The 2499 yuan HiFi player mobile phone is on sale, what does it rely on to win Xiaomi OV?

Ray Technology

2024-04-26 21:58Published in Guangdong science and technology creators

The mobile phone industry is now a red sea, and almost only the head brands remain in the brutal gladiatorial arena. The top iron player who chooses to enter now has a high probability of becoming one of the others. But even so, every once in a while, there are always new players who are eager to try and join the ranks of making mobile phones.

In 2021, a new mobile phone brand called Nothing was established overseas and received 3 million sales in three years. In 2023, NIO, a well-known new energy vehicle company, released its first smartphone. Recently, the mobile phone industry has welcomed another "uninvited guest", and it is from the audio field.

On April 25, the first mobile phone product of the audio brand Shui Yueyu was officially launched. The price of 2499 yuan, luxurious audio configuration and relatively weak performance make this product extremely special. Its appearance can't help but make people want to ask: why does Shui Yueyu make mobile phones, and who does its mobile phone want to sell to?

(Source: Water Moon Rain)

It's not so much a mobile phone as a cellular HiFi player

First of all, let's take a brief look at the basic information of the water moon rain mobile phone,It is equipped with a 6.7-inch AMOLED screen,The resolution is2460*1080P,It's not a 2K screen,The fineness is average,But it supports120HzHigh brush。 It only has a storage version of 12GB+256GB, the memory specification is LPDDR4x, the flash memory specification is UFS3.1, and there is no 8GB memory, 128GB flash memory of the beggar version, which is worthy of praise.

In terms of camera, the rear lens of this mobile phone is 64MP main camera + 8MP secondary camera, and the front lens is 32MP, which is a more common image configuration on a thousand-yuan machine. Shuiyueyu official is also very sincere,Directly said"At least you can scan the code and take photos clearly",The main one is sincere,We don't have to have too many expectations for its image level。

On the more critical chip, Shui Yueyu mobile phone chooses Dimensity 7050. In terms of specific specifications, the CPU of the Dimensity 7050 adopts an 8-core architecture, consisting of two A78 and six A55, and the GPU is Mali-G68 MC4. Dimensity 7050 is positioned in the entry market, and there must be a gap in performance compared with flagship and sub-flagship chips, and it is not a big problem to play mobile games such as Honor of Kings in game scenarios. At present, the more representative Dimensity 7050 models on the market include the Realme 11 series, OPPO A3 Pro, etc., which are not performance-oriented products.

As for the parameters of the 5000mAh battery and 33W fast charging, there are still no bright spots, which belong to the mainstream level of low-end entry-level mobile phones.

(Source: Water Moon Rain)

At this point, if you look at it from the perspective of a conventional mobile phone, then this product really has no bright spots, and the overall configuration can only be described as mediocre. But the biggest highlight of the Shui Yueyu mobile phone is not in the conventional configuration, but in the audio.

It is equipped with dual flagship decoder chips and 6 layers of immersion gold independently shielded audio circuit boards, and also provides two audio interfaces, 4.4mm and 3.5mm. If we ignore it as a smartphone for the time being, we can think of it as a HiFi player with powerful audio power. The HiFi audio strength of the water moon rain mobile phone can probably be comparable to that of a thousand-yuan music player.

In addition, many details of this phone are designed for the audio scene. In addition to the aforementioned two audio interfaces, the Shui Yueyu mobile phone even supports TF card expansion, which can insert memory cards with a maximum capacity of 2TB. Of course, this is not difficult to understand, after all, the capacity of lossless audio files is large, and the 256GB flash memory capacity of the phone itself cannot fit a few songs.

(Source: Water Moon Rain)

Moreover, the Type C data port of the Shui Yueyu mobile phone supports USB 3.1, which is a complete victory for high-end mobile phones that are still using USB 2.0. With the support of high-standard transmission protocols, in addition to being more efficient when copying large audio files, it can also provide greater support for OTG functions and connect more audio accessories to improve audio capabilities.

Obviously, if you look at the Shui Yueyu mobile phone as an ordinary mobile phone, then the price of 2499 yuan and the configuration of the thousand-yuan machine, it is almost not attractive. But if you look at it as a smart HiFi player that supports 5G networks and can make phone calls, then it can show a strong competitiveness.

(Source: Water Moon Rain)

Perhaps because of this, on the official website of Shuiyueyu, the name of this mobile phone is not XX mobile phone, but "5G mobile Internet HiFi audio terminal", which is the most accurate description and summary of it.

Why should a music player be made into a mobile phone?

At that time, the rapid development of smartphones not only eliminated the life of feature phones, but also marginalized a large number of consumer electronic devices, such as music players. With the popularity of smartphones, portable music players such as MP3 quickly lost the market, and Apple's slashing of the entire iPod product line is a typical case. The core reason why MP3 is eliminated is that its functions and usage scenarios can be easily covered by smartphones.

