Consumption dynamics
ANTA 0-Carbon Mission Store opened, leading the industry's low-carbon transformation with its "0-Carbon Mission".
On April 22, the first carbon-neutral store certified by an authoritative organization in China's footwear and apparel industry, ANTAZERO 0 Carbon Mission Store, was officially launched in Shanghai, an innovative retail initiative and an important exploration of ANTA Group's sustainable strategy for the market. As the first innovative retail format dedicated to fully achieving carbon reduction targets from product manufacturing to terminal operations, ANTA 0-Carbon Mission stores have fulfilled their zero-carbon mission in an all-round way, gradually checking carbon emissions from concept launch, store decoration, to display and sales. In the process of renovation and construction, more than 30% of emission reductions have been achieved by retaining the original walls and floors, using old clothes and spliced fabrics to build fences, purchasing second-hand equipment, and reusing air conditioning lamps and lanterns. Rather than a regular store, the 450-square-metre multi-space blends creative display, retail, community service and interactive experiences. At the entrance of the store is a green globe made of moss and plants wrapped in old clothes, and the "ANTAZERO" on it is very eye-catching. The wall panels in the store are also made of fabrics and leftovers from the factory, and eco-friendly resins. In the future, in the operation of the store such as product selection, packaging, sales, and interaction with consumers, the store will take the concept of sustainability as the goal, conduct a comprehensive carbon footprint investigation, and further promote carbon reduction measures. (More about ANTA: Amalfen was listed, and ANTA officially entered the "World Time")
ANTA Group released its 2023 ESG report
ANTA Group has released its ESG (Environmental, Social and Governance) report for the ninth consecutive year, disclosing its practices and achievements in the field of ESG and sustainable development. According to the report, in 2023, ANTA Group's total greenhouse gas emission intensity will decrease by 3.6%, and the total water consumption intensity will decrease by 9.0%. In the latest ESG rating released by MSCI, the Group has been upgraded two consecutive levels to "BBB", making it the highest-scoring Chinese sportswear company. In addition, the Group received a "B" rating in the 2023 Global Environmental Information Research Center (CDP) Climate Change Performance Ratings, which is higher than the global and Asian average of "C" and "B-" in Consumer Discretionary Retail. Key takeaways from the 2023 ANTA Group ESG Annual Report:
Work with partners to protect the green ecology. According to the report, ANTA Group has officially joined and committed to supporting the Science Based Targets initiative (SBTi) to set carbon reduction targets for the entire value chain in accordance with the SBTi standards. At present, 111 suppliers have been encouraged to use clean energy and renewable energy, and suppliers have been assisted in green certification.
Promote circular fashion and create green products. In 2023, ANTA Group's sustainable products will account for nearly 20%. At the same time, in January 2024, the Group launched its first carbon-neutral products, the ANTA Storm Jacket and the ANTA Champion Running Shoe II Pro, which have been certified carbon neutral under PAS 2060:2014. In addition, in 2023, ANTA Group's sustainable packaging accounted for nearly 20%.
Promote industry collaboration and build a green supply chain. ANTA Group has continuously strengthened the traceability requirements of raw materials, and joined organizations such as the Leather Working Group (LWG) and the Sustainable Apparel Alliance (Cascale) to promote the procurement of sustainable raw materials. 100% of the leather raw materials and leather suppliers used in ANTA brand and FILA brand footwear leather products have obtained LWG Gold certification, and more than 90% of the leather raw materials can be traced back to the country of origin.
Promote diversity and inclusion, and help employees develop. ANTA Group attaches great importance to the diversity of its employees and advocates a corporate culture of respect, inclusiveness, diversity and openness. In 2023, about 2,900 of the new employees will come from 13 countries and regions, of which about 2,900 are from more than 40 ethnic minorities in China, and the proportion of senior executives above the director level has reached 36.6%.
Devote ourselves to social welfare and deepen the value of symbiosis. Adhering to the corporate value proposition of "Creating Symbiotic Value", ANTA Group actively participates in the fields of public health, physical education, rural revitalization, environmental protection, and sustainable community development. In 2023, more than 300 million yuan of cash and materials will be donated to charity. In addition, the Group continues to promote biodiversity conservation in partnership with the World Wide Fund for Nature (WWF) and has become a global partner of UNHCR and a corporate signatory of UN Women's Empowerment Principles. ANTA brand joined hands with the Chinese Olympic Committee to launch the "Mountains and Rivers Project" environmental protection campaign. Through its own influence, the Group has led consumers, employees, and partners to participate in the protection of natural ecology, and in 2023, the Group's employees have volunteered a total of more than 30,000 hours.
