda Kia will change from the original tripartite joint venture to Yueda and Kia. As a result, Kia gained more equity in the joint venture in China, consolidating its dominance to some extent. In 2022, Kia began to boldly seek changes and seek new directions.
Specifically, Kia will first stop production of low-end models below 100,000 yuan, and introduce more competitive global models, after all, Kia's sales in overseas markets are not bad, and the reasons for poor domestic sales are largely related to the old models that are not updated and the main models are frequently renamed.
Judging by the sales of the three models last year, Edu, Freddy and Huan Chi, their performance was not ideal. The annual sales volume of The Irun is 19,734 units, with an average of about 1,600 units per month, and the latter two annual sales are 18,959 units, 5,932 units, respectively, and even less than the monthly sales of other models.
And the price of these three models is not high, cheaper than many domestic cars, but due to insufficient product strength, even if the price is low, the halo of joint ventures alone can not take advantage of the advantage. So it's only right to discontinue these models and then convert existing capacity into new energy models or new models.
Previously, Kia said that it would introduce five new cars in 2022, such as the EV6 GT, the new KX5, the redesigned K3, the revamped Aopao, and the Niro.
The EV6 GT, Kia's pure electric vehicle based on the E-GMP platform, was unveiled at last year's Guangzhou Auto Show, and with the advantages of this new pure electric platform, its wheelbase reaches 2900mm, and the space inside the car is excellent. And the exterior shape is the same as the design of the wagon krypton 001, which has a sense of sport and is very practical at the same time.
It is worth mentioning that the EV6 GT will support 800V charging, if the super charging pile can also be quickly popularized, then the competitiveness of the EV6 GT will be very strong.
The new KX5 is a new Sports (Sportage) that has been listed overseas, in fact, the KX5 model has been using the name sportage overseas, but in the later domestic replacement models, it has used the names of Smart Run, KX5 and so on, resulting in many people feeling very strange. The new generation of KX5 has been exposed in The road test photos in China, I believe there will be more news soon.
In addition, the new Niro (Jirui) will also be a new car worth looking forward to, positioned as a compact SUV, the power is available in hybrid, plug-in hybrid and pure electric version of the three versions, hybrid model may become the most popular model.
Nowadays, domestic users do not have a good impression of Korean cars, believing that they are all specially supplied and reduced models, so the original introduction of global models is very important for Kia, and the price cannot be too arrogant, because in the face of the catch-up of independent brands, in fact, the status of joint venture Korean cars has long been threatened.