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According to the data released by the Association of Passenger Vehicles for the first quarter of the domestic passenger car market, the sales volume of the domestic narrow passenger car market was 4.915 million units, down 4.5% year-on-year. From the perspective of the luxury car market, sales in the first quarter were 680,000 units, a slight decline year-on-year. The closure of the epidemic and the unfavorable macroeconomic environment are important factors that have caused the quarterly decline in luxury car sales.
Data source: Multiplying association, network
Bmw
From the ranking of car companies, BMW won the first quarter luxury car sales championship with a score of 208,500 units, down 9.2% year-on-year. In the first quarter of the high-end car ranking released by the Association, BMW 5 Series, BMW 3 Series, BMW X3 have all entered the top three positions of quarterly sales in the market segment, which is an important sales force for BMW in the Chinese market.
In March, the domestic BMW X5L was listed, the price has been greatly reduced compared with the imported version, its length and wheelbase are 130mm more than the imported X5, improving the lack of leg space in the rear, and also improving in comfort, this medium and large luxury SUV may become another important growth point for BMW sales. BMW's pure electric midsize sedan, the i3, also landed on the market in March, with a maximum power of 210Kw and a CLTC range of 526 kilometers.
Previously, BMW said that in 2022, BMW will launch 5 pure electric vehicle products in the Chinese market, including innovative BMW iX, innovative BMW i4, BMW iX3, new BMW i3 and innovative BMW i7, which will reach 13 by the end of next year.
Benz
Mercedes-Benz received 192,000 units in the Chinese market in the first quarter, down 13.7% year-on-year. Mercedes-Benz C-Class, Mercedes-Benz GLC L, Mercedes-Benz GLB and other models have played an important role in supporting sales. Among them, the Mercedes-Benz GLC sold 45,037 units in the first quarter, which is the best-selling model of the brand.
Like BMW, Mercedes-Benz has also begun to work harder in the new energy sector, and since january delivery, sales of the new EQS have increased steadily. From its planning point of view, this year Mercedes-Benz will invest in 21 new products in the Chinese market, including 8 pure electric and plug-in hybrid models.
Just on April 19, the new EQS pure electric SUV ushered in the world debut, the third Model of the Mercedes-EQ brand based on its EVA pure electric platform and the first SUV model, the new WRTP service range of 660 kilometers.
In addition, in April, Mercedes-Benz and BMW successively announced the news of price increases, mercedes-benz range from 900 to 120,000 yuan, BMW rose by 1600-11000 yuan.
tesla
Tesla squeezed out Audi to take on third place, delivering a record high of 182,000 units in the Chinese market in the first quarter. Model Y delivered 74,681 units, becoming the top high-end SUV sales in the first quarter.
Recently, Tesla released a first-quarter financial report, a number of data red, of which, revenue reached 18.76 billion US dollars, an increase of 81% year-on-year. Its first-quarter deliveries reached 310,000 units. In terms of the retail sales of 108,300 vehicles released by the federation, the Chinese market accounts for nearly one-third, and the importance is self-evident. If you count the number of wholesales, the proportion is higher.
Audi
Audi fell out of the top three for the first time, with year-on-year growth in the first quarter down 22%, and sales were only 16.16 units. The combination of unfavorable factors such as the closure of the epidemic and the tight supply of semiconductors has exacerbated the decline in sales. The Audi A4L was its best-selling model in the first quarter, with 37,051 units sold. In the face of adversity, but the pace of progress has not stopped.
At present, the project of Audi FAW New Energy Automobile Co., Ltd. has been officially launched, and SAIC Audi will also launch new models. On April 19, the new pure electric cross-border MPV concept car urbansphere ushered in the world debut, the new car is equipped with Level 4 automatic driving assist technology, WLTP conditions, with a cruising range of 750 kilometers.
Audi was surpassed by Tesla, and it is reasonable to say that it cannot be compared, because Tesla was a pure electric new energy product, and Audi is a combination of traditional fuel and very few electric vehicles. However, the market can not see it this way, the speed of new energy purchase and replacement of fuel vehicles has accelerated, squeezing the market of traditional luxury fuel vehicle brands, and the sales comparison intuitively reflects this problem.
Besides, in the BBA, Audi's electric vehicles currently perform the worst in the Chinese market, with fewer products, slow introduction, and high prices, which is an indisputable fact.
Under the Volkswagen system, faw-volkswagen and SAIC Volkswagen, the joint venture companies under the Volkswagen brand, are more powerful in the joint venture brand, but Audi is much slower.
Second-tier luxury brand
Judging from the situation of the second-tier luxury camp, most brands have experienced a sharp decline. Cadillac, Lexus and Volvo sold 47,000 units, 46,000 units and 35,700 units in the first quarter, down 17.5%, 23.5% and 21.1% respectively. Space is limited, so I will not list them all.
In the face of the trend of new energy, second-tier luxury brands have not moved much as a whole. Cadillac released the first domestic pure electric medium and large SUV LYRIQ debut model of 439,700 yuan pre-price, the vehicle will be delivered within the year. Lexus released its all-electric new RZ in April.
Two new luxury brands performed well and grew against the trend. Ideal Delivery was 31,700 units in the first quarter, up 152.1% year-on-year. Its only model, the Ideal ONE, has reached no. 5 on the high-end SUV sales list in the first three months.
NIO delivered 25,700 units, up 28.5% year-on-year. Its mid-size SUV NIO EC6 achieved a record of 13,620 units in the first quarter, and was shortlisted along with the ideal ONE, ranking 7th.
In the first quarter, the sales of many first-line and second-tier luxury brands fell sharply, and the combination of factors such as the epidemic, rising raw material prices, and semiconductor shortages led to the discoloration of this evergreen tree in the automobile market. BMW wins the championship, Tesla goes up, Audi is out of position, and in the chaos, new energy is still the focus of attention of the first-line giants. Compared to the disadvantages of the present. The loss of power in new energy is perhaps the biggest threat. Without accelerating the transformation, we will not be able to have a place in the future automotive market.
Write at the end
At present, some Chinese car companies such as Great Wall, BYD, Geely, Changan, SAIC, etc. have joined or are joining the ranks of high-end new energy brand markets of 300,000 yuan + and 400,000 yuan + level, and the initial success of high value-added, high-end brand new forces such as Weilai and Ideal has given Chinese automobiles great confidence, and they have already encroached on the solid BBA market with new energy vehicles. The future pattern is being reconstructed, do not underestimate the upward power of Chinese cars.
Note: The picture comes from "Car Market Pei Chat", manufacturers
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