Editor-in-Chief | Zhong Kun
Author | Fu Yu
Edit | Chen Shuhao
Reports from car hoist circles
This year's auto market, although it is not as seriously affected by the epidemic as last year, the crisis in the post-epidemic era has always existed, and with some other "natural and man-made disasters", the automotive supply chain has given manufacturers more challenges. However, under this challenge, car companies still came up with good answers, for example, in the November automobile market sales list counted by the Association of Automobile Manufacturers, there are still many wonderful points to see. Overall, in the case of a good new energy environment this year, the list of automobile sales in November also has a great intention, and in the context of the unchanged cake, fuel vehicles have a meaning of "cutting the ground to grab the share" compared with it.
Sedan: Xuan Yi returned to the first
BYD Qin soared
In the always highly competitive sedan market, Xuanyi regained the top spot, surpassing the unconventional product of Hongguang MINI EV with a score of 42,587 units. In fact, as a winning general in the car market, Xuanyi's strength is beyond doubt. The reason for the decline in October is also affected by the lack of cores.
In addition, the rise of new energy in the car market is also reflected in the sales volume of BYD Qin. In October, BYD Qin also ranked eleventh with a result of 17,393 vehicles, while in November, BYD Qin jumped to fourth place with a score of 30,049 vehicles, and the ace products in the car market such as Corolla and Camry were left behind, and the year-on-year increase of 489% was also the only model in the top ten of the car rankings. It is worth noting that in November, BYD's new energy models accounted for more than 90% of the brand's overall sales with more than 90,000 units, of which the Qin family, as the highest sales volume, contributed a lot.
As the only seedling of domestic fuel vehicles in the top fifteen cars, Geely Emgrand rose again in November, jumping from the previous tenth place to eighth place, with sales of 23,182 units, up 1% month-on-month, down 1% year-on-year, and compared with the overall 11.4% year-on-year decline in the car market, it outperformed the market. At the same time, Emgrand is also the largest year-on-year growth model in the top ten rankings of cars, leaving aside by THE BYD Qin, a new energy model as the main attacker, and the unconventional product of Hongguang MINI EV.
In addition, the tail of this list is still a big change compared to last month. Among them, as a rare luxury brand player in the list, the BMW 5 Series slipped out of the list this time, and it was Passat who took over the fifteenth position of the BMW 5 Series in October. Like Passat, there is also Toyota's Ralink.
Overall, the sedan market did not change much in November, with 892,000 units up 6% month-on-month and 11.4% year-on-year, a certain amount of recovery from the previous year. If you want to talk about the biggest variable, then the "dark horse" BYD Qin, which has soared all the way to the top five, is naturally well-deserved, which is also one of the important trends in the auto market this year.
MPV: Kustu made the list for the first time
New energy outlet or coming soon
Compared with the "dark horse" of the car market, the MPV market is much calmer, and the list is still familiar players, whether it is the low-end Wuling Hongguang, or the high-end Buick GL8, and there is no major change compared with October. But it is worth noting that in this list, whether high-end or low-end, the majority of the month-on-month decline accounts for the vast majority.
In addition, in addition to some old players, there are also some fresh faces on the MPV list, such as the hyundai Kusway that has just been listed. As one of the blockbuster products of Beijing Hyundai this year, Kustu, which was officially listed in September, not only caught up with the current MPV boom in the Chinese market, but also the representative of the brand launching another round of offensive in China in the past two years, and its excellent product strength and sincere price made it enter the top fifteen list of the MPV market shortly after its listing, and also made its future more promising.
From the current point of view, the MPV market does have a wind blowing, perhaps under the three-child policy, the effect of increasing the family population has been implemented, the market demand for the segment has been further stimulated, or perhaps the market products continue to increase, aside from high-end and low-end products, the model in the middle area has increased, and consumer choice has risen. After this year's MPV year, we may also see more fresh faces in the market segment list, which is worth looking forward to.
SUV: Tesla is back in the top three
The rise of new energy is a real hammer
If in the car market, BYD Qin is the representative of the rise of new energy, then in the SUV segment, it can better explain how fast the growth rate of the new energy sector is.
The first is the ruthless consumer "harvester" – Tesla. In november's sales chart, the Tesla Model Y jumped to third place with sales of 23,117 units. In fact, this is not the first time Tesla has entered the top three, in September this year, Tesla Model Y killed a number of veteran SUV players with a score of 33,033 units and topped the list. But unlike before, in the November SUV market, there was an ideal ONE for new energy models like Tesla Model Y. Sales of 134.85 million units put the Ideal ONE in thirteenth place, and before that, this position belonged to Tesla.
In addition, in the SUV market in November, the upper position of new energy models also made some resident players drop positions one after another. Among them, the bottom four of the top ten lists in October, Haoying, Binzhi, Tuyue, Boyue, etc. have retreated, some have been squeezed to the end of the top fifteen lists, and some have even been squeezed out of the list.
In the Japanese products, Toyota has also begun to show multi-faceted blossoming, not like the previous lone battle, this time to break into the finals of the Toyota model has RAV4 and Veranda two models, very rare. Unlike Highlander, which has absolute leadership in the medium and large SUV market, Velanda has been tepid in the Chinese market, and only this year began to work hard, and finally handed over a good answer sheet near the end of the year, and began to stabilize. This may also be the embodiment of the Japanese brand's return to stability in the supply chain, and it may not be necessary to wait for the "end of 2022" in the brand's mouth, and the automobile market has begun to gradually recover.
Write at the end:
Overall, in the case of an unfavorable environment in the automobile market this year, with the stability of China's epidemic control, the supply of chips has begun to improve, and the automobile market has begun to pick up. In November, the sedan, MPV, and SUVs markets ran most of the way with a cumulative year-on-year increase of 7.5%, 3.1%, and 5.0%, respectively. This year's new energy outlet is also in the sales list in November, which is further reflected, especially in the sedan market and the SUV market, the wind direction of the gradual increase in the momentum of new energy vehicles is becoming more and more obvious.
▼ ▼ ▼
Copyright Notice: Some of the pictures in this article originate from the Internet
If copyright issues are involved, please contact the author with proof of ownership and contact this official account
If you need to reprint, please apply to the background of this official account and obtain authorization
Legal Counsel: Mr. Jiang Lei of Shanghai Hansheng Law Firm