11.7 million units, the first place! Huawei is the king of the mobile phone market, Yu Chengdong may not have expected it

Technology is interesting

2024-04-26 19:12Published in Zhejiang Science and Technology Creators

The development history of Huawei's mobile phone can be said to be a microcosm of the changes in the mobile phone market, and of course, it is also a typical representative of the independent innovation and globalization strategy of Chinese mobile phone manufacturers.

Therefore, looking at some important nodes that Huawei mobile phones have experienced, users who are familiar with the mobile phone circle may know: Huawei has decided to no longer focus on operator customization to the launch of the flagship Mate 7 and then the P9 mobile phone, which are all major breakthroughs for Huawei mobile phones in the high-end market.

Of course, the software level has also completed the transformation from the original EMUI to the HarmonyOS system, which is objectively exciting.

Now Huawei mobile phones have indeed shown great momentum since the return of the Mate 60 series, perhaps because the consumer market has been restrained for a long time, and it may be that the influence of Huawei's mobile phone brand is too great.

Overall, the sales and reputation of the Mate 60 series models have reached an unprecedented high. Then, Huawei's mid-range phones were also updated, with the nova 12 series, and frankly these two series of phones have really brought a huge increment to Huawei.

According to the latest report of market research agency Canalys, Huawei regained the first place in the smartphone market in Chinese mainland in the first quarter of 2024, with a year-on-year annual growth rate of 70%, which means that from the shipment ranking in the first quarter of 2024, Huawei won 11.7 million units.

In the quarter, the entire Chinese mainland mobile phone market shipped 67.7 million units. It is not difficult to see that the strength of Huawei mobile phones has doubled significantly since the return of the Mate 60 series.

In the first quarter of this year, Huawei's mobile phone was the king in the market, and Yu Chengdong may not have expected it.

On the one hand, many times the helmsman knows very well that the product power of his mobile phone will be very strong, and the description of "far ahead" is not too much to a certain extent. Just like the Mate 60 Pro and Mate 60 Pro+ of the Mate 60 series, it supports satellite communication, which was unthinkable in the past.

On the other hand, mobile phone manufacturers may pay more attention to market sentiment, consumption and consumption potential. Because there is enough product power to fight the front, the rest will be left to the market for verification.

Obviously, the Huawei Mate 60 series and nova 12 series before that played a non-negligible role in the sales record. At present, Huawei's Pura 70 series mobile phones are still in the hot spot.

Even if there are outside voices that the momentum of the Pura 70 series may not catch up with the Mate 60 series, I think this conclusion is still premature.

First of all, the situation of the mobile phone market is ever-changing, and there are too many so-called plans that cannot catch up with changes. And considering that flagships like the Pura 70 Ultra can sell well, it is not difficult to judge that other models in the same series such as the Pura 70 Pro and Pura 70 Pro+ will also be sought after.

Secondly, Huawei's mobile phone opponents in the market are Samsung and Apple, and the share of Samsung mobile phones in the domestic market has been summarized to "other", and the iPhone 15 series has fallen wildly, in fact, it is also facing some of the impacts brought by market changes. Otherwise, the iPhone 15 series should stick to the price point.

On the whole, Huawei mobile phones have been counted from the past to the present, which is equivalent to 13 quarters of precipitation, and finally opened in the first quarter of 2024, directly returning to the first place in the Chinese mainland market in terms of shipments, with a market share of 17%.

This result, theoretically expected, will also make the mobile phone market revitalize again.

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