After the localization of Tesla Model 3, such as the out-of-control Mustang, the average monthly sales since its listing have easily exceeded 20,000 vehicles. If the production capacity is not divided between the export business and the Model Y, it is not difficult to sell an average of 40,000 units per month. Just as the so-called popularity is not much, "who can beat The Model 3" has become a hot topic of discussion. BYD Han was a challenger with high hopes, but its average monthly sales have always hovered around 10,000 vehicles, failing to have a huge impact on the Model 3.
Today, the UPCOMING BYD Dolphin carries everyone's vision.
Bydie Dolphin is the third model in the Ocean series. The new car is based on BYD's e-platform 3.0, positioning a medium-sized pure electric sedan. Judging from the exposed real car and official pictures, the appearance belongs to the coupe sports style. The lines of the whole vehicle are simple and smooth, the front cover is concave in the middle, and it is equipped with rounded and full headlights, highlighting a certain sense of movement. The uplift element of the C-pillar and the design of the short front and rear overhangs make the new car more sporty and beautiful. The latest through-line design, combined with exaggerated underbody spoilers and sporty rear surrounds, gives the vehicle a sporty look.
The interior is not too detailed information, it is reported that the use of marine aesthetic design style. According to the current design trend, it is also a high probability that the central control of the large screen support interior scheme. Judging from the declaration information previously reported, the length, width and height of seals are 4800mm*1875mm*1460mm, the wheelbase reaches 2920mm, and the body size comprehensively surpasses model 3. BYD Dolphin will offer three endurance versions with a maximum range of 700km and a maximum acceleration of 3.8 seconds from 0-100km/h.
Configuration and other information has not yet been disclosed, but the official revealed that Dolphin will use the latest achievements of THE BYD 3.0 platform, such as battery body integration, heat pump system and boost fast charging and a series of technologies, driving experience far more than the bydIR model. As far as the current information is concerned, it is impossible to fully assess the competitiveness of the Dolphin market, but considering that BYD's word-of-mouth evaluation continues to rise, dolphins have a high probability of becoming one of the hot models in the market.
Can that pick up the Model 3?
A well-known domestic car portal home, has released a survey report, Tesla Model 3 potential consumers, the most concerned pure electric model is BYD Han EV and Xiaopeng P7. In terms of sales volume, both models failed to impact the Model 3. The failure of the BYDHan EV challenge can be blamed on the weakness of the intelligent driver assistance system. BYD Han once topped the monthly pure tram complaint list of a website, and the number one problem was the failure of the on-board interconnection.
The Xiaopeng P7 surpasses the Model 3 in terms of endurance and configuration. The self-developed XPLIOT 3.0 intelligent driving assistance system can realize the selection of optimal lanes, emergency avoidance of lane changes, avoidance of large trucks and intelligent entry and exit ramps. There are still many slots in the functional performance, but the intelligent ability is the top in the industry. He Xiaopeng, the founder of Xiaopeng Motors, is very much aware of the product power of Xiaopeng P7, and once boasted that P7 will definitely crush Model 3. The result? The Model 3 is still selling well.
The Xiaopeng P7 failed to pick out the Model 3 because the product power failed to impress Tesla's target group. Some of Tesla's main consumer groups are young people who are fashion trends, who regard the Model 3 as a "toy" and want to experience the ultimate control of electric vehicles. The official 100-kilometer acceleration time of the Xiaopeng P7 two-wheel drive version is 6.7 seconds, which is 0.6 seconds more than the Model 3. The acceleration ability of the performance version of the model is also superior to the Model 3. Considering the suspension adjustment and other aspects, the comprehensive control level of the Xiaopeng P7 is inferior to that of the Model 3.
There are also some consumer groups, which are mainly pursuing a sense of brand honor. A car home has published a portrait of Tesla's owner, the vast majority of which come from developed and limited coastal areas, of which 80% have two or more cars in their homes. For them, product strength is not necessarily the primary factor in choosing a pure electric vehicle. Another data can also illustrate this point: Tesla founder Musk once revealed that only about 2% of Chinese Tesla owners in 2020 bought a fully autonomous driving capability priced at 64,000 yuan. The enhanced version of the automatic driver assistance function, which costs 32,000 yuan, is not optimistic about sales.
Paid version of the smart driver assistance function sales are dismal, high prices are one thing, the deeper reason is not necessary. This part of Tesla owners may be busy with socializing, traveling and other work, and do not have much time to experience intelligent driving. The reason why they bought Tesla is more to look at its brand honor and be able to hold up face in public. So even if the Xiaopeng P7 has a more grounded intelligent driver assistance system, the brand honor gap makes it impossible to shake the Model 3.
We look back at BYD Dolphin, according to the strength of the manufacturer, Dolphin's intelligent driver assistance system, I am afraid it is difficult to reach the level of Xiaopeng P7. At the driving control level, it should not take the extreme sports route, and most of them will be like the Xiaopeng P7, biased towards the direction of home comfort. As for brand honor, it goes without saying. On the whole, THE BYD Dolphin is unlikely to be able to pick out the Model 3, but this does not affect its market prospects.
Forming a difference in competition, deep ploughing the home track, BYD Dolphin in terms of sales, may be comparable to the Model 3.