VICUTU held its 30th anniversary ceremony, initiated the "full scene of formal wear", and released a new brand upgrade strategy
On April 25th, the 30th Anniversary Ceremony of VICUTU and the Beijing International Film Festival Light and Shadow Fashion Show were grandly opened. With the theme of "Respect for the Beauty of All Things", VICUTU presented the brand's profound accumulation and forward-looking aesthetics in the field of high-end men's formal wear with an imaginative light and shadow fashion show at the closing of this year's Beijing International Film Festival. Taking the opportunity of the 30th anniversary brand ceremony, VICUTU also officially released a new brand upgrade strategy, joining hands with the new global spokesperson of the brand, Liu Haoran, well-known filmmakers at home and abroad, and other VIPs from all walks of life to explore the new fashion of Chinese men's "formal wear full scene".
Based on the brand's deep insight into the development trend of contemporary menswear, VICUTU is the first in the industry to advocate the strategic proposition of "formal wear in all scenes", and launches a new brand upgrade strategy with this as the core. At the same time, the ceremony solemnly unveiled the new brand image advertisement "Respect for the Beauty of All Things" performed by Liu Haoran, the new global spokesperson of the VICUTU brand.
In his on-site speech, Mr. Cai Changxian, founder of VICUTU brand and chairman of Gray Fashion Group, said that in the future, the group will accelerate the incubation of RED VICUTU, a young sub-brand positioned as a "relaxed and comfortable young lifestyle brand", and GORNIA, a high-end sub-brand positioned as a "custom-driven, multi-faceted high-end menswear brand". From the development model of one body and two wings, it has gradually transitioned to a development model of three brands and three troikas, and has completed the transformation of VICUTU's brand positioning from "the king of suits" to "full-scene dressing consultants of formal wear" with diversified products covering a wide range of people, continuously expanding its brand influence in the evolution of the global fashion industry pattern, and leading the high-end of Chinese men's wear to break the ice.
Peacebird brand VI upgrade to promote the upgrading of internationalization strategy
On April 25, Peacebird officially announced that its brand visual identity ushered in the third comprehensive upgrade, aiming to redefine the core of quality, renew the external public image, create a more distinctive brand recognition and memory, and help upgrade the brand strategy. PEACEBIRD's new brand identity takes the Chinese "PEACEBIRD" as the visual core, supplemented by the English symbol "PEACEBIRD", reflecting the brand's modern aesthetic and international vision. According to the brand's official disclosure, the world's first Peacebird brand flagship store will land in Ningbo Tianyi Square on May 9, providing consumers with an immersive shopping experience and strengthening the emotional connection with young consumers. In addition, the AIRxPEACE series has also returned with a new look, further exploring the balance between sports trend and urban style, and more importantly, forming a deep emotional identity with the brand renewal and upgrading of Peacebird, and the diversified product layout once again strengthens the brand charm of Peacebird's insistence on quality and continuous pursuit of excellence, and is fully prepared for the accumulation of brand value.
