In fact, in the ordinary household car market, the influence of the brand is still everywhere, and most domestic consumers still follow the concept of "can buy luxury cars without buying ordinary family cars, and can buy joint ventures without buying imports". The vast majority of domestic car users are not because they really like domestic cars and buy domestic cars, but more because they have no money, and rich people are still willing to choose joint ventures, and in the joint venture, they give priority to Volkswagen and Liangtian. Is the 2.0T engine of the Maribal XL better than Volkswagen's 1.4T or Japanese 2.0L naturally aspirated engine? Does the AT transmission not crush the CVT and DSG? But its sales are far inferior to That of The Magotan and Passat.
For the face and vanity attached to the brand, consumers are always willing to pursue, and the consumption concept of the luxury car market is more prevalent, which is not difficult to understand why the Volvo XC40 with a 2.0T engine cannot sell the BMW X1 with a three-cylinder engine. Combined with the sales report, the BMW X1 sold 6510 units in October, of which the 1.5T three-cylinder model sold 2545 units, while the Volvo XC40 sold only 94 units in October.
Don't the Chinese really understand cars? No, it's just that in the luxury car field, the brand or face priority is higher than the power, which is also the status quo of the Chinese auto market. Isn't buying a luxury car the brand you buy? Otherwise, directly 150,000 to buy a 2.0T Haval H6, Changan CS75PLUS, stronger than the Volvo XC40, but also cheaper than 100,000?
We can't analyze the consumer group of luxury cars with the psychology of ordinary users, and consumers who plan to buy 300,000-400,000 models belong to the emerging middle class in China, and this part of the population basically does not have much pressure in survival and materials. Therefore, what they pursue is not a simple commute, they are more eager for a sense of identity in society, they hope to give them status and face through some things, enhance their style, and Mercedes-Benz, BMW, Audi as the largest consumer goods in daily life, is undoubtedly the most suitable existence.
Secondly, although the BMW X1's 1.5T engine is a controversial three-cylinder engine, it can really be called "enough" to cope with daily household use, its maximum power is 140 horsepower, the peak torque is 220 Nm, and the transmission is matched by a 7-speed wet dual-clutch transmission. The official zero hundred acceleration is 10.5 seconds, which is of course not outstanding at this level, but considering that the price of the three-cylinder version of the model in the terminal has dropped to more than 210,000, the Japanese SUVs with many prices, such as The Rongfang and The 2.0L of The Veranda, are not strong. And the fuel consumption of the three-cylinder engine is also relatively low, the fuel consumption of 100 kilometers is only 6.2L, in addition to the engine is missing a cylinder, whether it is parameters or driving texture is not bad.
Aside from the engine of this slot point, BMW X1 advantages are still quite a lot, its space is very large, the wheelbase length reached 2780mm, to know that the wheelbase of the old Highlander is only 2790mm, such a size parameter feedback to the space can bring a quite comfortable experience. At the same time, the rear seats of this car support forward flat, so that the trunk volume can reach up to 1650L, the practicality is still sufficient. In addition, the configuration and design of comfort are also very rich, the workmanship materials in the car do not live up to the name of luxury cars, and the leather seats have good wrapping and support. It is worth mentioning that the entry-level model is also equipped with six-color mood lights, rear drainage cup holders, memory electric adjustment seats, sports seats, and the comfort of the driving and riding can still be guaranteed.
In the final analysis, the reason why the big guys choose BMW X1, the most important thing is its brand and shape, especially the front face, the classic double kidney forward grille combined with BMW blue sky and white cloud markers, coupled with sharp LED headlights, just by virtue of this face can attract many people to pay for it. At the same time, the side and tail shape of BMW X1 is also very recognizable, the petal-type aluminum alloy wheel size reaches 18 and 19 inches, the butterfly taillights and double exhaust cylinders are avant-garde and fashionable, combined with the waistline like a knife cut, which has greatly improved the sporty atmosphere of the whole vehicle.
In general, bmw X1 three-cylinder version of the model in addition to a little power deviation, there is really nothing wrong, its official guidance price of 279,800-298,800, the terminal preferential range of up to 70,000, that is to say, the actual price of bmw X1 three-cylinder version of the model is within 21, 230,000. It is not difficult to see that today's BMW is really eating through chinese consumers, it understands too much what Chinese consumers need, you think about it, the three-cylinder engine is indeed not well evaluated, but the price of early 200,000 can start a BMW with a space directly approaching the medium-sized SUV, which is really tempting, and it is not surprising that someone pays for it.