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With annual sales of hundreds of thousands of copies, why did Zheng Yuanjie stop publishing "Fairy Tale King"?

I want readers to cheer me on.

Text | Shen Lin

On December 15, Zheng Yuanjie tweeted that the magazine "Fairy Tale King", which was launched in 1985, will be suspended in January 2022.

With annual sales of hundreds of thousands of copies, why did Zheng Yuanjie stop publishing "Fairy Tale King"?

Founded in 1985, For 36 years, Zheng Yuanjie has been the only contributor to the magazine, and his characters such as Pipilu, Rusisi, Shuk and Beta are the childhood memories of many post-80s and post-90s generations.

Therefore, after the news was announced, many readers began to buy the Collection of the December issue of "Fairy Tale King".

With annual sales of hundreds of thousands of copies, why did Zheng Yuanjie stop publishing "Fairy Tale King"?

Why is it suspended?

Zheng Yuanjie, 66 years old this year, often shares the vegetable rice he made for his father on Weibo, and often invites netizens to guess the ingredients, it should be said that he is still a quick-witted and energetic age. Why did you decide to discontinue Fairy Tale King at this time?

With annual sales of hundreds of thousands of copies, why did Zheng Yuanjie stop publishing "Fairy Tale King"?

In fact, his Weibo has already appeared.

In "A Letter from Zheng Yuanjie to Three Trademarks" released on November 15, Zheng Yuanjie said that her Pipilu trademark, fairy tale king trademark and Shuker trademark were registered in bad faith without his authorization in 2010, 2011 and 2009, respectively, and defended their rights for more than a decade, without final results.

With annual sales of hundreds of thousands of copies, why did Zheng Yuanjie stop publishing "Fairy Tale King"?

In addition to the above three infringing trademarks, Zheng Yuanjie said that there are still 672 infringing trademarks waiting to be defended. Therefore, he could only suspend the writing of the monthly magazine "Fairy Tale King" and devote all his energy to defending the rights of the three infringing trademarks until all 672 infringing trademarks were successfully defended.

With annual sales of hundreds of thousands of copies, why did Zheng Yuanjie stop publishing "Fairy Tale King"?

"For 36 years, I got up at 4:30 a.m. every day to write the monthly magazine "Fairy Tale King", without a single day interruption." In an interview with Red Star News, Zheng Yuanjie said that in the past, he thought nothing could stop him from writing the monthly magazine "Fairy Tale King", "but I was wrong." Three trademarks prevented me from writing the monthly fairy tale king, and you did."

With annual sales of hundreds of thousands of copies, why did Zheng Yuanjie stop publishing "Fairy Tale King"?

According to Zheng Yuanjie, no matter where he went, others asked him if Pipilu and Lusisi were founded by him, and how to sell pig skins? There is a big Pipilu restaurant in Henan that has some food safety problems, and consumers directly find Zheng Yuanjie.

With annual sales of hundreds of thousands of copies, why did Zheng Yuanjie stop publishing "Fairy Tale King"?

Zheng Yuanjie learned from her lawyer that if there is a problem with the restaurant, if it is known but not defended, it is also responsible, because the author is obliged to let the public know that the Pipilu restaurant is not authorized by you.

It is said that Zheng Yuanjie has memorized the trademark law. "Writers can recite the Trademark Law, which is not a glorious thing for anyone."

There is a strong sense of rights protection, however...

In fact, since its inception, almost every issue of Fairy Tale King magazine has had a lawyer's rights defense statement. Since 1981, when he named Pipilu, Rusisi, Shuk beta, and Roque the Great Bad Wolf, he had a sense of protection against infringement, and he deliberately did not use common Chinese words as the names of his original literary characters, but only used imaginary names, such as "Shuk", not "comfortable".

Since 1993, Zheng Yuanjie has successively registered 280 trademarks for his original well-known literary character names Pipilu. "My awareness of intellectual property protection is not strong, but I still can't hide from coveting and crazy plagiarism and infringement." Zheng Yuanjie said.

In order to fight against trademark infringement, Zheng Yuanjie made a decision two years ago that the latest works she wrote would not be published unless the trademark infringement was stopped, however, there were still new registered trademarks that were still infringing.

Zheng Yuanjie said that "Fairy Tale King" now sells at least hundreds of thousands of copies a year. "I want to use the suspension of Fairy Tale King to awaken everyone's attention to the protection of intellectual property rights in the field of trademarks, so that if it is not used, then I may only be able to stop publishing all my books in the future."

With annual sales of hundreds of thousands of copies, why did Zheng Yuanjie stop publishing "Fairy Tale King"?

At the same time, he said that if all trademark rights are successfully protected, they can also resume publications, "I am talking about the day when 672 trademarks are successfully protected, if I am not a hundred years old, then I will announce the resumption of publication."

I bought 10 properties to store letters from readers

Zheng Yuanjie has a well-known story, in the 1990s, because of the mountains of letters from readers, he bought 10 apartments in Beijing in one go, dedicated to storing these letters, and did not live or rent them.

Later, these 10 houses became school district rooms.

With annual sales of hundreds of thousands of copies, why did Zheng Yuanjie stop publishing "Fairy Tale King"?

In August 2019, one of the houses was stolen, stealing Zheng Yuanjie's books and trashing some readers' letters. Later, although the thief was caught, some of the books in the collection were not recovered, including the signed editions of books given to Zheng Yuanjie by the writers Lu Yao, February He, and Han Meilin.

A few days ago, he saw someone selling This signed version of Han Meilin on the Confucius Network, and he immediately posted on Weibo @ Ping An Beijing, and the result was that he caught this person in less than 24 hours. "Han Meilin saw it and said to write me another copy, and it would be a blessing in disguise."

Zheng Yuanjie likes to interact with readers, and in the past, he often wrote back to his young readers. Now, he often interacts with readers on Weibo or Douyin. "I want readers to cheer me on. The way to refuel is that everyone respects intellectual property rights, advocates originality, despises plagiarism, and stays away from businesses and goods that illegally profit through unfair competition. Zheng Yuanjie said.

Comprehensively compiled from Weibo @ Zheng Yuanjie, Red Star News, etc

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