Listing price: 12.99-166,900 yuan
Competitive models: Civic, Lingdu, Lynk & Co 03
Monthly sales forecast: 10,000 units
Buyable Index: 80%
If you don't say it, I'm afraid you won't know that the listing of Guangqi Honda's model is the first time that Guangben has held an offline conference for the listing of new cars in the past two years. And this authentic A-class family car is also a real sense of the word that Guangben dealers have been looking forward to for a long time. At the same time, for Hiroboro itself, with the model of this car, the once planned million target also has the confidence, it is said that Hirobon set an unprecedented challenge target for 2022. All of this has a reason for Hiromoto to pay attention.
Speaking of the model, there are two biggest surprises: the first is the youthful shape, and the second is the launch of a 6MT model with a very competitive price. These two surprises are obviously aimed at young people - sharp shape is for young people, otherwise buy eleven generation Civic; to manually stop, is to meet the so-called "driving pleasure" of those young people, no matter whether the 6MT model can go, but the heat has gone up.
First of all, the manual transmission, 134kW, 240 Nm 1.5T high-power engine, coupled with the unique 6-speed manual transmission of this class model, whether it is 129,900 yuan is actually not important, because other families can not buy. As for the configuration, LED headlights, sunroofs, 9-inch central control large screens, one-button start, dual-zone automatic air conditioning is also available, engine guards and chassis guards are also not reduced, in fact, the functions of general travel are available. Only from the price point of view, this car is not expensive, equivalent to the high price of the independent sports car, which can save the money for the young people to modify.
So what's missing from this car? There are only two audios, the wheel hub is 16 inches, there is no reversing image, there is no on-board interconnection system, the interior panel has become hard plastic, the middle net is not a bright black trim, and there is no double exhaust, which is basically these. However, if you think about it carefully, these configurations were originally changed by many young people, changing the sound, changing the wheel hub, changing the suspension, and changing the surrounding, so the original had trouble. As for the car machine system, it is all 6MT, is it bad to listen to the exhaust sound?
By the way, the introduction of manual models into Hiromoto this time is obviously very "conscientious", because the central console of the manual transmission is completely different from the CVT version, and it is necessary to reopen the mold.
Let's talk about the CVT version of the main sales, the actual price is 142,900 yuan to 166,900 yuan, the starting price is the same as the Civic 240Turbo, the top match is 3,000 yuan, and the two 150,000 yuan versions are also cheaper than the Civic. Moreover, this time, the model is equipped with Honda SENSING, an L2-level driver assistance system, and a Honda CONNECT 3.0 system as standard on the CVT model, which is indeed a high-value configuration.
In the same price of 142,900 yuan on the two products, the type is almost exactly the same as the Civic configuration, but the type is less LED fog lights, more steering auxiliary lights, and more rear exhaust air outlet. The latter's seemingly inconspicuous configuration is really easy to impress consumers. On the configuration of a higher 149,900 yuan, the rear of the type has two more USB interfaces, and the Civic has more LED monochrome atmosphere lights.
At the price of 150,000 yuan, the type is cheaper than the Civic, mainly because the type adopts a normal size sunroof, the seat is not full leather but a piece of leather, and then the lack of parallel assistance and reversing side reminders. These Civics are better, but in terms of styling selling points, the two configurations of the type compartment use 18-inch wheels, which must make young consumers not hesitate.
The type grid is 3,000 yuan more expensive than the Civic on the top, mainly more than 12 speakers bose audio, as well as induction wipers and co-pilot power seats, plus 18-inch wheels, to be honest, the emperor version is willing to buy the type grid top match.
In short, compared with the twin models of the type and the Civic, the Civic is still the main market below 150,000 yuan, and the selling point is the advantage of high cost performance and word of mouth; and the type is obviously more sincere in the 150,000-160,000 yuan model at a higher price, showing the determination of Guangben to make a difference.
The reason behind this is that Hiromoto believes that young people are paying for "I like" and "I would like", even if the price of the main sales model of the type looks more expensive, but as long as the young people choose, the difference of thousands of dollars is not a matter.
You say, Hiromoto's idea is right?
Text| JackieLXX
Pictured| JackieLXX
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