Heytea released six selected tea cultural tourism routes to deeply demonstrate the charm of Chinese tea culture
On April 26, Heytea, together with China Tea Circulation Association and Fliggy Travel, released 6 new tea and tea cultural tourism routes, among which the Fujian Anxi line was also built into a new tea and tea tourism route and was launched on the Fliggy platform. The release of this route strategy also means that the "first sip of spring tea" series of activities in the Heytea spring tea season, which lasted for more than 2 months, officially ended. Since February this year, Heytea has opened the spring tea season by launching Chunguang and Jinfeng series products, and then successively launched the "Drink the First Sip of Spring Tea" The Most Beautiful Spring Tea Garden Collection Activity, Tea Garden Live Broadcast, New Tea Tea Drinking Tea Cultural Tourism Route Strategy, etc., bringing consumers a different spring tea drinking experience. These events have received a lot of attention since their launch. Among them, the live broadcast event held in the tea garden received 200 million exposures, and the topics related to the collection of the most beautiful spring tea garden were read by more than 11 million people, attracting the participation of more than 30 tea culture and tourism government departments. Through these series of innovative measures of "First Spring Tea", Heytea has promoted Chinese tea and the beauty of tea to more consumers in the "Spring Tea Season", an important seasonal node in traditional tea culture. (More review of Heytea: Heytea stores will exceed 3,200 in 2023, and the number of members will reach 100 million)
The IP "Naiva Family" coffee shop under the United States ONE landed in Shanghai
On April 18, the IP "Naiva Family" coffee shop under the United States ONE landed in Pudong New Area, Shanghai. Li Jiaqi's live broadcast room warmed up for the Naiva family coffee shop, and invited users in the live broadcast room to drink coffee for free, and the lottery will give coffee coupons and random figures of the Naiva family. Li Jiaqi also warmly invited everyone to visit the store, participate in the "Wish Mailbox Wishing" activity in the store, and make their own wishes in the Naiva family coffee shop. Unlike ordinary coffee shops, the Naiva Family Coffee Shop is a special "silent coffee shop" that is a collaboration between the Naiva family and Bear Paw Coffee, and the baristas are mostly people with disabilities. In the future, the Naiva Family Coffee Shop will launch activities such as "One Day Store Manager" and "Wish Mailbox Wishing", striving to leave the mark of the coffee shop in more cities and warm every traveler who comes to the coffee shop.
Seesaw strategically cooperates with Huazhu Group to lead the new trend of sojourn
On April 17, Seesaw officially announced its strategic cooperation with Huazhu Group to accelerate the layout of specialty coffee business in the Chinese market. The two parties will focus on consumption scenarios, implement a diversified omni-channel strategy, and are committed to building an "omni-channel and all-category coffee brand", bringing new freshly ground specialty coffee to high-quality hotels. At present, the first SEESAW COFFEE Huazhu store has officially settled in, which is located in the Zhongzhou Bay Intercity Hotel, Binhe Avenue, Futian District, Shenzhen, and the expansion plan of SEESAW COFFEE Huazhu store will continue to accelerate in the future to achieve full coverage of high-quality hotel specialty coffee.
Gu Yu released a new brand vision and opened "poetic aesthetics"
The 8-year-old skincare brand "Gu Yu" chose to release a new brand vision and open "poetic aesthetics" in the "Gu Yu" season in 2024. At the same time, Gu Yu simultaneously renovated the brand packaging, inherited and promoted the Chinese aesthetics, took "Oriental utensils" as the core design concept of the product type, and incorporated the interactive experience with the sense of utensils into the design consideration, pursuing a more in-depth expression of oriental spirit and temperament;
Dayao's carbonated series was upgraded from "fruity soda" to "fruit juice soda"
Recently, Dayao Beverage has launched a number of new products, and upgraded the quality of Dayao Soda to a juice version to prepare for the upcoming peak season of the beverage industry. At present, Dayao Beverage has been listed in four categories: carbonated drinks, fruit and vegetable juice drinks, plant protein drinks, and functional drinks. In terms of taste innovation, Dayao Beverage has launched a series of soda sparkling water, Xiaoyao fruit steam, Cha Yuanxiang fruit juice bubble tea, pomelo love honey and grapefruit bubble tea series. In 2023, Dayao Beverage will launch an energy coffee functional drink. This time, the classic carbonated product family has added a 520ml large glass bottle of pineapple flavored juice soda, and also launched three portable packs of pineapple, lime and frozen pear, bringing a more refreshing experience to the whole people in midsummer. At the same time, Dayao Beverage officially announced that it would increase the juice content of the three classic products, Dayao Guest, Dayao Chengnuo, and Dayao Liai, and upgrade them to juice soda, integrating the original classic taste with juice demand, and increasing the juice soda category on the basis of retaining the core characteristics of "refreshing atmosphere".
Yanzhiwu handed over the first report card of the listing: the revenue was nearly 2 billion yuan
On April 25, Yanzhiwu released its 2023 annual report, achieving revenue of 1.964 billion yuan, a year-on-year increase of 13.5%, a net profit of 212 million yuan, a year-on-year increase of 2.8%, and adjusted net profit (non-IFRS measure) of 244 million yuan, a year-on-year increase of 15.8%. On December 12, 2023, Yanzhiwu was listed on the Hong Kong Stock Exchange, becoming the "first bird's nest stock" in China. According to the first financial report after listing, in 2023, Yanzhiwu's offline business revenue will be 860 million yuan, an increase of 8.6% year-on-year, accounting for 43.8% of total revenue, and a total of 96 self-operated stores and 647 dealer stores will be established, and online business revenue will be 1.104 billion yuan, an increase of 17.7% year-on-year, accounting for 56.2% of total revenue, forming 27 self-operated online stores, 18 dealer online stores and 15 e-commerce platform customers.
