"Zheng Yuanjie announced that the "Fairy Tale King" will be suspended from January next year." Yesterday, this news was fried among netizens and readers, and at one point it was also on the hot search.
Once a person wrote "Fairy Tale King" magazine for 36 years, published 495 issues, with a total print volume of more than 200 million copies, and accompanied China's post-70s, post-80s, post-90s, post-00s, post-10s five generations of readers to grow up. Why did Zheng Yuanjie, who is known as the "Fairy Tale King", make this "tearful" decision?
At noon on December 16, Zheng Yuanjie was interviewed by reporters in Beijing.
It's like saying goodbye to a "child who has been raised for 36 years", how can you not be painful in your heart?
The news of the suspension appeared on @Zheng Yuanjie's Weibo and was also published in the "Fairy Tale King" magazine in December this year.
On December 15, Zheng Yuanjie said that "Fairy Tale King", which was launched in 1985, will be discontinued in January 2022.
Speaking of the decision to suspend publication in the interview, Zheng Yuanjie said: "'Fairy Tale King' is like a child I have raised for 36 years, and now I have decided to stop publishing, how can my heart not be painful? ”
"I finished that letter in tears." Zheng Yuanjie told reporters.
This letter is "A Letter Written by Zheng Yuanjie with Tears", which made everyone fry, and was exclusively published on the cover of the "Fairy Tale King" magazine. "The word 'tears' reflects my true state." He said.
As for the reason for the suspension, he explained in "A Letter from Zheng Yuanjie to Three Trademarks": "I want to say sorry to the millions of readers who have supported the monthly magazine "Fairy Tale King" for 36 years, sorry that I have limited energy at the age of 66, and can only devote all my energy to fighting with the 7197328 Pipilu trademark, the 8229932 Fairy Tale King trademark, and the 5423972 Shuk trademark by stopping writing the monthly "Fairy Tale King" monthly magazine. ”
In order to create the story of "Fairy Tale King" and to be worthy of hundreds of millions of readers, for decades, he developed a habit of getting up at 4:30 a.m. every day to write, and still can't move.
"Fairy Tale King" was once the childhood memory of countless people, and at its peak, the number of subscriptions to this magazine exceeded 1 million copies. To this day, the annual circulation of "Fairy Tale King" is also hundreds of thousands of copies, and it has been in a profitable state.
"If there are not so many 'bad faith trademark squatting' incidents, how can I be willing to give up 'this child'?" It has become a part of my life. Zheng Yuanjie said.
Because of the decision to suspend publication, before the arrival of this supposedly busy distribution season, Zheng Yuanjie asked the editorial board of the magazine to inform the post office of this decision in advance. But Rao is fully prepared, and some "loyal fans" have subscribed to next year's Fairy Tale King magazine as early as a few months ago. For this part of the readers, Zheng Yuanjie said that she has asked the magazine to notify the refund from the subscription channel (post office) one by one.
How difficult is a writer's long road to defending his rights
Zheng Yuanjie is 66 years old. He hated the incident of being "preemptively registered trademarks in bad faith".
As a "fairy tale king", Zheng Yuanjie's classic images such as Pipilu and Lu xixi have made many readers like it, and they have long been maliciously preemptively registered various trademarks.
"I've been writing for 42 years, and for 30 years I've struggled to protect my intellectual property." Zheng Yuanjie sighed.
In November last year, in the administrative lawsuit of the disputed trademark "Halo Xixi" written by Zheng Yuanjie, the figure "Lu Xixi", the Beijing Intellectual Property Court rejected the plaintiff Fiber Bao (Beijing) Company's lawsuit and upheld the original ruling of the State Trademark Review and Adjudication Board, and the disputed trademark "Halo Xi Xi" was declared invalid due to its adverse social impact.
"Halo Xixi" is the first of Zheng Yuanjie's many trademarks that has been preemptively registered to be invalidated due to harmonic sounds.
Zheng Yuanjie told reporters: "China has become increasingly perfect in the protection of copyright and patent rights, but the road of trademark rights protection still has a long way to go. ”
He said: "In my eyes, the intellectual property protection team is like an army that does not hold a gun, protecting the rights and interests of original authors. There is almost no piracy of my books in the ground bookstore in Beijing, which is the credit of the relevant departments of intellectual property protection in Beijing. Now as soon as my pirated books appear on the market, I just need to make a phone call to the national anti-pornography non-office. But trademark protection is still far from being protected. ”
Up to now, Zheng Yuanjie has been maliciously preemptively registered 672 trademarks, involving many categories such as Pipilu, Lusisi, Shukbeta and so on.
"What makes me more frustrated is that I have only succeeded in 16 trademark rights protection for decades, and the success rate is 2.38%." Zheng Yuanjie said, "But because of this, it has aroused my fighting spirit." I want to defend my legitimate rights and interests! ”
"China's Trademark Law has a total of 10,072 words, and I have memorized it." Zheng Yuanjie said. But rao is so, because the "discretion" of trademark rights protection is too large, resulting in a lot of time and cost to protect each trademark.
