In recent years, in the face of the sudden rise of domestic electric vehicles, joint venture cars and imported cars seem to be a bit caught off guard, and have to be denied that in the field of internal combustion engines, joint venture cars and imported cars do have unique features, after all, decades and hundreds of years of history are there, and the gap precipitated by time is not something that can be made up overnight. However, the future is not the world of internal combustion engines after all, but the new energy world dominated by pure electric, and on the road of new energy, many domestic pure electric brands and new power brands are in the forefront.
Reshape the "Ai Xiaowei" pattern
After several years of development, on the road of new energy has formed a market pattern led by "Wei Xiaoli", these three new forces brands have maintained a relatively stable sales growth trend for a long time, and have a strong influence in the market, but this phenomenon has not been maintained for long. In the March 2022 new force intelligent pure electricity sales ranking, Xiaopeng only ranked second, Weilai ranked fourth, as for the ideal car because its model is a range extended range electric vehicle and is not listed, GAC Aian ranked first with monthly sales of more than 20,000 vehicles, reshaping the "Ai Xiaowei" pattern.
Of course, this is not the first time that GAC Aeon has won the first place in the list of sales, in the past 2021, GAC E-Ang's annual sales volume reached 123,700 vehicles, an increase of 119% year-on-year, and the doubling of sales shows the industry what is called "Eon Speed". Entering 2022, GAC Aean's hot sales situation has not diminished at all, but has risen sharply against the trend, selling 16,000 new cars in January 2022, an increase of 163% year-on-year to 8526 units; in March, Eian sales reached 20,317 units, a sharp increase of 189% year-on-year, not only is the first brand in the new power camp to sell more than 20,000 vehicles a month, this sales phenomenon is also another important milestone.
There are commonalities and differences
In fact, GAC Aean is not a new force brand in the strict sense, but this list is to put GAC E'an in the camp of new forces, this market phenomenon shows that GAC E'an is not a new force, but better than a new force, and even from this sales list, it can be intuitively found that GAC E'an has stood out from the camp of new car-making forces. The main reason why everyone generally recognizes GAC Aean as a new force is actually several reasons.
First, there are many commonalities between GAC Aean and the new forces. First of all, GAC Aean, like Xiaopeng and Weilai, are pure electric models, and unlike BYD, which also has plug-in hybrid models and fuel vehicles. Secondly, GAC Aean and Xiaopeng and Niolai have the positioning of high-end intelligent pure electricity, Xiaopeng and Weilai actually need not say much, the two major brands are one of the leading intelligent electric vehicle companies in China, and GAC Aeon not only leads the high-end market, but also one of the only two brands in the world that have pure electric factories and pure electric platforms at the same time.
Second, there are differentiated advantages between GAC Ae-An and the new forces, in addition to the sales volume we mentioned earlier, GAC Ae-Ang's market layout, scientific and technological innovation, institutional mechanisms and ecological strategies are very different from those of the new forces. For example, the market layout, GAC Aean mainly attacks the 100,000-250,000-level market, this segment is the most fiercely competitive, the most mainstream, the most potential of the core main battle market (the automobile market accounts for more than 50%), GAC Aean can break through in this market segment, and achieve excellent market performance, which is enough to show the ability of GAC Aean.
Third, although GAC Aean is not a new force in the strict sense, it has an innovative spirit in its bones, and has clearly attached importance to the research and development of science and technology from the beginning of its establishment, and it is the only new energy vehicle company in China that has leading technological innovation capabilities in the field of EV and ICV, and its scientific and technological innovation never stops; marketing innovation is to undertake the user value and social value of online APP, and at the same time open the new ecological 2.0 era of "direct sales + distribution" dual-track parallel marketing services. At the same time, there are innovations in institutional mechanisms, image, intelligent manufacturing and industrial chain, such as GAC Aegon inheriting the excellent reputation and technology of GAC Group, and has the world's leading GAC EIAN Intelligent Ecological Factory.
Push boundaries and innovate at the latest
On the one hand, since its inception, GAC Ae-On has been adhering to the brand's corporate vision of "becoming the world's leading and socially trusted green smart mobile value creator", and is committed to bringing the majority of users "one step ahead" of scientific and technological enjoyment, whether it is intelligent technology configuration, intelligent experience, or intelligent cockpit and intelligent network level, GAC Ae-On has taken "bringing users a step ahead of the enjoyment of science and technology" as the starting point, and GAC Ae-On promises to every consumer to make each product one step ahead of the times. Spending the same price can bring an experience that is ahead of the times, so that consumers can get the value that is ahead of others.
On the other hand, facing the future, GAC Aeon will deeply integrate the existing resources in its hands, focus on the EV+ICV technology route, focus on the five major areas of research and development, industrial chain, intelligent manufacturing and quality, marketing services and organizational culture, comprehensively enhance brand value, and strive to become a world-class high-end intelligent electric vehicle brand in 2025, and continue to create world-class products and services with the ultimate innovation that breaks boundaries.