Lead
On December 14, Toyota Motor held an online launch of its electrification strategy.
Although Toyota laid out the electrification of automobiles early, the research and development of pure electric platforms has caught up with the late set. According to Toyota's planning, the original idea is to jump the hybrid model directly to the hydrogen fuel cell model, Toyota Akio believes that at this stage, pure electric vehicle models in battery production and recycling is still unable to recycle 100%, so Toyota only in the domestic market, low-key release of pure electric platform e-TNGA architecture to cater to policy orientation, the local market is still betting on hydrogen fuel cell models.
At the press conference of the China electrification strategy, Honda released the pure electric vehicle brand "e: N" and the pure electric architecture "e: N Architecture", and said that it will further accelerate the launch of electrified models in the Chinese market, and will launch 10 pure electric vehicles in the next 5 years, and all new models launched in China after 2030 will be pure electric and hybrid models, and no new fuel vehicles will be released.
Honda's high-profile platform said that it finally stimulated Toyota's change of concept of future decision-making, even if it is no longer optimistic about pure electric vehicle models, in the face of a prosperous market and new forces to enter, Toyota is like Volkswagen's choice that year, had to turn around for the market, but this time Toyota changed two years later than Volkswagen.
Toyota's late electrification strategy, which is based on the number of reserve concept products, can only display all the "pressure box bottom" technology and concept models together, and the Toyota Group announced that it will invest 35 billion US dollars in electric vehicle research and development, and proposes to achieve annual sales of 3.5 million electric vehicles in 2030. Toyota Group Chairman Akio Toyoda said that by 2030, Toyota and the Lexus brand will bring 30 pure electric models, while the Lexus brand will stop selling fuel vehicles by 2035. At the press conference, toyota group also released 15 pure electric vehicles at one time, covering a variety of model product lines, including not only 11 large-scale models, but also pickup trucks, off-road vehicles and a Lexus sports car.
According to previous news, Toyota plans to build a number of electric vehicles based on the e-TNGA architecture by 2025, including 3 SUVs, 1 station wagon and 2 MPV models, and the new cars will be named in the way of bZ+ numbers, of which bZ means "Beyond Zero", that is, a vehicle with zero exhaust emissions, and X represents the SUV model at the end.
bZ Small Crossover concept car
Toyota Bright Line has a large number of concept cars, but the model positioning logic is surprisingly consistent with the current gasoline car. For example, the bZ Small Crossover concept car, which is positioned as an entry-level SUV, is designed to resemble a C-HR that has shrunk again, so it will replace the YARiS entry-level positioning after final mass production and full electrification.
Toyota bZ4X
At this year's Shanghai Auto Show, the highlight of the Toyota conference, in addition to announcing the north-south Toyota joint domestic Highlander, and then is to expose the new electrified model - bZ4X, from the design point of view, the overall design of bZ4X has been very close to the mass production state, the shape, interior is closer to the compact SUV, GAC Toyota Fenglanda design style, mass production car production by the north and south Toyota jointly undertaken, WLTC working conditions have nearly 500km cruising range.
The bZ Compact SUV concept car
The bZ Compact SUV concept car is positioned as a compact cross-border SUV design, so the tail design line has the same direction as the current C-HR, and Toyota has made great changes to the head family design, and the avant-garde and sci-fi sense are more direct than the old rival Volkswagen, and once mass-produced, it is likely to change the public's traditional impression of Toyota.
bZ Large SUV concept car
As the name suggests, Large means that the production version of this concept car will have a length of more than 5 meters, making it a veritable medium and large SUV. The new car design does not have an electric vehicle structure to change the shape of the SUV, on the contrary, in terms of lifting space, Toyota relies on short front suspension and short rear suspension to maximize the interior space of this SUV.
bZ SDN Concept Car
SDN concept car positioning A+ class, the size performance and Lingshang positioning is quite similar, design, this car absorbs the bZ4X family design style, not as avant-garde as the bZ Compact SUV concept car, the overall design of the expression of the sport gene is slightly more concentrated than the Model 3.
In addition to the five bZ series production vehicles, Toyota also brings three Lexus brand concept cars and one production car; according to the plan, Lexus will fully electrify its products by 2030, including its main European, North American and Chinese markets, and achieve a global market share of 1 million electric vehicles. At the same time, the goal is to turn into a pure electric brand by 2035.
Electrified SUV concept car
This concept car is closer to the current Lexus RX, so it is not excluded that the Electrified SUV concept car and the bZ Large SUV concept car have a deep blood relationship in the future mass production models, of course, in the design, due to the unique brand tone of Lexus, the design is more elegant and luxurious, but from the head light group, there is a feeling of colliding with the Weilai ES8.
Electrified Sedan concept car
Despite its name, the design is closer to the Lexus RC's Coupe style, and the concept car design retains the lid heat dissipation port that pays tribute to the current gasoline engine and the expanded front lower grille design, so the car is still full of gasoline in both detail and detail. In addition, there are three Electrified Sedan variants in the official picture, two station wagons and a convertible sports car, corresponding to two sizes of pure electric tour/hunting car, and a two-door roadster.
Electrified Sport concept car
After the mass production of this concept car, it is very likely to replace the status of LFA, the smooth body line is full of strong GT style, and the official said that the new car will have an acceleration time of less than 2 seconds in the future of 0-100km/h, a cruising range of more than 700km, and a solid-state battery.
Toyota also emulated the Volkswagen ID. concept car series, bringing 7 other pure electric concept models, which are called toyota Lifestyle electric vehicle series, covering SUVs, sports cars, pickup trucks, vans and so on.
Toyota Compact Cruiser EV
Whether it is design or form, the Compact Cruiser EV is very similar to the current FJ Cruiser, as a large toy for men, Toyota will resurrect this car series from a new one, but in terms of size, the electrified FJ Cruiser will be smaller than the gasoline era to meet enough individual needs.
Toyota Crossover EV
The Crossover EV shape is different from the traditional SUV Coupe model, which can be seen as a new variant of the crossover station wagon, some of the charm of the Subaru Proud Tiger, as can be seen from the front model, this car is very close to mass production, perhaps a radical attempt by Toyota.
Toyota Small SU EV
This small SUV will most likely be out of touch with the domestic market, its meaning is to replace the Position of Toyota Aygo X sold in Europe, the front design style is exactly the same as the Crossover EV, focusing on alternative science fiction.
Toyota Pickup EV
Like the Small SU EV, the Pickup EV will also have a high probability of missing the domestic market, this car will focus on the North American market, which is a variant of the 4RUNNER electric pickup version that was previously imported in parallel, and the appearance inherits the current 4RUNNER detailed design elements.
丰田 Micro BOX/Mid BOX
The status of The Japanese street Box model has been deeply rooted, and Toyota's introduction of the Micro BOX/Mid BOX means more about the electrification of this model, and the non-mechanical power environment can not only fully enjoy the spaciousness of the large space, but also the electric drive can improve the performance again than the gasoline engine era.