Inventory backlog! Porsche Taycan and Macan sale: 3% off, only sold for more than 400,000 yuan

Smart electric travel

2024-05-26 22:07Posted in Beijing Automotive Creators

It is rumored on the Internet that Porsche dealers in China collectively "protested"? Dealers stop entering the car and ask for subsidies! The reason for this is that Porsche's recent market sales have plummeted, and the pure electric car Porsche Taycan cannot be sold, resulting in the sale of the car at a loss.

In the face of pressure from the market side, Porsche's main model terminals are greatly discounted. The 2023 Taycan has a 30% discount on inventory clearance, with a maximum discount of 440,000 yuan in some areas, and a dealer who sells a car will lose 150,000 yuan. The 2024 Macan is 7.8% off, which is equivalent to a discount of about 125,000 yuan. Taking the Macan 2.0T version as an example, its official guide price is 578,000 yuan, and the naked price of the car is only 453,000 yuan.

In addition to boosting sales through price cuts, the Porsche Taycan also launched a new entry-level version in April this year, with an official guide price of 1.038 million yuan, which is 530,000 yuan cheaper than the Taycan Turbo (the original entry-level version).

Blume, CEO of Porsche AG, previously said: Many brands are fighting price wars in China, and Porsche adheres to the principle that quality is greater than quantity, and will never reduce prices or discounts, and will adjust supply, slightly less than demand. He said China has growth potential and expects some recovery in 2025.

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