After more than 40 years of accumulation, China's automobile has ushered in an era of great transcendence, and the collective "upward" breakthrough of independent brands has become a new landscape in the automobile industry. But it is not easy to surpass the technology and brand moat accumulated by high-end brands in the field of fuel vehicles for a hundred years, but it is fortunate that in such an era, there is still a brand that chooses to take the "difficult and correct" road, that is, the tank brand.
Of course, just having the courage of full of blood is not worthy of praise, the car circle of heroes with success or failure has never lacked explorers, and there are always very few who have achieved success in the high-end field of fuel vehicles, and to be honest, it is an honor for us to witness the coronation of tank SUVs.
This "rookie" who just celebrated his first birthday handed over a great "first year answer sheet" under the witness of the industry, and it took only one year to impress everyone. From January 2021 to February 2022, the cumulative sales volume of tank 300 has exceeded the 100,000 mark. The tank 500, which has just been listed, has also held more than 20,000 valid orders. For this "tank phenomenon", the car store can only use one sentence to describe "hard-core products in hand, sales are really not worried"!
The user's recognition of the product is not only reflected in the sales volume, but more importantly, the user as an important core asset of the brand, and also the embodiment of the high-end value of the brand. Since the release of tank 300, the tank brand has begun its own user digital infrastructure. Up to now, the total number of registered tank TANK APP has reached a staggering 1.35 million. At the same time, a total of 59 clubs were formed, covering 236 cities and regions, and 253 communities were formed, covering nearly 45,000 users.
Some people say that the explosion of the tank brand is an accidental event, but you think about which brand can rely on luck to achieve a two-dimensional increase in sales and user assets in a year, and can always stand at the top of the traffic? Looking at the essence through the phenomenon, perhaps after reading the three hard-core operations of the tank brand, you will find that the success of the tank brand is not an accident but an inevitable event!
The Red Sea seeks blue bays, which are deep and horizontally expanded vertically
SUV has undoubtedly become the Red Sea, how to find the Blue Bay in the Red Sea, the tank found the way to crack. Break the category barriers of urban SUVs and off-road SUVs, and enjoy the new track of off-road SUV exclusively. At the same time, the tank brand has quickly completed the comprehensive layout from compact to full-size off-road SUVs in one year, and created two categories of "mecha technology" and "business luxury" to achieve comprehensive coverage from vertical price ranges to horizontal travel scenarios. This wave of tank operations is textbook-level, from creating demand to meeting demand to surpassing demand, it can be described as fast, stable and accurate!
From the hardcore tide tank 300 in the compact SUV market, to the tank 400 and tank 500 in the main medium and large SUV market, and then to the flagship tank 700 and tank 800, the tank brand may continue to refresh our understanding of high-end luxury off-road models.
Technology supports the blueprint and breaks through barriers to stand at the head of the tide
Undoubtedly, the bottom line of luxury is ultimately the presentation of technical hard power, and even the best marketing without technical foundation is ultimately a castle in the air. The reason why tank brands dare to position luxury is undoubtedly because of hardcore technology as a foundation.
3.0-liter V6 twin-turbo engine, with a longitudinal 9AT transmission, supplemented by a 48V light mix system to achieve the peak power of China's high-end brands, now any other independent brand can not come up with this strength. And at the same time, the Great Wall has created an intelligent professional off-road platform tank platform, which can realize a variety of new energy power forms such as HEV and PHEV, giving the ultimate performance experience to tank products; while enhancing off-road performance, it provides a luxurious and comfortable driving experience.
Innovation tree model, anchor circle layer upgrade experience
The wine aroma is also afraid of deep alleys, and accurate positioning and hard-core technology must also be plugged into the wings of marketing. Co-creation has become a new marketing favorite, but it is rare to be able to play as extreme as a tank.
The tank brand has carried out in-depth and long-term operation with more than ten circles such as trends, locomotives, modifications, women, outdoors, travel, social, travel, and off-road, and has carried out cross-border cooperation in many fields such as culture and products, so as to achieve real circle penetration. And a series of innovations have been made, such as tank desert academy, tank service town and so on. At the same time, based on the different tonalities of the brand's product models, the tank brand is also constantly expanding the layout of the brand ecosystem and continuously improving the tank ecology.
In order to better serve users, the tank brand has also opened a new 3.0 direct operation mode, and the completion of the Guangzhou Tank Experience Center marks the full launch of the tank brand channel network. The new channel model makes the brand closer to the user through the integration of the two main bodies of the brand end and the terminal, and through the transformation of the role, it also provides users with an exclusive service experience that is more than the car.
The three core actions can be described as interlocking, strategic vision, hardcore technology, innovative services, each section is taken to the extreme by the tank brand, and this also exchanges for the bonus effect of 1+1+1>3, and also opens up a successful path for our own brand to break through upwards.
Now the tank brand has gradually established a new model of Chinese luxury brands, pulling the value of Chinese automobile brands to an unprecedented height. Of course, we also know that the ambitions of tank brands must not stop there, and car stores also hope to witness the amazing performance of tank brands on the world stage again in the future.