In the 100,000-level compact SUV camp, the competition can be described as very fierce, in addition to the well-known Haval H6, many car companies have joined in order to get a piece of the pie, but the successful ones are often a minority. The model to be talked about today, although the market time is not long, but the sales volume has reached the top, it is Wuling Xingchen.
Officially listed in September 2021, in just a few months of monthly sales of more than 10,000 vehicles, I believe many friends are very curious about why Wuling Star can succeed, in response to this problem, the following personally to the guidance price of 99,800 yuan 2021 1.5T CVT Star Edition as an example, and everyone have a good chat!
Personally, I feel that the reason why Wuling Star can be recognized by consumers is first of all because it has a reasonable price that is close to the people. It should be known that for the positioning of the compact SUV Star, its main competitors are Haval H6 and Changan CS55PLUS, etc., in terms of recognition and ownership, Star does not have an advantage, so starting from the price has become a measure to make up for its own shortcomings. The official guidance price is only between 69,800-99,800 yuan, and the top price is less than 100,000 yuan, which can undoubtedly achieve the purpose of dislocation competition and also let potential consumers have the desire to understand more.
In addition to the sincerity of the price, the product strength of Wuling Star also has excellent performance. In terms of appearance, the new design language is applied to it, and the full and thick body layout, the wide forward grille, the internal chrome decorative strips run across the left and right sides, coupled with the sharp LED light source headlights, the sense of grade has been well guaranteed.
On the side of the body, in order to better meet the needs of young consumers, Wuling Xingchen has also added many elements that express young fashion, such as the use of dual carpool body, suspension roof and 18-inch multi-spoke aluminum alloy wheels, which are its plus points. The length, width and height are 4594*1820*1740mm, which is in line with the positioning of compact SUVs.
Looking at the tail shape, Wuling Xingchen echoes the front face at the design style level, even if it does not use too many complex design lines, but the visual impact is still very strong. The blackened style taillight combination, bright black decorative panels across the rear of the car, and the two sides of the taillights are connected to form a penetrating visual effect. The lower part is surrounded by a large area of black, which has both the fashion and sporty sense that mainstream young consumers like, and the tough and wild atmosphere that the SUV should have, at least in the same level, the shape of Wuling Star is absolutely top-notch.
Compared with the young and fashionable exterior design, the interior shape of Wuling Star is more outstanding. The central control layout uses a large number of horizontal lines, which looks layered, and a large area of soft materials is wrapped in it, embellished with silver brushed panels, whether it is a visual experience or actual texture, or even not lost to some 200,000-level joint venture SUVs.
The equipped suspended 10.25-inch LCD display looks like it has a full sense of technology, in addition, the built-in Ling OS car machine system and with team travel, mobile phone one-key screen projection, NetEase cloud music, remote car control and other functions, can better meet the requirements of consumers for scientific and technological intelligent configuration.
As the first SUV model of Silver Label Wuling, it is also fully competitive in terms of configuration. In addition to the conventional configurations of cruise control, open panoramic sunroof, keyless entry, one-button start, etc., the variable suspension and panoramic image are also assembled, which have obviously reached the level of leapfrogging, especially the variable suspension that is rare at the same price, which can bring a better travel experience to the driver and occupants.
The main practical has always been the leading car-making concept of Wuling, and this concept has also been continued and developed in this Wuling Star. The wheelbase reached 2750mm, the height of 176cm experiencers sat in the car, adjusted the front seat suitable for driving, the rear legroom still has as much as two punches of space, and the nearly flat floor in the middle of the rear row also ensures the comfort of riding under full load.
In terms of power, the entire series is equipped with a 1.5T engine with a maximum power of 108 kW and a maximum torque of 250 N·m, matching a simulated eight-speed CVT transmission. As the usual hardware layout of Wuling, in addition to the overall quality is very good to withstand the test, the power output can also be well satisfied for daily household use. In addition, the most critical point is that it has excellent fuel economy, and the comprehensive fuel consumption of NEDC is only 7.7L/100km, which is worthy of the identity of a home SUV.
On the whole, through the introduction of Wuling Star, it is not difficult to see that the reason why it can be recognized by consumers in a short period of time is because of the reasonable price of the people, the excellent product competitiveness and the unique configuration highlights in the same price. You can imagine that with less than 100,000 yuan, you can buy a big-name home SUV with balanced and comprehensive product performance, and what reason is there not to be impressed by Wuling Xingchen?