Chinese buy a car, there is no doubt that there are several major needs, high-grade sense, large space, cheap price, full configuration. But do you know how much their needs when they buy a car in the United States on the other side of the ocean are different from our demand for a car? Our neighbor Japan, what is the difference between their users' needs when buying a car and our car purchase needs?
Today, the editor of Play Car Cool Cafe IN invited three big coffees for us, they are the well-known car critic Zhao Pu, the beautiful host Li Yizhen who has studied and worked in Japan for many years, and the pure American wheel brother, the three guests respectively selected the SUV models that they think are suitable for China's national conditions, conducted a scene competition, with three unused use concepts, the use of the three cars to carry out a competition on the same stage. These three models are Wei brand latte, Dongfeng Honda CR-V and FAW-Volkswagen Tanyue, of which the first two models are compact SUVs, Tanyue is a medium-sized SUV, but Tanyue's body length is the shortest of the three models, so we classify them as urban SUVs of the same level for competition.
Zhao Pu recommended the model for the Wei brand latte 2022 1.5T DHT super cup, the official guidance price is 179,800 yuan;
Li Yizhen recommended the model for Dongfeng Honda CR-V 2021 Sharp Hybrid 2.0L two-wheel drive net black jazz version, the official guidance price is 244,800 yuan.
The model recommended by The Wheel Brother is FAW-Volkswagen Tanyue 2021 330TSI Two-Wheel Drive 30th Anniversary Edition, and the official guidance price is 221,300 yuan.
In the theme of the first issue of "User Buying Experience", the three guests will focus on scoring and evaluating the static design of the three models, representing the majority of consumers with the most demanding needs according to their own opinions, and seeing how the exterior design, interior configuration and interior sense of space of the three models are performed. First of all, let's take a look at the self-evaluation of the three guests on the exterior design of the three cars.
【Appearance】
Zhao Pu: The latte design is in line with the fashion aesthetics of young people today, and it is the most suitable SUV model for home use.
For Latte, Teacher Zhao Pu can be described as appreciative. As a representative product of urban SUV models, the exterior design of latte can be said to have attracted countless young consumers to love the car. In terms of exterior design, the latte draws design inspiration from the light and shadow of yunshui, and the overall design has a smooth style, and the details combine sharpness and roundness perfectly, presenting a fashion-forward visual beauty.
The body side of the latte has a 0.68 golden ratio design, similar to the water flow waterfall waist line through the headlights and tail light groups, the overall visual effect of the body side is smooth and natural, for an SUV model, has a good sporty atmosphere. The body length, width and height dimensions are 4668 mm * 1890 mm * 1730 mm, and the wheelbase has reached 2745 mm, which is the largest of the three models.
The 19-inch alloy wheels with silver gloss chrome plating and black duplex complement highlight the sportiness of the latte, especially in terms of dynamic visual presentation, which fully utilizes the sporty nature of the SUV. The Michelin PRIMACY tires, which measure 235/55R19, excel in terms of silence as well as grip.
The stable and stylish design of the rear of the latte was unanimously favored by the three guests, and the taillights designed with the original vertical DNA elements of the Wei brand family were consistent with the headlight group, while the lower bumper also highlighted the sporty style, and the hidden exhaust design expressed the identity of the latte itself as a hybrid model.
Li Yizhen: Who said that Japanese models are not the face value?
For our only female guest, Li Yizhen of course is to evaluate the car in front of her from a female perspective, she not only affirmed the appearance of cr-V, but also told us how consumers evaluate the aesthetics of SUV models in Japan. For the CR-V in front of you, its overall design style is more representative, especially this black Jazz version, we can see that its details including wheels, rearview mirrors, etc. have been painted black, while with a more intense Japanese sports style, the overall body is biased towards smooth, more will be welcomed by female users, may be planted at first glance.
Wheel Brother: Tanyue's design has a strong sense of power, making people look like they have the experience of performance and driving.
The wheel brother from a foreign land said that if it is in the United States, he will definitely choose an American brand car, but among these three cars, there is no doubt that he appreciates the German Seiko more, whether it is a car or an SUV model with a strong industrial atmosphere, including the design style of the front face of the "X" family of the Tanyue model, which conveys a strong sense of driving.
