In January, Versailles sold more than 4,000 units, not so much sales as deliveries.
According to the information I have received so far, the capacity of Versailles is still not guaranteed to be delivered in time, and the current market heat is far more than the 4,000 units of monthly feedback.
Strictly speaking, for Citroen or Shenlong, it is already a relatively difficult thing to have a new car with more than 4,000 units sold in a single month, after all, this company has been hovering on the edge for a long time.
The success of Versailles, which I boil down, is summed up in one sentence: the product shows full sincerity while the brand value is still attractive.
Brand advantage.
A very rational old friend who has been in the industry for more than 20 years told me that between the two brands of Volkswagen and Citroën, I will definitely choose the latter, PSA has better technical reserves and corporate sincerity than Volkswagen Group, especially in the Chinese market, and looking at the global market, PSA should not be underestimated opponents.
In the Chinese passenger car market, Citroen still had huge sales 5 years ago, and the reason for the decline in sales in the past two years is that the products cannot keep up with the demands of the times and have nothing to do with the brand value.
Obviously, the citroën brand tone in the Chinese passenger car market is still there, and as long as there is a good model on the scene, sales can pick up significantly.
Product Highlights.
Versailles product advantages in all aspects, design, positioning, price, materials, configuration, price, price, 143,700 starting price is not high, strictly speaking, this is only the low price of The Civic 1.5T, but in fact, from the platform basic analysis, Versailles platform belongs to the B-class car, that is, Citroen is using its own B-class car and the mainstream A-class car to fight.
Even low-end models guarantee excellent configuration performance.
For example, the whole series is equipped with 6 airbags, variable suspension, panoramic sunroof, double power seats, 10-inch central control screen and LED light source headlight system, that is to say, if it is not too picky configuration, the lowest Versailles can also meet the rich car life.
It is worth mentioning that the configuration of variable suspension is also difficult to see in higher-level models, but Versailles has achieved the standard of the whole series, and the company's sincerity is very sufficient.
In addition, the invisible material advantage is also sufficient, and when disassembling Versailles, I saw aluminum alloy anti-collision beams thicker than arms and aluminum alloy parts of the chassis everywhere.
Aluminum alloy can not be, but also has better, lighter weight, higher strength and higher cost of several highlights doomed Versailles to perform well in safety, but also can be seen that Citroën is open in terms of profits.
When you have a budget of 160,000 to buy a car, you may already consider Versailles.
This is not an ordinary car, not an SUV, it is more like a travel car, with a better design concept of European style and excellent configuration, material sincerity, the previous 160,000 budget may only be able to buy Civic, Axela and other traditional cars, but in today's passenger car market, the emergence of Versailles directly brought a new concept of consumption.
It is worth mentioning that citroen in the European market uses a smaller displacement three-cylinder engine for Versailles, and uses a 1.6T engine in China, and at the same time, in terms of pricing, Versailles in the Chinese market is the lowest in the world.
In other words, Chinese consumers can also feel that Citroen is using the world's highest configuration and selling the lowest price in the world.