According to Zheng Yuanjie, for each trademark rights protection that was preemptively registered in bad faith, he spent an average of 6 years and 90,000 yuan in cash. The longest one, he spent a full 14 years.
"When I stopped running "Fairy Tale King", I wanted to focus more on trademark protection. I also hope that with my own personal experience and 'tears of the times', I can exchange the attention of the whole society and relevant management departments for trademark protection." Zheng Yuanjie said.
"I have carefully analyzed that there are almost no trademarks in Zhejiang that have been preemptively registered in bad faith, and most of them are concentrated in Jiangsu and Sichuan provinces." Zheng Yuanjie said.
This time, he completely "forced the suspension" of the three trademarks of the "Fairy Tale King" magazine, which he mentioned in "A Letter from Zheng Yuanjie to the Three Trademarks", two of which were preemptively registered in Jiangsu Province in bad faith and one in Sichuan Province.
"These three trademarks, which I've used for 32 years, haven't been successful." Zheng Yuanjie said, "Especially the first Pipiru trademark no. 7197328 that occurred in Chengdu, during which there were three ups and downs, tossing and turning back and forth, making me exhausted!" ”
Trademark rights protection, is he alone?
"Please also rest assured that I am not alone!" During the interview, Zheng Yuanjie repeatedly entrusted reporters to bring this information to everyone.
He said a team of more than 10 lawyers is currently fighting alongside him. These lawyers are all excellent lawyers from the city of Beijing.
"Some of them are younger, some are slightly older. But what makes me feel is that these lawyers are all my readers. Knowing that I was doing this, they all took the initiative to find me and help me defend my rights together. "What is more dramatic is that every issue of Fairy Tale King has a 'lawyer's statement'." Some young lawyers have been influenced by this since childhood to study law. ”
Zheng Yuanjie also said: "What moves me is that they are willing to help me fight the lawsuit for free." But I don't agree, I'm going to 'pay by the rules', how can I let them do it for free? At the end of the conversation, they all automatically 'undercut' me at an extremely favorable price. ”
"Fairy Tale King" is suspended, will "Fairy Tale King" stop creating children's literature?
Zheng Yuanjie has a long relationship with Zhejiang. The reporter met him at an event early last year. Knowing that the reporter came from the media of Zhejiang Daily Newspaper Group, the "fairy tale king" who was known for creating classic images such as Pipilu and Lu Xixi wrote a message very cheerfully: "I wish the readers and friends of Zhejiang Daily a happy Year of the Rat." My mother is from Shaoxing. ”
Therefore, he regarded the media under the Zhejiang Daily Newspaper Group as "media from his hometown" and regarded reporters as relatives in his hometown.
This famous children's literature writer who is extremely affectionate, proudly told reporters before New Year's Day this year: "I have been writing for 42 years. The Pippiru series of children's books sells more than 20,000 copies per day, which is equivalent to selling 1 volume every 3 seconds. One of the three things I want to do in 2021 is to write "Zheng Yuanjie's Earth Diary". In the 'Earth Diary', I set up 4 study rooms in 'Pipilu', 'Rusisi', 'Shuk Beta' and 'Big Bad Wolf Roque', and every day in the form of a diary 'dialogue', I invited more than 1,000 minor characters Written in my previous works to these study rooms to talk about interesting things happening on Earth, and serialized them in "Fairy Tale King". ”
As 2021 draws to a close, Zheng Yuanjie fulfilled his promise to serialize Zheng Yuanjie's Earth Diary in "Fairy Tale King" in each issue; his Pipilu series of children's books now sells more than 30,000 copies a day, equivalent to 1 volume sold every 1.5 seconds.
Now that "Fairy Tale King" has been announced to be suspended, will he stop writing?
In this regard, Zheng Yuanjie smiled: "I will always write." Rest assured! This morning, I still wrote from 4:30 to 6:00. This is my biological clock and won't change. ”
But there is one piece of news that may disappoint everyone: we will not see Zheng Yuanjie's new works. "As long as the rights defense is not successful, the new stories I write will not be published." He said.
In fact, since a few years ago, the new stories he created have been "locked" in the computer, and the unpublished text has accumulated to more than 5 million words.
He said: "I create a new fairy tale classic image out, and then I am taken to maliciously preemptively register trademarks, is this not impossible with myself?" ”
"There's a new backlash in the last few days." "I also want readers to cheer me on," he said. The way to refuel is that everyone respects intellectual property rights, advocates originality, despises plagiarism, and stays away from businesses and goods that illegally profit through unfair competition. ”
He also said he was ready for a long battle. "If all of these 672 trademarks that have been preemptively registered in bad faith can be successfully defended, if I had not yet reached the age of 100 at that time, I would have been able to revive the publication of Fairy Tale King."
At that time, he wanted to give everyone a "big surprise" - to make a new work of more than 5 million words lying on the computer. "Publish at least 100 new books!" He said.
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Source: Zhejiang News Client
Editor-in-charge: Zhang Xiao
Editor: Wu Dan