Earlier, a BMW supplier in the United States revealed that BMW will produce X5 in its Chinese factory in the second quarter of next year. A BMW spokesperson confirmed the news, but did not say when production of the X5 will begin in the country. Just two days ago, the official website of the Ministry of Industry and Information Technology appeared the declaration information of the domestic BMW X5. This BMW flagship SUV is really going to bear the name of domestic production.
BMW X5 successfully achieved domestic production, it seems that it is not so worth mentioning, after all, it is a top luxury car, and there is a long distance from Volkswagen. But the domestic BMW X5 is like a butterfly, gently flapping its wings a few times, it can cause a "huimin" tornado in the auto market.
According to the information of the declaration map of the Ministry of Industry and Information Technology, the length, width and height of the new car are 5060mm*2004mm*1779mm, and the wheelbase is 3105mm. Compared with the current model, the body length has been increased by 130mm, the body height has been increased by 3mm, and the wheelbase has been extended by 130mm. The size of the body has become larger, which not only makes up for the shortcomings of the rear space, but also increases the luxurious momentum. Compared with the current model, the domestic BMW X5 can better meet the "atmospheric" needs of the target group. The details of the new car design and configuration are incomplete, considering that it is a special model, BMW should be optimized and adjusted with reference to the preferences of the Chinese people.
The domestic BMW X5 will be equipped with 2.0T four-cylinder and 3.0T six-cylinder engines, matching the 8-speed manual transmission. The starting price of imported BMW X5 is 699,900 yuan, and the price threshold will certainly be lowered after domestic production, but the probability will not be lower than 600,000 yuan. First, the lengthening of the body size will increase a certain cost and expense, offsetting the price reduction factors brought about by domestic production. Second, the price plummeted after domestic production, which will have a negative impact on the brand image and give people an impression of "falling down". Speaking of this, perhaps some friends have to say, the tail of the car pasted with the words "BMW Brilliance", is not a shameful thing.
Many people speak, but in fact, they never use themselves as a reference. For example, I can't afford to buy a car, but I always look down on Mercedes-Benz C-class, etc., and when I meet it, I always have to jump on my mouth and say "I bought this car just to install it." Although the BMW X5 is localized, it is ultimately BMW's flagship SUV, and the car ceiling of most small and medium-sized business owners. The annual income is less than 500,000, the assets are not 5 million, and I really dare not touch it easily. So The BMW X5 is disgraced and does not exist.
There are also friends who are worried about the decline in quality after the BMW X5 is domestically produced, which is also a lot of worry. BMW Brilliance's Tiexi plant is the global model factory of the BMW Group, and the manufacturing level is beyond doubt. Of course, it may not be completely localized, and perhaps core components such as engines will still choose to import. In short, the domestic BMW X5, even if it is almost the same as the current price, the competitiveness will become stronger. Don't forget, domestic production eliminates the ocean transportation process, compared with the same level of competitors can pick up the car faster, to a certain extent, can affect the choice of the target group.
After the BMW X5 was domestically produced, the first to be affected was the Mercedes-Benz GLE and the Audi Q7. The prospect of Mercedes-Benz GLE is actually good, after all, "driving BMW, sitting on Mercedes-Benz" is not blown, it can still please many consumers with luxury comfort. From the sales point of view, the price of Mercedes-Benz GLE is very firm, proving that it has an unshakable market position. Of course, the domestic BMW X5 has widened the price difference, and there is more considerable driving space, and the decline in Mercedes-Benz GLE sales is inevitable.
Compared with Mercedes-Benz GLE, the Audi Q7 is the most "headache". This generation of models promotes a young style, throwing off the tough and domineering style of the past, and as a result, the market acceptance is less than expected, and sales have been at the end of the same level. At present, the terminal market situation shows that the 2022 Audi Q7 terminal can directly reduce nearly 80,000 yuan in cash, and the preferential margin ranks first among the three models, which is enough to explain its weak position. Now that the domestic BMW X5 has struck, the Audi Q7 is really difficult to resist.
Mercedes-Benz GLE and Audi Q7 want to maintain market share, but they may only join the price war. Baiqi, which is backed by Mercedes-Benz, and FAW, which Audi bundles, are very strong state-owned enterprises. Brilliance, which cooperates with BMW, is already crumbling on the verge of delisting. That is to say, in terms of decision-making and execution, Audi and Mercedes-Benz are not as clean and sharp as BMW, and it is impossible for them to produce domestic flagship cars in a short period of time. What about the manufacture of special cars against the domestic BMW X5? SAIC Audi is capable, but it is taking a younger route and will not build Audi Q7 category models. As for Mercedes-Benz, don't think about it, building a new car is an overnight thing.
Pulling down the price of Mercedes-Benz GLE and Audi Q7 is just a "show of hands" for the domestic BMW X5. What really benefits the people is to achieve dimensionality reduction and strikes.
Volvo XC90 and other second-tier luxury medium-sized SUVs, the best-selling version of the model landing price of about 600,000 yuan. After the localization of the BMW X5, the purchase threshold was reduced to about 600,000 yuan. The price difference between the two sides has narrowed sharply, considering the brand influence and car product strength, those consumers who want to buy second-tier luxury may bite their teeth and stomp their feet, and then run to mention the domestic BMW X5. To tell the truth, simply add a few tens of thousands of yuan, there is no need to wait in a long line for the car, and the car is less inclined to buy BMW Brilliance X5.
BMW to grab the "cake", certainly can not sit still, but the hard fight really can not win the family, second-tier luxury brands can only join the price war, with the ultimate cost performance to compete for the deer market. The sinking price of second-tier luxury brands will affect the sales of ordinary brands, forcing them to join the price war. After one or two, the competition in the entire SUV market will intensify, and the purchase threshold may become lower and lower. The entire market price system sinks, and consumers at all levels can make a profit, which is the reason for the whole body to move.
Of course, whether it can blow a "Huimin" tornado depends on whether the wings of the domestic BMW X5 are hard enough. High probability, or stable.