【Interior Display】
After reading the three guests' evaluation of the appearance of the three cars, under the leadership of the editor Da Ren, we next transferred to the "interior display" link to see the differences in the country, where the differences in consumers' demand for vehicle functions are, and as an urban SUV, what kind of focus differences the design of the three models themselves.
Zhao Pu: The interior of the latte can represent the design of Chinese brand models, luxury, comfort and technology.
In terms of interior design and workmanship, Teacher Zhao Pu still has a very strong confidence in our Chinese brand models. Indeed, we can see that the interior style of the latte, whether from the material selection or design collocation, is more abundant and luxurious than the other two models, more with soft materials and leather material wrapped details to make people feel very comfortable, minimalist T-shaped center console style highlights the avant-garde visual experience, the center console two large screens are multimedia entertainment system and air conditioning control area, which is also too dazzling!
Under the center console, we can see that the diamond shift lever of the latte is very luxurious, and there is a clear "WEY" brand logo on it, which can be said to be a fusion design concept that combines classic art and modern aesthetics. Of course, it feels good to use, the gear is clear and the force feedback is also more textured, and the P block is very clear below, and the operation is more convenient.
For the lap space comfort seat equipped with the latte, Teacher Zhao Pu especially recommends it. Because for an SUV model, from the practicality of Chinese consumers to consider, whether it is daily commuting or long-distance travel, the seat can provide a more comfortable feeling for the occupants in the car under China's unique road conditions, the latte seats are excellent in both the front and rear rows, in addition to ergonomics and flow modeling design, its shoulder support is particularly obvious, to solve the problem of neck suspension, high-quality material selection also ensures the support and breathability of the seat, The wrapping sensation on both sides and the softness of the seat are more in line with people's understanding of comfort.
The latte also has a highlight in the car, that is, the intelligent dual-temperature air conditioning system with a negative ion air purifier. Nowadays, with the change of the times, more and more consumers pay more attention to the health of the car, and the air conditioning system of the latte can be said to bring users a more comprehensive configuration to ensure the air quality in the car at all times.
Li Yizhen: Women understand women the most, so Asians understand Asians the most.
Speaking of the interior of cr-V, beauty guest Li Yizhen said that this is the norm for Japanese cars! As a family SUV model, cr-V can equip you with a leather steering wheel and seats is not bad, although the details are full of a lot of hard plastic materials, but the Japanese style design is to be targeted, do not do unnecessary waste to save costs. In addition to the visual experience, in fact, sitting in the CAR of the CR-V is still very comfortable, and the Japanese model that has always been known for its comfort is the performance of Asians who understand Asians best.
Wheel Brother: Tanyue's interior is too hardcore, and it can be said that it abandons refinement and delicacy.
Although Brother Wheel did not have much expectation for Tanyue's interior, he thought that Tanyue could rank behind lattes and be stronger than CR-V. Tanyue's interior is also dominated by plastic accessories, which is not as delicate as the interior of the latte, but for a German car, it seems to be acceptable. Most importantly, sitting in Tanyue's car, you really don't know which Volkswagen model you're driving.
At this point, the comparison of the interior and configuration of the three models by the three guests has come to an end, but in addition to the intuitive comparison that we can see with our eyes, the three guests have also made a certain judgment on the smell in the car, and the specific Easter eggs will be presented in the video evaluation program!
【Space Display】
Entering the car, I have to talk about their spatial performance. At present, the most anticipated and most favored model by domestic consumers is the SUV, whether it is small, compact, or a larger home SUV, who does not want to have a more spacious and comfortable seating space, and then by the editor Da Ren for the space performance of the three models to make an overall introduction, and then let's take a look at the three guests for the space performance of the three models What experience, in the case of different countries, how big is the difference in consumer demand for space?
Without further ado, the wheelbase of up to 2745 mm does perform well, the rear space of the latte is spacious and comfortable, we can see that neither the legroom nor the head space will feel depressed, the large panoramic sunroof brings a good lighting effect to the car, and the overall riding comfort is improved again.
