Turning over the report card of China's economy in the first quarter, it is still an economic development trend of "seeking progress in stability". Manifested in the automotive industry, in the first quarter of this year, although the production and sales of mainland automobiles were less than expected, the year-on-year increase was stable, of which the growth momentum of the new energy automobile industry was strong, and the production and sales volume exceeded one million vehicles. It should be noted that the current market environment is not friendly, the chip shortage has lasted for 2 years, the epidemic is capricious, and the problem of rising battery raw material prices has not been solved, and these long-term and continuous pressures have forced some car companies to choose price increases to cope.
But even so, the development momentum of China's new energy vehicle industry is still good. According to statistics, the sales volume of new energy vehicles in 2021 reached 3.3341 million units, and the penetration rate of China's passenger car market increased rapidly from 2.4% in 2017 to 16% in 2021, of which the penetration rate of pure electric vehicles in the new energy vehicle market has reached 82%. Among them, the contribution of new car-making forces is the largest, from scientific and technological innovation to technology research and development, competing for "chasing", which has become a pillar force of China's automobile industry, invisibly boosting the progress of China's automobile industry.
"Wei Xiaoli" became "Ai Xiaowei", and GAC Aean became a new force
However, according to the latest data from the China Automobile Association, in March, automobile production and sales were affected by uncontrollable factors such as repeated epidemics and oil price changes, and 2.241 million units were completed, down 9.1% and 11.7% year-on-year, a sharp decline compared with the same period last year. In such a "dilemma", GAC Aean took the lead in highlighting the siege. On April 1, the major new forces car companies released March sales data, of which GAC Aean's sales volume in the month crossed the 2W+ sales threshold step by step, breaking the existing "Wei Xiaoli" new force market pattern and reshaping the "Ai Xiaowei" new force pattern. In the same period, a number of media and capital have successively classified GAC Aean as a "new force", but according to the origin of the brand, why does everyone think that GAC EAN is a new force?
There are commonalities between GAC E-An and the new car-making forces, and the sense of innovation is more advanced
Let's start with the system. Gac Aean was born out of GAC Group, is an innovative technology company with more than ten years of independent innovation system construction foundation and new energy business technology foundation, its "origin" is doomed to be different from the new power car companies. However, at present, GAC Aean has long been not the image of "state-owned enterprises" in the impression, with the gradual advancement of mixed reform, it has gathered experts in automobiles, Internet, intelligent new energy, marketing, etc., combined with the "innovative technology" positioning at the beginning of the establishment of the enterprise, it can be seen that it has both the solid experience of traditional car companies, and the innovative thinking of new forces in car manufacturing, creating a unique advanced system of "Aeon mixed reform", giving enterprises positive "young vitality" and values. In this regard, GAC Aean has certain commonalities with new forces such as Xiaopeng and Weilai.
Let's talk about the sense of innovation. GAC Aean pioneered the holding of shares by scientific and technological personnel across enterprises, and made a series of innovations and practices in the reform of institutional mechanisms and the introduction of talent incentives to promote the sustainable development of enterprises. It is worth mentioning that GAC Aeon's sense of innovation exceeds the current new force thinking pattern, the brand has been clear about the importance of scientific and technological innovation since its inception, and is the only new energy vehicle company in China that has the industry-leading technological innovation ability in the field of EV and ICV, the most eye-catching of which is the Aeon Intelligent Ecological Factory, which has been unanimously recognized inside and outside the industry with innovative and intelligent manufacturing capabilities.
GAC Ae-AN's intelligent ecological factory incorporates a large number of advanced concepts, follows the unique E-An production mode created under the lean production mode of Honda and Toyota, and takes into account high quality and fine technology to ensure intelligent manufacturing capabilities. At the same time, as an exclusive factory specializing in the production of pure electric vehicles, the intelligent ecological factory has four global leading advantages such as comprehensive energy utilization, interactive customization, flexible production of steel and aluminum body, and digital independent decision-making, representing the new height of intelligent manufacturing, new height of quality, new height of customization, and new height of environmental protection of GAC. In the environment of continuously rising sales, in the future, GAC Aean Intelligent Ecological Factory will achieve a production capacity of 400,000 units by the end of 2023. As far as intelligent innovation is concerned, GAC Aean has already walked in front of other new car companies, and the sense of innovation leads the new forces.
In addition to intelligent manufacturing innovation, GAC Aean also has many research and development achievements in scientific and technological innovation, such as: NDA, over-the-horizon parking, three original batteries, Xingling architecture, G-OS cockpit, AEP3.0, etc., and its technical strength is no less than that of new car companies such as Xiaopeng and Weilai. At the same time, GAC Aeon also has innovations in marketing, pioneering the concept of 25hours, and integrating experience centers, supercharging technology and network layout, energy companies, undertaking the user value and social value of online APP, and opening up the new ecological 2.0 era of "direct operation + distribution" dual-track parallel marketing service.
epilogue
In 2021, GAC Security's cumulative annual sales of more than 120,000 vehicles, when it crosses the 100,000 sales mark, it means that the competition in the industry in the fields of scientific and technological intelligence, user experience, brand marketing, energy supply and other fields will be more intense, after the inherent "Wei Xiaoli" new power pattern is broken, whether it is "Ai Xiaowei", or other combinations, for GAC Ian, the impact is minimal. As a technology company with a very innovative spirit, Internet genes and youthful image, GAC Aeon and the new forces have common characteristics in terms of development concepts, but its sense of innovation is more advanced, and it is inevitable to stand out from the camp of new car-making forces.