Nissan Sylphy enters the 60,000 range: whether the car sells well or not is determined by the price!

Pick up the car

2024-05-06 16:17Published in Henan

What the horse sees, it is the person who decides. Whether the car is good or not is determined by the price.

During the May Day period, the sales volume of Nissan Sylphy reached 10,550 units, which refreshed my perception of traditional fuel vehicles.

However, the Internet has always been separated from reality, and the boiling electrification products on the Internet actually fall on the actual consumption, and there is no imaginary popularity.

In April, the Federation of Passenger Cars predicted that the penetration rate of new energy would be around 45%.

In fact, traditional fuel vehicles still have a stable market, especially Sylphy, which has historical precipitation, typical economy, household, and tool attributes, and its sales performance has been excellent.

In the past year, the top three models in the sedan category in terms of sales were Sylphy, Lavida and Qin PLUS.

Among them, the sales of Sylphy in the past year reached 375,000 units, the sales of Lavida were 341,000, and the sales of Qin PLUS were 324,000 units.

Or to put it another way, the internal combustion engine is still a product that cannot be avoided on a daily basis, because the sales volume of the Qin PLUS DM-i is twice that of the Qin PLUS EV, and the working class is significantly more receptive to products equipped with internal combustion engines.

Sylphy's advantages are outstanding.

One is that the quality is stable, and for family cars, the stability and durability of Sylphy are good, and the failure rate is not high.

The other is product comfort, whether it is space or comfort, the ergonomic design is reasonable, and the comfort of transportation is high.

The most important thing is that the current price of Sylphy can be further reduced, the current landing price of the classic Sylphy is only more than 60,000, and the price of less than 70,000 yuan is a good choice for users with a monthly salary of 5,000 yuan.

Salarymen choose cars, reliability, stability, economy is very important, they do not have the ability to change cars, a car life cycle needs to be extended to 5 years or even longer.

Especially for the fourth or fifth line, rural user groups, the requirements for the vehicle is only for travel, no restrictions, there is no demand for license plates, the annual use intensity of 5000km-8000km, it is inconvenient to take a taxi must buy a car, so the choice of Sylphy this entry vehicle is indeed very reasonable.

From a cost point of view, Sylphy's 1.6L engine and CVT transmission are stable, reliable and durable, and have low production costs and fast production speed for many years, which can respond to the large-scale demand of the market in the shortest time, which is also an advantage.

At a time when everyone thinks electrification is an important development outlet, one important thing has been forgotten.

The per capita GDP in 2023 is less than 40,000 yuan, and the budget left for buying a car is not as much as we thought, and the top ten models in the sales list are even less than 100,000 yuan.

A large number of consumers are choosing extremely economical models to travel, which shows that for more than 80% of the population, affordable products are the first choice, and electrification is indeed an important development direction, but more suitable for more than 150,000 models, the cost of batteries, motors, chips, and radars is too high.

According to the statistics bureau, more than half of the users can only consume about 100,000 models, and in this price range, electrified products are not only few, but also have not been verified by a large number of users, so more people are willing to consume traditional fuel vehicles.

Because the production cost is lower, the price of Sylphy products can continue to be compressed, and in the future competition, there will always be a large number of user groups, who will choose Sylphy because of durability, reliability and simplicity.

The instrumental effect continues throughout the history of passenger cars, in any region.

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