In recent years, the new forces of car manufacturing have become a new force that cannot be ignored in China's auto industry, promoting the rapid development of China's auto industry. According to statistics, under the background of "new four modernizations" and "double carbon", the sales volume of new energy vehicles in 2021 will reach 3.3341 million, of which the penetration rate of pure electric vehicles in the new energy vehicle market has reached 82%. Thanks to the incentive of the market environment, many new car-making forces have "risen from the ground", but due to the repeated epidemic and the impact of rising raw material prices, only a few new-power car companies can stabilize the sales base, and this normal situation may be difficult to change in a short period of time.
GAC Aeon sold more than 120,000 units a year, the first to increase sales against the trend
What is surprising is that on April 1, after the new forces car companies successively released the March sales data, GAC Aian entered the public vision as the first sales volume of the new forces, and its sales volume reached 20317 vehicles in the month, an increase of 189% year-on-year, which not only exceeded the sales performance of new forces such as Xiaopeng and Weilai, but also broke the inherent "Wei Xiaoli" new force pattern. In the context of poor sales performance in the entire automobile market environment, it is rare for GAC E-An to be able to grow against the trend, and the market performance is outstanding. At the same time, from 2017 to the present, the average annual compound growth rate of GAC Aeon has reached 128.9%, and the annual sales volume of 2021 has reached 123,700 units, an increase of 119% year-on-year, and even under the influence of the Spring Festival holiday and production capacity expansion in February, it still maintains a sales posture of rising against the trend, showing its unique "E-An speed" to the industry.
From the known data, it can be seen that as a new energy vehicle company with annual sales of more than 100,000, GAC Aeon now ranks first in the sales of pure electric models of the new forces. In addition, since 2022, a number of media and capital have successively divided GAC Eian into the "new force" camp. However, in people's habitual impression, GAC Aeon as a scientific and technological innovation company born from state-owned enterprises, its system is fundamentally different from the new forces, but why do people still regard GAC Eian as a "new force"?
GAC Aeon is the most unequivocal state-owned innovation and technology company
For most consumers, GAC Group, like BAIC, SAIC and FAW, is a state-owned enterprise with eight classics, and the system and historical baggage determine their development ideas, and GAC Aian, as an intelligent networked new energy automobile company born out of GAC Group, is labeled "state-owned enterprise" by Volkswagen. However, at present, GAC Aeon is accelerating the reform of the system and mechanism, pioneering scientific and technological personnel to hold shares across enterprises, and gathering experts in automobiles, Internet, intelligent new energy, marketing, etc., with the talent/technical background of traditional car companies and the innovative thinking of new forces, giving people the feeling of an innovative technology company that is least like a state-owned enterprise, and this is where its advantages are different from other new forces.
Five dimensions of innovation and change lead the development trend of the industry
The change of the system determines that GAC Aean can also break free from the shackles of traditional car-making thinking like a new force and focus on the scientific and technological innovation of new energy products. In terms of scientific and technological innovation, GAC Aeon is the earliest domestic car company to propose platformization, and put it into practice, spending 3 billion yuan to create the world's leading GEP2.0 pure electric exclusive platform, platform technology leading the industry for two generations, while having intelligent auxiliary driving software and hardware integration capabilities, scientific and technological innovation capabilities have been further consolidated.
It is worth mentioning that GAC is the earliest car company in China to start driverless research and development, and has now realized the self-developed L4 level intelligent driving demonstration operation, and will mass-produce the world's first L4 level intelligent driving model in 2022, once again leading the industry. In addition, thanks to the excellent quality brought by the GEP2.0 pure electric exclusive platform and the leading strength of the core technology of "Three Electric", the platform has all exported product technology to the joint venture brands of GAC Group, including GAC Toyota and GAC Honda, redefining the "joint venture relationship in the new era".
In order to ensure the quality of its new energy vehicle products, GAC Aeon took the lead in investing in large-scale customized production of intelligent ecological factories, so that each product is one step ahead of the times, so that every consumer can get a leading value experience, and the quality of intelligent manufacturing leads the industry, which is another dimension of innovation and change. In terms of industrial chain innovation, the brand relies on the strong corporate strength of GAC Group, has a strong global supply chain system, and has created a strong industrial research and development ecosystem in the fields of EV and ICV, and seized the technological commanding heights of the future development of new energy vehicles.
In order to achieve brand independence and undertake the user value and social value of online APP, GAC Aean opened the new ecological 2.0 era of "direct operation + distribution" dual-track parallel marketing service, created the world's first 4A scenic spot trend business district experience store, penetrated the core life circle, and demonstrated its innovative marketing service new ecology. In addition, facing the future, GAC Aeon, which has fully entered the stage of mixed reform, will have further landing actions in terms of institutional changes, and will make full use of the capital market in the future, actively seek appropriate opportunities to go public, and innovate and change its organizational culture to make its image more like a new force.
epilogue
From the beginning of its establishment to today, GAC Aean has always insisted on promoting the innovation and change of intelligent manufacturing, industrial chain, research and development, marketing service model and organizational culture, which coincides with the innovative development concept on which many new car-making forces rely for their livelihood, and it is not difficult to understand why it is considered a "new force". However, a closer look at the innovative development concept of GAC Aeon, compared with other new forces, it has a more far-reaching and more positive conception of the future direction of the new energy industry, and under a series of positive and effective innovation measures, it will further accelerate the tide of "decarbonization" in the industry and lead the new forces of China's car manufacturing.