Community operation is to attract fans, raise fans and use fans!
In the past, business took place in the company's physical stores and centralized Internet platforms, and today's business happened in the community; customers in the past met on the street, on the e-commerce platform in the live broadcast room, and today's customers were raised in the live broadcast room by you with value and benefit sharing! What is the community? In fact, it is a WeChat group, everyone has several or even dozens or hundreds of WeChat groups, why in addition to relatives and friends groups, work groups and parent groups, most of the WeChat groups have become zombie groups and advertising groups? What is community operation, which is to attract fans, raise fans and use fans!
1. Attracting fans: It is to attract consumers into their own communities and create their own private domain traffic pools. How to attract fans? Value is your ability to help others solve problems, what problems can I solve for you, how to solve them? The most important thing is how much money I can help you make, this is the value! So where to attract fans? Roadshows and public domain traffic pools!
2. Raising fans: It is to raise consumers in your community, if you don't want your community to become a zombie group and an advertising group, you must manage the community. There are two key points in community management: one is group rules, which protects the interests of most group members, and the second is live broadcast, which is not about bringing goods, but about value scenarios. At this time, we need a sharing platform for universal values and universal value products, and everyone can share value from the sharing platform to cultivate consumption in their own communities, because it is impossible for everyone to create value, and everyone can speak and be an anchor, this value sharing platform is like Alibaba in the Internet era, providing technical services and production standards.
3. Powder: it is value sharing and profit sharing. The greatest value of the Internet is that sharing produces a nuclear fission effect, and finally forms a link to generate its own community relationship chain. You have 1,000 consumers, whether you let those 1,000 consumers buy your products or help you sell them, this is the most basic way of thinking in the Internet era. By sharing the value content and value products of the value sharing platform, the value exchange is carried out in combination with its own products, and the consumption profit sharing is created.
Everyone has a smartphone, everyone can build their own community through value sharing and benefit sharing, and community sharing links form a community relationship chain, which is a new social form in the digital era: Web 3.0 personal Internet. In the future, all business will take place in the community, and the fission of community sharing will produce a scale effect, which will bring about the explosive growth of wealth. The transaction data and the real needs of customers in the community relationship chain (web3.0 personal Internet) will be recorded, which is the personal digital asset, which is the most important asset in the digital era! Personal digital assets can produce innovative products through the calculation of ChatGPT (human-computer interaction system) and SORA (world simulator), and become a value creator in the intelligent era, rather than a useless class in society.
