Cars are flowing, the market is hot, and the economy is alive - the Xinjiang Winter Auto Show reflects the upgrading of consumption

On December 12, at the Xinjiang International Convention and Exhibition Center, citizens with car purchase intentions were choosing their favorite models. (Photo by reporter Jiang Xiao)

Urumqi Evening News (reporter Guo Ling) The five-day 13th "12·12" Winter Auto Show closed on December 13, with a total of about 80,000 visitors, 8,000 orders for various brand booths and exhibition halls in the same period, 3,500 on-site transactions, and sales of 1.2 billion yuan.

As one of the important large-scale professional exhibitions in Xinjiang, the 13th "12·12" Winter Auto Show directly reflects the growth of the automobile industry and automobile consumption, and reflects the pace of industrial upgrading and urban evolution.

The upgrading of automobile consumption has spawned enthusiasm for car replacement

On December 13, on the last day of the auto show, after carefully comparing several large 7-seat models, luo Mingmiao, a citizen, finally selected an SUV in his early 200,000s.

"The family has two children, and when I go out on weekends or holidays, the original hatchback is no longer enough, so consider changing cars." Luo Mingmiao's purpose of visiting the auto show is very clear, compared in the field, focusing on the configuration, interior and performance. There are discounts for car purchases at the auto show, and the SUV he chose has a cash discount of about 20,000 yuan.

With the upgrading of automobile consumption, the demand for "large space" and "multi-seat" in the family has increased significantly, and the automobile brand side has also launched a number of products that cater to the needs. High-end large 7-seat panoramic SUV, all-purpose 4WD large 7-seat pure SUV... Walking into various exhibition areas, there are not a few large 7-seater models that cater to the needs of families to change cars.

"Our new generation GS8 is a luxury SUV with 7 large seats that can satisfy customers with more family members." Zhang Changwei, deputy general manager of sales of GAC Trumpchi Urumqi Changyou Liqun Direct Sales Center, said that although the GS8 is an upgraded new car, the auto show discount still reaches 4,000 yuan, and the discount is the largest in the whole year.

In the luxury car exhibition areas such as Mercedes-Benz, BMW and Volvo at this year's auto show, the enthusiasm of users who come to learn about the new models is also extremely high.

"The Mercedes-Benz is in the middle, the BMW is also in the middle, and I have watched several times left and right." Citizen Zhou Qingyan appeared hesitant, tangled between the Mercedes-Benz C-Class and bmw 3 Series models.

In addition to the favor of business people for luxury cars, more and more home users will also target luxury car brands.

Lei Zhijun, who has been working in luxury car marketing for many years, has a similar feeling. "In the past, most of the customers who came to the auto show to buy Mercedes-Benz BMW were for business purposes, but now most of them are looking at cars one by one, and people generally pay more attention to household functions." Lei Zhijun said that most people now buy luxury cars not to show their identity, it is indeed a family consumption upgrade.

New technologies and concepts of automobiles are frequently highlighted

At present, China's automobile industry is moving towards high-quality development, high-quality consumption upgrading, and high-tech independent innovation. From this year's auto show, it can also be seen that the market's recognition of trendy models is continuing to increase.

"In the past, many people only used cars as means of transportation and transportation, but now customers are more willing to consider safety, comfort, power and so on." Zhang Tianzhuo, sales commissioner of Xiaopeng Automobile, a "new force" in car manufacturing, said.

Driven by cutting-edge technologies such as 5G, big data, and artificial intelligence, the way of travel is undergoing an unprecedented and profound change, and the electrification and intelligence of new cars have also become the focus of the competition between car companies at this auto show.

Forget to bring the key, you can "brush your face" on the car, in order to avoid fatigue driving, the driver yawns, closes his eyes, or looks down at the mobile phone, may trigger the alarm in the car...

At the auto show site, the appearance of The SF5 by Xilix Huawei Smart Selection allowed the audience to appreciate the charm of intelligent interconnection. For example, the songs listened to in the mobile phone before getting on the car can be played after getting to the car; the navigation map opened during the car driving automatically switches to the mobile phone after getting off the car, and continues to guide the user from the parking lot to the destination.

"The biggest feature of this new car is that it integrates Huawei's latest technological achievements in the field of automotive intelligence. The HUAWEI HiCar all-scenario intelligent interconnection system equipped with the car opens up all-scenario systems such as smart home, mobile office, smart travel, sports and health, and audio-visual entertainment. Huawei's experience specialist for smart SF5 introduced.

"Car consumption is upgrading, and in response to this demand, the auto shows we hold are also changing." Zhang Haoran, director of operations of Xinjiang Huaxia Ruiyi Culture Media Co., Ltd., the organizer of the auto show, said that the current auto show pays more attention to the presentation of scenes, pictures, videos, live broadcasts and other forms, so that professional visitors can deeply participate in the interaction of the auto show, and the "exhibition +" and "auto show +" also realize the cross-border integration of the auto show.

The China Association of Automobile Manufacturers released the production and sales data of the automobile industry in November 2021, in the field of new energy vehicles, BYD, SAIC-GM-Wuling, Great Wall Motor, GAC E-An, Chery Automobile, Geely Automobile, etc. have a strong development momentum, and the "new forces" of car manufacturing, Such as Xiaopeng Automobile, Ideal Automobile, and Weilai Automobile, have performed well.

The proportion of auto retail sales in the total retail sales of social consumer goods has been about 10%, the automotive industry chain is long, the driving effect is strong, is to expand domestic demand, stimulate consumption of the "big head". The continuous development of the automobile market will further stimulate market vitality and release consumption potential.