In the new year, the car market war has begun, the industry battle has become more and more fierce, and no car company is willing to become a frustrated party. Kia has been mired in sales in recent years, its domestic market has been slow to open the situation, its influence has been declining, and consumer recognition of it has not been the past. In order to achieve a game-breaking rebirth as soon as possible, the new generation of Kia Sportage Sportage PHEV version models was officially exposed, which successfully attracted the attention of many parties. After all, everyone is now favoring SUV models, and if Kia can regain attention, it will hopefully accelerate the revival process.
As the top priority of Kia's global strategy, whether the domestic market can fight a turnaround battle is related to the future prospects of the entire brand. In fact, as early as Last June, the new generation of The Lion's domestic version of the KX5 exploded the road test spy photos, which became the focus of many media reports. The new car is basically the same as the overseas version of the model in terms of shape design, followed by the new "Opposite United" language, emphasizing the combination of fashion perception and futuristic elements. Korean designers have always been the benchmark in the industry in terms of aesthetics, and the new car has been greatly adjusted compared with the current model. The front part of the machete headlight group is particularly eye-catching, and the day running light and led light source are contrasted with each other, which exudes a strong aggression after lighting. The large size irregular middle net shows a strong industrial texture, the inner part of the asana structure is full of personality, and the honeycomb-like black filled structure is extremely dynamic.
Coming to the side, the new generation of KX5 innovatively lowers the waistline to further enhance the sports look. Its subduction attitude is also more prominent, which can better control the wind resistance coefficient. The concave and convex panels at the doors enhance the three-dimensional feel, and the narrow outer mirrors make it easy to grasp the rear situation. The new car also adds a similar luggage rack structure to the roof part, of course, only to play a cosmetic effect, and will hardly be used when actually using the car. The wheel hub is very impressive in size, not only distinguishing a variety of styles to choose from, but also treated in a blackening technique, and the degree of wind pulling is general.
It is eye-catching with a spoiler at the end, and the taillight group is difficult to see under the layers of camouflage, but it is estimated that it will still adopt a "through-through" layout, after all, this can keep up with the current trend. Overall, the new generation of KX5 still does not have to worry about the appearance, of course, it is not excluded that it will bring some unexpected surprises before the official listing.
Although there is no exposure in the interior part, according to the overseas version of the model, the new generation of KX5 will most likely enhance the atmosphere of technology with dual screens, whether it is UI interface design or intelligent car machine system compared to many opponents will not be inferior.
The car is estimated to be consistent with the overseas long wheelbase version of the model in terms of space, and the length of 4660mm is decent, which meets the needs of people's home transportation. And it will perform well in terms of space utilization, and the internal range of activity and storage capacity will not disappoint you.
The new generation of KX5 should be equipped with a 1.6T turbocharged engine in terms of power output, but now that the tide of new energy is intensifying, the series of models should also launch a plug-in hybrid version to meet everyone's multi-purpose needs. Of course, some people think that the new car may be like the 2022 Tucson L, distinguishing between 1.5T and 2.0L engines, the latter will also add hybrid technology. Of course, no matter which option is ultimately adopted, the new generation of KX5 will not be too strong in terms of power, but it is more than enough as a family scooter, and the fuel economy will be controlled within a reasonable range.
In the past year, Kia's global sales have only 2777056 units, which is difficult to look at compared with many big car companies. Among them, the KX5 series can be called "light in the dark", under the cruel competition, it has won 363630 report cards, which is not only eye-catching in the same class, but also accounts for more than 13% of the brand's overall sales, worthy of the name of sales responsibility. However, compared with the huge momentum in overseas markets, KX5's performance in China has not met expectations. After all, all kinds of new car layers are now on the market, and the confrontation between the domestic camp and the joint venture forces is becoming more and more intense. Overall, KX5 has few shining points in its comprehensive strength, so it is reasonable that it cannot deliver a satisfactory answer sheet. The new generation of KX5 is placed on high hopes, and it is not known whether it can stand out after its official listing.
Of course, eggs can't all be in one box. If Kia wants to achieve the great task of revival, it is obviously impossible to count on the new generation of KX5 alone. According to the information previously revealed, between 2022, Kia will readjust its strategy in response to the turbulent situation in the domestic market, and will launch at least five new cars, covering multiple categories, in order to attract the attention of different consumer groups.
Such as Yipao, Huanchi and Freddy will usher in the moment of replacement, and the new pure electric model EV6 GT will show its strength in the new energy war. Of course, Kia wants to return to the peak or difficult, now Volkswagen, Toyota and other joint venture giants are continuing to exert efforts, BYD, Great Wall and other joint venture car companies are also making new works. The market chaos situation is changing rapidly, and Kia's prospects are difficult.