Do you know which NBA stars domestic basketball shoe brands have made signed sneakers?
With the rapid rise of China's basketball industry, the domestic basketball shoe market has gradually developed and expanded. Many domestic basketball shoe brands have cooperated with NBA stars to launch a series of signature basketball shoes, which not only brings more choices for Chinese basketball lovers, but also enhances the reputation and influence of domestic basketball shoes to a certain extent. So, what domestic basketball shoe brands have made signature sneakers for NBA stars? Let's find out together.
**1. LI-NING**
As a well-known sporting goods brand in China, Li Ning launched its own basketball shoe series as early as 2006. In 2012, Li Ning signed NBA star Dwyane Wade, who was then playing for the Houston Rockets, and launched the "Way of Wade" series of signature basketball shoes. This cooperation not only allowed the Li Ning brand to gain more attention around the world, but also made "Way of Wade" one of the high-profile collections in the basketball shoe market.
**2. ANTA**
As a leader in China's sporting goods industry, ANTA has also made a lot of efforts in signing stars in the NBA. In 2013, ANTA signed Kevin Garnett to launch the KG collection of signature basketball shoes. Subsequently, ANTA also signed Klay Thompson to launch the KT series of signature basketball shoes. These collaborations not only add an international color to the ANTA brand, but also inject more vitality into the Chinese basketball shoe market.
**3. 361°（361 Degrees）**
As a rising star among Chinese sporting goods brands, 361° has also achieved some results in signing NBA stars. In 2016, 361° signed Stephon Marbury for the launch of the "STARMAN" collection of signature basketball shoes. Marbury has not only achieved great success in the CBA (China Men's Basketball Professional League), but also became an idol in the hearts of Chinese fans. This cooperation has also allowed 361° to gain more recognition in the Chinese market.
**4. PEAK**
Peak is another domestic basketball shoe brand that has partnered with NBA stars. In 2011, Peak signed with Luis Scola to launch the "Rocketman" collection of signature basketball shoes. In addition, Peak has also signed stars such as Tony Parker and Dwight Howard to launch a series of signature shoes. Peak's partnership strategy has also earned the brand a place in the global market.
**5. The rise and challenges of Chinese brands**
With the cooperation between these domestic basketball shoe brands and NBA stars, the Chinese basketball shoe market has gradually formed a diversified competitive pattern. There are not only traditional brands such as Li Ning, ANTA, 361°, and Peak, but also some emerging brands, such as "Who is the Ball King". The rise of these brands has not only enriched the product range of China's basketball shoe market, but also provided fans with more choices.
However, in the international market, these domestic basketball shoe brands still face some challenges. Compared with internationally renowned brands, there are still gaps in brand influence, scientific and technological innovation, and design level of domestic brands. In addition, some international brands are also strengthening their cooperation with NBA stars, further expanding the competitive pressure.
**6. Epilogue**
The cooperation between domestic basketball shoe brands and NBA stars not only brings more opportunities and attention to China's basketball industry, but also provides more high-quality choices for Chinese consumers. Although they still face certain challenges in the international market, with the continuous growth of China's sports industry and the continuous innovation of domestic brands, it is believed that these brands will make greater breakthroughs and development in the future. The competition in the basketball shoe market will also be more intense and diversified, let's wait and see.