"Otter Tonton" launched a recruitment program for "low-calorie fruit tea room".
On April 25, "Otter Ton Ton" officially announced the opening of the "Low Calorie Fruit Tea Room" recruitment plan, planning to recruit 100 companies to build a "soul supply station" for workers in the workplace. At present, there are 5 brands in this plan, including ZOO COFFEE, Early Morning, Bubble Sao, Itism, and Ruozhi. Otter hopes to connect the stories of Otter and various brands about the pantry through the "low-calorie fruit tea room". (More about Otter Ton Ton: Podcast | Conversation with Otter Ton Ton Momozi: We are all conspirators in the apparent prosperity of new consumption)
Oppai Home Furnishing will achieve operating income of 22.782 billion yuan in 2023
On April 24, Opai Home Furnishing released its 2023 annual report, showing that during the reporting period, the company achieved operating income of 22.782 billion yuan, an increase of 1.35% over the same period of the previous year, the net profit attributable to shareholders of listed companies was 3.036 billion yuan, an increase of 12.92% over the same period of the previous year, and the net profit attributable to shareholders of listed companies after deducting non-recurring gains and losses was 2.746 billion yuan, an increase of 5.91% over the same period of last year. Oppai Home Furnishing mentioned in the annual report that the company adjusted the planning on the one hand, and quickly completed the institutional reform on the other hand, by reconstructing the marketing management system, building an architectural foundation that adapts to the strategic layout of the future home furnishing, reshaping the delivery capacity of the home furnishing system, comprehensively promoting the reform of product delivery and service quality, and implementing comprehensive cost control and efficiency improvement, with remarkable results.
CR Beverage submitted a listing application to the Hong Kong Stock Exchange
According to the documents of the Hong Kong Stock Exchange, on April 22, China Resources Beverage (Holdings) Co., Ltd. submitted a listing application to the Hong Kong Stock Exchange, and the joint sponsors were Bank of America, UBS, Bank of China International, and CITIC Securities. The company's revenue in 2023 increased by 7.1% year-on-year to RMB13.51 billion, and net profit increased by 34.4% year-on-year to RMB1.33 billion. According to public information, China Resources Beverage is the pioneer of China's packaged drinking water industry and the second largest packaged water company in China, with a product portfolio of 13 brands including Cestbon, Zhiben Qingrun, Honey Water Series, Holiday Series and Zuowei Tea, with a total of 56 SKUs. The product portfolio covers packaged drinking water, tea and fruit juice beverages. According to the prospectus, from 2021 to 2023, China Resources Beverage will achieve operating income of 11.34 billion yuan, 12.62 billion yuan and 13.51 billion yuan respectively, and profits of 858 million yuan, 989 million yuan and 1.331 billion yuan respectively.
What's new
Outdoor brand "FLEXTAIL Fishtail Technology" has released a new outdoor portable mosquito repellent lamp
Recently, "FLEXTAIL Fish Tail Technology" released a new fish tail mosquito repellent lamp TINY REPELLER S, which uses the APESPARK TM ultra-high heating efficiency technology developed by Fish Tail Technology, which can be heated on both sides to enhance the volatilization effect of mosquito repellent tablets, avoid the safety risk of using open flames, and create a mosquito-free area for users. Founded in 2015, FLEXTAIL is committed to making the world's most professional outdoor electrical equipment, with star products such as fishtail inflatable pumps, fishtail mosquito repellent lamps, fishtail air cushions, and fishtail showers.
Creative marketing
Bawang Chaji officially announced the first "health ambassador" Zheng Qinwen
Today, Bawang Chaji officially announced that Chinese tennis player Zheng Qinwen has become the brand's first "health ambassador". The first Chinese athlete since Li Na to reach the final of a Grand Slam women's singles will join hands with Bawang Chaji to provide consumers with healthy and reliable beverage options. At the same time, Bawang Chaji has also further enriched the low GI product matrix. Up to now, 8 drinks have been launched with GI values (glycemic index), including the annual sales of more than 100 million cups of Boya Juexian and the new product "Awakening Spring Mountain". At the same time, Bawang Chaji has also added a "low GI" logo to store menus, mini programs and other platforms to provide consumers with a more intuitive and scientific basis for beverage selection. During the upcoming May Day holiday, Bawang Chaji will also open a "good state with spring awakening" national light sports party in Beijing, Shanghai, Changsha, Anhui and other places across the country, inviting consumers to experience fun tennis, frisbee, cycling, rugby and other outdoor activities. While experiencing the exercise, feel the healthy power of oriental tea.