However, the audio strength of most smartphones is far inferior to HiFi players. As a result, HiFi players, which focus on the high-end market, have survived the wave of smartphones sweeping in, maintaining their niche of their own. At the same time,HiFiPlayer is also gradually intelligent,Now the music players launched by Sony and other brands,Basically equipped with Android system,In addition to no camera and baseband,The basic hardware architecture is very similar to the mobile phone。

(Source: Sony)

Of course, the core scene of this type of product is still audio, and the intelligent system is the icing on the cake. Therefore, such products are often equipped with low-end chips and small-capacity memory.

Since the audience of HiFi player and smartphone is different, and the well water of the two does not interfere with the river water, why does Shui Yueyu want to compose a music player into a mobile phone?

In fact, the official Shui Yueyu himself explained the reason. It said that today's online music streaming has developed very maturely, and Hires Music Store, Apple Music, QQ Music, etc., all provide digital mastering or lossless music. Theoretically, it's easier to get higher quality lossless audio.

(Source: Apple)

However, the vast majority of smartphones nowadays don't support lossless audio very well. First of all, the vast majority of mobile phones have cut off the headphone jack, and it becomes difficult to listen without loss with wired headphones. Secondly, the popular TWS earphones are limited by power supply and other factors, and cannot restore high-quality mastering. Like Apple, which promotes lossless music in Apple Music, it does not yet have a wireless headset that supports lossless audio transmission.

Secondly, the traditional HiFi player, even if it is equipped with an intelligent operating system, cannot access the network in real time to obtain streaming media audio because there is no mobile communication module.

Then, at this time, install the mobile phone chip and 5G baseband on the HiFi player, and these problems seem to be solved. For HiFi enthusiast users, whether this product is a HiFi player with 5G function or a smartphone with full HiFi capabilities, as long as it can meet their music needs, then it will be a suitable product.

The idea is bold, but the prospects are not necessarily rosy

In fact, HiFi mobile phone is not a new concept, and some mobile phone manufacturers have tried it many years ago. The Xiaomi Note, released in 2015, is equipped with a HiFi chip, which can provide a high-quality audio experience. Brands such as vivo and Meizu also launched similar products at that time. However, the HiFi mobile phone craze didn't last long and soon stopped.

Looking back now, HiFi phones can't catch on, mainly because of high-quality audio, which is still a niche demand in nature. Smartphones themselves are aimed at the masses of users, who are not willing to pay for niche needs that have nothing to do with them.

Of course, Shui Yueyu is not a popular mobile phone brand, and he will not expect his mobile phone to be sold to mass users. Obviously, it's still targeting the HiFi user base. But there are still problems.

In Xiaolei's view, the core competitiveness of Shui Yueyu's mobile phone is the audio part, and the other configurations are relatively average, and the performance, image, charging, screen, etc. can only be said to be okay. This determines that this phone will not be able to deliver a great experience when used on a daily basis. In other words, it is not suitable for use as a workhorse.

The problem is that smartphones are the most mainstream consumer electronics, and most mobile phone users will not buy HiFi players, but the vast majority of HiFi users must have a smartphone. If you want to impress HiFi users, at least the experience can be better than the phone they are using, but this is currently difficult to do.

For HiFi users, the most rational choice is to own a mainstream smartphone and buy an additional traditional HiFi music player. Even if you really need to use the player to listen to streaming media anytime, anywhere, just use your phone to open a WiFi hotspot for it.

Similarly, most people will only buy the WiFi version of the tablet, not the more expensive cellular version. In their opinion, for occasional outdoor networking needs, it is enough to turn on a hotspot through a mobile phone.

Of course, it is not excluded that a small number of people who have extremely high requirements for tablet mobile Internet access will buy the cellular version. However, the market capacity of tablets is several orders of magnitude higher than that of HiFi players, and it will be much more difficult for Shui Yueyu to find more niche users in niche groups.

But no matter what, for Shui Yueyu's move to make a mobile phone, Xiao Lei still admires and supports it from the bottom of his heart. On the one hand, there are fewer and fewer mobile phone products with such unique temperament on the market, and its emergence at least provides a new choice; on the other hand, the HiFi brand has made this kind of active exploration, which is also looking for more possibilities for the niche HiFi market. At least, the launch of the Shui Yueyu mobile phone this time not only sparked discussions among HiFi users, but also attracted many ordinary netizens, making HiFi products known to more people.

The official of Shuiyueyu is not unaware of the risks involved, but the attitude it expresses is quite worthy of our appreciation:

Even if it's not commercially sensible, we want to do something different.

From April 25th to May 4th, the Beijing International Automobile Exhibition (Beijing Auto Show) is in full swing. The theme of this year's auto show is "New Era and New Vehicles", which is the vane of "automobiles from electrification to intelligence".

Lei Technology's "pay attention to electric vehicles, understand more intelligent" account of Tram Tong has sent a luxury reporting team to the Beijing Auto Show site to conduct first-line professional reports, welcome to pay attention to "Tram Pass" to get first-hand professional on-site reports.

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