The family is a vital concept for every Chinese, and it also influences consumers' decisions when buying a car. Nowadays, under the encouragement of the multi-tire policy, taking a family to go out for a long trip is almost the dream of all "car owners", but the general 5-seat model cannot afford it, and it is inconvenient for multiple cars to go out, and for many cities, the number restriction policy does not allow the purchase of multiple cars, at this time, an MPV model can just realize this "walk away" dream.
Looking back at the 200,000-level household joint venture MPV models on the market, most of them can only buy the most entry-level version of the model, with low configuration, low appearance, small space, and few that are truly fully accepted by family users, but the newly listed Beijing Hyundai Kustu has made up for the regret of the same price model and quickly become the most shining star in this market segment.
Use the quality-price ratio to bring the market a "feeling of pushing back"
On the eve of the original Custu revealing the pricing, most industry insiders thought that this model would face the representative of the home MPV Odyssey, but did not expect that the final price of 169,800-218,800 yuan would keep the main sales price of the medium and large MPV of Kustu near 200,000 yuan, and even the price of the entry-level model was more affordable than that of the self-owned brand MPV model, and the "low posture" brought the MPV market at this price point with a clear "push back feeling".
Kustu's high attention in the end market makes people wonder, what is the unique charm of this model? To this end, we actually visited the Beijing Hyundai 4S store.
"Buying a car now is really not an easy task, since the epidemic, it is said that there is a shortage of chips at every turn, and if you want to pick up the car, you must either increase the price or wait for half a year." Many consumers have complained when looking at the car in the 4S store, especially some Japanese MPV models, the original pricing is high, coupled with the phenomenon of terminal price increases, resulting in some potential consumers want to buy a suitable home MPV has become a difficult thing.
Beijing Hyundai sales consultants said that many consumers watched the Odyssey, GL8 and even Xena, and then turned back to focus on Kusitu. At present, the order cycle of Kusitu is short, the speed of pick-up is fast, and the price of the top-equipped Kustu is even much cheaper than the lowest Odyssey.
According to the 4S store sales introduction, the appearance of Kustu is also one of its product forces, some consumers at the first glance of seeing the Kustu exhibition car said that it is indispensable, it can be said that the fashion design of Kustu quickly hooked the "soul" of consumers, but also let many potential consumers have turned into car owners.
"Quietly tell you the truth." Beijing Hyundai sales consultant mysteriously said: "As long as a family comes to see the car together, there is a good chance that they will come to Kusi." And now half of the sales in the store are from Kustu, a scene that has never been encountered before, and it is a well-deserved C protagonist. At this point, the sales consultant couldn't help but show a smile on his lips.
Configure leapfrog happiness "upgrade"
Space is the focus of attention for family consumers, Kustu with 4950/1850/1734mm of length, width and height, and 3055mm of ultra-long wheelbase leading the same class, compared to the same price of Odyssey is significantly larger, as a medium and large MPV can be called a "dimensionality reduction blow".
As a "home MPV", home attributes are also crucial, Kustu has a one-button adjustment button in the driver's seat, which can remotely adjust the second row of seats, and if the back seat is a child or the elderly, it can also get the best care. At the same time, Kusitu also has the only rear seat dialogue mode of the same level, which is collected through the front microphone and played by the rear audio, allowing the driver to communicate with the rear family at zero distance, and also invisibly ensuring driving safety.
For Korean models, you never need to worry about the configuration level. The automatic opening of the electric sliding door makes you feel full of ceremony when you get on the car, and Kussway arranges a one-button comfort zero-gravity seat for the second row of passengers, designed with reference to the aerospace-level gravity-free principle, which can support 10-way electric adjustment, and the seat can be placed 135° in sleep mode, and the comfort can be guaranteed during the journey.
Not only that, the second row of seats is also very intimate to support lateral adjustment, can narrow the gap between the two seats, at this time if one side is riding a baby, then the parents on the other side can easily take care of it. It can be said that the designer has considered the home user very well in some details.
In order to better take care of every member of the family, Kustu is also equipped with a free-sensing electric tailgate, in which the tail camera will recognize the user's face position, and calculate the height to make the tailgate stay at the most suitable opening height for taking items. At the same time, the electric tailgate is also preset with 4-stop opening height adjustment, which can be freely switched in the central control system.
All this proves that Kustu has done as perfect and user-friendly as possible even in small details, which is also the level that "home MPV popularizers" should do.
For models that are positioned in the direction of entry-level configurations, Kustur also shows its own diversity, being able to support a range of optional package configurations. Among them, there are the second row of comfortable zero gravity seats, the second row of seat heating, the second row of seat ventilation, the free induction type electric tailgate, etc., so that consumers can choose according to their actual needs, and truly achieve frugality.
In addition to the advantages of high quality and price ratio, Beijing Hyundai official also launched five happy travel benefits for Kustu. These include the Happiness Loan Gift - up to three years of interest-free down payment (including purchase tax and insurance); Happiness Renewal Gift - Replacement Subsidy 8,000 Yuan; Happiness Free Warranty - First Car Owner Gives Lifelong Free Basic Maintenance; Happiness Peace of Mind Gift - Provide Optional Vehicle Warranty Service and 24-hour Free Roadside Assistance Service; and Bluelink Service 5-Year Unlimited Traffic, Exclusive Butler Service and After-sales Free Car Delivery And Other Happiness Care Gifts, these policies also really save every penny in consumers' pockets.
In fact, for the entire automotive market, MPV was not a category that attracted much attention for a long time, but with the liberalization of today's multi-tire policy and the continuous evolution of consumers for automobile use, more and more people have begun to pay attention to MPV models, and car companies have also begun to lay out a variety of new models.
Compared with the high price of Xena and the main hybrid fuel saving Odyssey, Beijing Hyundai's Kustu has chosen a more comprehensive approach, with generous space, rich configuration, and high quality-price ratio, which are the keys to Kustu's recognition in the terminal market, and also proves on the side that it is a real "home MPV" that everyone can buy, which is more in line with the positioning of household MPV popularizers.