A few years ago or even more than a decade ago, when many people's family income was not very high, and if they wanted to buy a car, they often had to save money for many years. At that time, cars with a price of less than 50,000 were everywhere, such as Chery's QQ, FAW's Xiali, BYD's F0, F3, Changan's Benben, Yuexiang V3, these cars can be bought at an ultra-low price.
But now, with the suspension of more and more small micro fuel vehicles, more and more models of about 50,000 are out of sight. From the previous years of Saillech to the modern Rena in recent years, more and more car companies have begun to launch 50,000 clubs, and now it is really difficult to spend 50,000 to buy a decent fuel car. But now there are still many car companies adhering to the low-price strategy, and there are still many low-cost cars insisting on upgrading. So the question is, can you still make money to build a car that costs less than 50,000 yuan? Today, I will take you to see whether these cars with a starting price of less than 50,000 can make car companies earn money.
First of all, let's look at a few low-cost fuel vehicles of about 50,000 yuan, first of all, among the joint venture brands, it is the only model that can also reduce the starting price of gra to within 50,000. He is Kia's Huanchi, the current official offer of Huanchi is 64,900-6.89 million, the terminal discount is between 10,000 and 15,000, and the comprehensive minimum naked car price is already within 50,000. The most fundamental reason why Huan Chi is now so low price is that Korean cars are becoming more and more bleak in China, and compared with the high and low prices of domestic cars and the stable retention rate of Japanese cars, Korean cars do not have too many bright spots. If you want to stabilize the market, you can only reduce the price. But the consequence of price reductions is lower profits or even losses.
At present, Dongfeng Yueda Kia Group is already in a state of loss. According to reports, since 2017, Dongfeng Yueda Kia has lost nearly 10 billion yuan. And on December 17, Dongfeng officially transferred 25% of the equity of Dongfeng Yueda Kia at a transfer price of only 297 million yuan, and since then, Dongfeng has officially withdrawn from Dongfeng Yueda Kia. So now Kia Huanchi is basically a loss of money, but even if the owner has money, he can't afford to burn it so much, I believe it won't be long before Kia may stop these loss-making models, or even withdraw from the Chinese market.
Then there is the domestic cost-effective king Baojun, at present, Baojun has a lot of models are at a price of about 50,000, like Baojun's 310, 360, 510 and other models, but these are no longer the main sales models of Baojun, and now the price of the new Baojun RS series is close to about 100,000. Compared with Kia's Huanchi, Baojun 310/510 these low-cost models, in the workmanship and many other details can be saved, in addition to marketing and research and development, the old Baojun models are also very low cost, so Baojun these low-end models can not be regarded as losses, but can only be regarded as a state of capital preservation. The really profitable models are mainly from the RS series of New Baojun.
Then there is Chery's Tiggo 3X, and some models of Geely's Vision series can also achieve a starting price of less than 50,000, but in comparison, whether it is the material or power configuration, these models are much better than Baojun's low-end cars, and because Tiggo 3X and Geely Vision many models are still being upgraded. Therefore, in terms of cost, Tiggo 3X and Geely Vision are obviously much higher than models such as Baojun 310. Therefore, these low-end cars of Chery and Geely are basically in a state of loss and profit, but because of low sales and relatively high profits in most of the main sales models, this part of the loss model basically will not have an impact on the development of the enterprise, so it has been discontinued so far.
Therefore, for the raw materials and labor costs have risen sharply, car companies can still maintain their original intentions and continue to invest in the production of low-cost models, which is still worthy of praise. In addition, friends who consider spending fifty or sixty thousand to buy a car can also go to see these cars, although they are still producing and selling, but it is not certain that one day they will withdraw from the domestic automobile market like a generation of classic BYD F3. Well, today's content is here, like the old iron remember to like the attention ah. (The pictures in the text originate from the Internet if there is an infringement contact to delete)