Meanwhile, latte's interior provides nearly 30 storage spaces for finely broken items as well as during daily driving
Water cups, documents, etc. all have a place to store, coupled with a large trunk space with a volume of 600L, it can be said that the latte not only performs well in terms of manning, but also the storage is definitely a good hand.
As a japanese SUV more representative product, in fact, cr-V rear space performance is still OK, 2661 mm wheelbase although on the book is not very good, but Japanese designers for the reasonable layout of the space design has their own more unique views, beauty guest Li Yizhen for cr-V rear space performance is still satisfied, after all, in Japan, everyone's figure is not so tall!
Here we have to say the golden sentence of Brother Wheel, "The big old beauty in your mouth is the one who knows how to enjoy the most." Yes, it is true, I believe that in the eyes of Chinese friends, representatives of American models such as Cadillac, etc., must have left a comfortable reputation for consumers very early. In the face of the tanyue in front of him, The Wheel Brother said that the wheelbase of 2731 mm can only be regarded as average, after all, in the United States, even the two-door muscle sports car has a length of 5 meters and a wheelbase of 3 meters. In China, Tanyue's spatial performance can only be regarded as more in line with the expectations of SUV models of this level, and it is still enough.
【Configuration Display】
After the three guests experienced the space of the three cars, the score score scored by the editor Da Ren on the three guests can be said to be "confident", but after all, it has not yet come to an end, so the next editor Da Ren threw out the fourth topic of today's three car comparison, that is, the configuration display. We all know that whether in the United States or Europe, the configuration of the vehicle is very low, fabric seats, manual air conditioning, no sunroof or even steel wheels and halogen headlights, everything looks like a violation. But in China, the configuration of the vehicle must be high! This is what consumers have to choose, so let's take a look at how the configuration of the three models is.
Zhao Pu: What age are you, and you still can't understand Chinese?
Speaking of this, Teacher Zhao's golden sentence must be to express to us the speech recognition function of the intelligent car machine configured by the latte. Looking at so many brands of cars in the world, perhaps only Chinese brand models have maintained a leading position in terms of car machinery, in addition to the 14.6-inch high-definition large screen we see in latte, the industry's first smart home ecology also provides users with more convenient functions from the Internet.
The 9.2-inch meter has many display functions, in addition to the traditional speed, a wealth of driving information can be obtained from it.
In addition, the latte is also equipped with an enhanced HUD head-up display, stepless streamer mood light, the first electronic child safety lock in the same class, rear vital signs monitoring, child mode/monitoring + smart child seat, and a series of active safety measures including brake brakes and lane keeping.
Li Yizhen: The configuration of CR-V is mostly practical
Although the CR-V's 7-inch touchscreen looks relatively small now, its overall internal configuration is also practical, including multimedia entertainment systems, side blind spot images and so on. Beauty guest Li Yizhen said that for female drivers like her, functions such as cameras and radar are necessary, at least for safety. At the same time, this CR-V model is equipped with lane departure warning, lane keeping assistance, road traffic recognition, fatigue driving reminder, active braking and other more comprehensive active safety configurations, which are basically at the same level as lattes.
After all, foreigners also like cars with strong scientific and technological attributes, especially in countries where vehicle configuration is generally low, and the configuration of Tanyue is very high for Brother Wheel. In addition to the 9.2-inch intelligent entertainment system with CarPlay and CarLife, Tanyue is also equipped with the active safety function of active braking, and the more conventional configuration also includes reversing images, cruise control, uphill assist, electric trunk and other more practical functions.
【Epilogue】
So talk about here, we kanche three kingdoms of the first issue of the content is basically close to the end, in this issue of the column, three representatives of different countries of the guests for the three models of the exterior design, interior design, space performance and configuration practicality of the comprehensive consideration and scoring, the editor of the big non in the final announcement of the results of the three cars, want to know more about the details of the three models of the evaluation results, welcome netizens to continue to pay attention to the car cool coffee IN-hybrid challenger into the list The video content of the first phase of the Three Kingdoms - the user's first experience of buying a car. At the same time, in the video content of the second issue, we will work with three guests to make a comprehensive evaluation of the acceleration, driving, quietness, fuel consumption and driving smoothness of the three models.