Although the previous generation of models has been discontinued, as a product that has survived in the market for many years, Nissan's old X-Trail has a certain "right to speak", so after the failure of the full implementation of the three-cylinder plan, Nissan decided to officially "resurrect" the old model.
The X-Trail launched by Nissan Automobile is very familiar to everyone, it is the previous generation of models that have been sold in the Chinese market for up to 8 years, of course, this behavior is to maximize the loss of the three-cylinder Nissan X-Trail in the market.
The key question is that Nissan re-"resurrected" the previous generation of four-cylinder X-Trail, can it really gain everyone's recognition in the market?
We still need to consider this problem from many aspects, after all, the re-launch of the previous generation of models is also a very helpless choice for Nissan.
First of all, after years of research and development, Nissan Automobile has launched the new Nissan X-Trail, which has a very rich modern configuration, in addition to the three-cylinder engine, such a product force is still very worthy of our recognition.
The design of the exterior adopts the latest V-Motion design language, the overall visual impact is very strong, which is unsurpassed by many opponents at the same level, and a lot of efforts have been made in the optimization of the internal space, of course, the intelligent network system that young users are most concerned about is not absent.
All of this seems to indicate that Nissan's efforts on the new X-Trail are to better adapt to the needs of the Chinese market, but because of the emergence of this three-cylinder engine, the efforts made in the front have been denied.
There is no doubt that even if there is no problem with the reliability of the three-cylinder engine, Chinese users will not pay for it, which is the national condition and the mainstream thinking, and the three-cylinder engine is destined to be unable to be fully accepted in the Chinese market.
Secondly, it is precisely because users cannot accept the reality of the three-cylinder engine, which eventually leads to the comprehensive collapse of the reputation of the three-cylinder model in the market, which leads to the launch of the previous generation of four-cylinder engine X-Trail, and Nissan's launch did not put it in the same sales channel as Dongfeng Nissan's current X-Trail, but sold it on the market in Zhengzhou Nissan.
It can also be seen that Nissan is also deliberately distinguishing the new Nissan from the previous generation of Nissan models, but even this cannot hide the sluggishness of the three-cylinder X-Trail in the market.
So whether the resurrected Qijun can be recognized by people in the market depends on the product itself. From the overall design of the interior and exterior decoration, the X-Gun Glory Edition model is not too obviously different from the previous generation of four-cylinder X-Gun, so its product strength is stuck at the level of the previous generation.
Then from the perspective of the current model, the overall configuration performance has been too obviously different from the same level of models, especially compared to the Honda series of products, the difference in the intelligent network system is also very large, so we mentioned earlier that the previous generation of X-Trail was re-"resurrected", which is actually Nissan's helpless move.
From the price point of view, the 2022 Nissan X-Trail Honor Edition offers two models, The price is 189,300 yuan and 192,800 yuan respectively, the difference between the two is not obvious, but compared with the 2020 Nissan X-Trail, there is a significant improvement in comfort configuration, such as electronic parking system, parallel line assist, lane departure warning, 360 panoramic image, constant speed cruise, reversing warning, panoramic sunroof, leather steering wheel, leather seat, electric seat adjustment (main driving only), 9-inch touch screen, satellite navigation, automatic air conditioning, etc.
From the overall configuration point of view, the launch of the honor version of X-Trail has been significantly improved in configuration compared with the previous generation model, but only as long as the two-wheel drive version of the model.
Third, from the perspective of the market, Nissan has admitted the failure of the three-cylinder X-Trail, and this ALL IN attitude is very similar to the performance of GM's products before, and it has ended in failure.
Even if Nissan launched a four-cylinder glory version model in the market, its product strength has been far from the joint venture brand model of the same level, not to mention the model of China's own brand, and the product force is even more different from 18,000 miles.
At present, in the Chinese auto market, young users are the main force in car purchases, and the recognition of young people for the previous generation of X-Trail is generally low, so even if the previous generation of models are re-taken out, the result is still not recognized by the market.
summary:
Or it can be said that Nissan X-Trail has been stripped from people's vision, fundamentally out of the echelon of mainstream product power in the market, and if you want to return to people's vision, you must change the latest products back to the four-cylinder engine.
Perhaps Nissan just uses the current three-cylinder X-Trail as a transitional product to cope with the unavoidable double integral policy in the Chinese market, equipped with e-POWER power system Nissan Xuanyi has been officially listed, and its appearance may be a template for Nissan X-Trail's future.