"FunnyElves" announced Mayer Musk as a brand ambassador
On April 25th, "Funny Elves" officially announced Mayer Musk as the brand ambassador, as an Asian base makeup innovator, "Funny Elves Fangli" advocates self-breakthrough, with continuous research and evolution of base makeup products, encouraging people to have the courage to innovate the inherent concept, and meet the freedom of true physical and mental expression. Mayer Musk, as an independent woman who dares to break through herself, constantly steps out of her comfort zone, seeks new development opportunities, and explores a different life with a positive, happy and confident attitude, which coincides with the self-consistency, evolution and innovation advocated by the Fangli brand.
Seesaw携手Vans上线地球日联名产品
On April 22, Seesaw joined hands with VANS to launch two new co-branded products, namely the Earth No Carbon Latte and the Bean No Carbon Latte, among which the "Bean No Carbon Latte" innovatively uses chickpea milk as a plant-based base, which can reduce carbon emissions compared with ordinary milk and help environmental protection.
Investment and financing news
The high-end lifestyle brand "SIDANDA" received nearly 100 million yuan in Series A financing
Recently, the high-end lifestyle brand "SIDANDA" completed a round of financing of nearly 100 million yuan, led by Challenger Venture Capital, followed by Zhonghui Capital, and Zhiyuan Capital served as the exclusive financial advisor. This round of funds will be mainly used for product research and development, brand building and channel expansion. "SIDANDA" uses goose down as the source, embraces global luxury materials, and develops home life products with technology, high quality and unique visual aesthetics. In addition to the main brand "SIDANDA", the company also has a high-end baby and children's home textile brand "LAZYGOOSE", due to the high loyalty of users, the future plans to focus on the core group and membership system, to create more differentiated brands that solve real pain points to meet the needs of more high-end families.
The fast-food chain brand "Young Master West" completed an angel round of financing in the United States
The international fast food chain brand "Young Master West" completed an angel round of financing in the United States, with a valuation of $50 million. According to reports, the U.S. market, as the largest single market of Master Xi overseas, aims to open 3,000 stores. In the first five-year plan, Master Xi will open 300 directly-operated stores, with an estimated annual revenue of US$5 million for a single store, and an overall annual revenue of US$1.5 billion. At present, Master West is building a central factory covering the entire North America in San Diego, and plans to open 10 directly-operated stores in California by the end of 2025, with the first store opening in the fourth quarter of this year.
The digital oral health brand "Oclean" received 100 million yuan in Series C financing
The digital oral health brand "Oclean" received 100 million yuan in Series C financing, and the investor is Yangzhou Hangji High-tech Zone Industrial Fund. According to reports, this round of financing will be used to invest in research and development, the construction of Yangzhou intelligent production base and overseas operation center. Founded in 2016, Oclean (Shenzhen Genting Information Technology Co., Ltd.) has launched smart sonic electric toothbrushes, oral irrigators, teeth whitening instruments, breath plaque detectors, oral scanners and other products around oral health care. In 2017, Okelin was listed on the North American crowdfunding platform Indiegogo, and his products began to go overseas, and the current overseas business accounts for ninety percent.
The commercial cleaning robot "Qibo Technology" received tens of millions of yuan in Pre-A round of financing
Qibo Technology, a manufacturer of commercial cleaning robots, announced that it has received tens of millions of yuan in Pre-A round of financing. This round of financing is led by GSR United Capital, followed by Amara Investment, and the rest of the old shareholders will follow up, and the funds will be used for product research and development, team building and comprehensively promoting the overseas strategy. Founded in 2021, Qibo Technology's main business covers the R&D, manufacturing and sales of commercial cleaning robots. The founder, Wang Xuesong, has successively worked in robot companies such as Orion Star and Candela, and has led the "Leopard Secretary" robot. In 2022, Qibo Technology received tens of millions of RMB in angel round financing led by Cableway Capital, and launched its first product, "iKitbot ONE".