Meizu's mid-range new machine was exposed, and the Hongqi brand also wanted to make a mobile phone? Learn about the new trends in the mobile phone circle
As a long-established domestic mobile phone brand, Meizu has been working hard in the low-end market in recent years. The latest exposure of a new machine with a model of M468Q is likely to be Meizu's upcoming mid-range new product. Judging from the known configuration, this mobile phone is positioned in the mid-range 2K range, but it is not a low-end product like a "thousand-yuan machine".
It is powered by Qualcomm's latest Snapdragon 8 Gen2 processor, which is a mid-range flagship-level chip with quite good performance. With a 6.8-inch 1.5K high refresh rate straight screen, 5500mAh large battery, Samsung GN5 main camera and other configurations, the comprehensive strength is very strong. Perhaps the biggest highlight is the support for ultrasonic fingerprint recognition, which is currently only popular in flagship models, and Meizu has introduced it into the mid-range model, which undoubtedly adds to the sense of technology of the product.
However, whether Meizu's new machine is "close to the people" enough in terms of pricing is the key to determining whether it can sell out. Now in the mid-range market, models such as Realme Turbo3, OnePlus Ace3V, and vivo iQOO Neo6 SE are all ruthless characters, and it is not easy for Meizu to get a piece of the pie in this price segment.
However, Meizu seems to have its own "trump card". Not long ago, the Meizu 20 Pro, the flagship model equipped with Snapdragon 8Gen2, dropped to 2198 yuan, becoming the lowest-priced choice of chip mobile phones at this level. With unique selling points such as straight screen design and ultrasonic fingerprint, the Meizu 20 Pro's cost performance is too good, which may "pave the way" for Meizu's new phone in the mid-range market.
Hongqi mobile phone is coming? The trend of car companies making mobile phones across borders has begun
For the Hongqi brand to make mobile phones, many people may feel very new. But if you think about it, there is actually a precedent for this kind of cross-border mobile phone making by car companies.
As we all know, Xiaomi started as a mobile phone company, and then gradually developed into a technology ecosystem company covering multiple fields. Xiaomi not only makes mobile phones, tablets, and laptops, but also makes smart home appliances such as TVs, air conditioners, and sweeping robots. Moreover, Xiaomi is also involved in the automotive field and is developing Xiaomi cars.
OPPO and vivo, two mobile phone brands, are also actively expanding their ecological territory. OPPO not only makes mobile phones, but also smart TVs, wireless headphones, smart watches and other products. vivo has also launched peripheral products such as tablets and smart watches.
Hongqi brand makes mobile phones, in fact, it is learning from the successful experience of Xiaomi, OPPO and other companies, hoping to build its own ecosystem through cross-border. After all, today's consumers are no longer just buying a mobile phone, they want to get a complete set of intelligent products and services.
It is understood that the Hongqi brand mobile phone will be developed and produced by ECARX. ECARX has Meizu mobile phones, so Hongqi mobile phones are likely to be the "shell-changing" version of Meizu models. In this way, the hardware strength of Hongqi mobile phones should be guaranteed.
Can Meizu's new mid-range machine turn over? What is the future of Hongqi mobile phones?
For Meizu, the performance of this new mid-range device is crucial. As a long-established domestic mobile phone brand, Meizu has been in a relatively passive state in the past few years, and the sales of flagship models have been sluggish. If this mid-range new machine can be favored by the market, it will be a great boost to Meizu's revival.
Judging from the known configuration, the comprehensive strength of this new machine is really good, Snapdragon 8Gen2 processor, Samsung GN5 main camera, ultrasonic fingerprint, etc., all belong to the mid-to-high-end level. Moreover, the low price and hot sale of the Meizu 20 Pro also leave some room for the new phone to be priced. If Meizu can set a price that is affordable enough for this new phone, then it is expected to set off a "cost-effective" storm in the mid-range market.
Meizu also faces many challenges. There are too many competitors and too strong, and brands such as Realme, OnePlus, and Vivo have a good product lineup in this price segment. Secondly, Meizu's own brand influence and marketing capabilities are no longer as strong as they were back then. In addition, Meizu's ecological layout is relatively simple, lacking a comprehensive ecosystem like Xiaomi and OPPO.
It is still very difficult for Meizu to fight its way out of the bloody road with this new machine. Unless the phone can be surprisingly impressive in terms of performance, design, pricing, etc., it's hard to expect too much from Meizu's mid-range strategy.
As for Hongqi brand phones, my personal opinion is that the future is uncertain. On the one hand, it is indeed a trend for car companies to make mobile phones across borders, which can help car companies build a more complete intelligent ecology. But on the other hand, the competition in the mobile phone industry is too cruel, and it is not easy for Hongqi to get a piece of the pie as a latecomer.
The biggest selling point of Hongqi mobile phones should be the seamless connection experience with the car. However, to achieve this, in addition to the need for strong software and hardware strength, Hongqi also needs to make full efforts in ecological construction and user operation. If Hongqi mobile phone is just an ordinary "shell" mobile phone, it is difficult for it to occupy a place in the market.