According to the latest data released by the Passenger Car Association, from January to April 2024, SAIC Volkswagen sold a total of 340,000 vehicles, an increase of 8.1% year-on-year, and new energy sales of 37,000 vehicles, a year-on-year increase of 128%. In the past April, SAIC Volkswagen's overall sales reached 92,000 units, a year-on-year increase of 4.2%; New energy exceeded 10,000 units, a year-on-year increase of 56%, continuing to lead the joint venture camp.
In the first four months of SAIC Audio, the brand's sales volume has successfully exceeded 10,000 units, a year-on-year increase of 177.5%. Among them, the Q6 and Q5 e-tron doubled on the same period last year, and the A7L increased by 282.7% year-on-year.
Based on the new starting point of the 40th anniversary of development, SAIC Volkswagen has continued to accelerate the increase in electrification and intelligence, consolidate the traditional advantages of fuel vehicles, and fired the first shot of "gasoline and electricity intelligence", injecting new momentum into the "three-line parallel development" of fuel vehicles, electric vehicles and hybrid vehicles.
"Large single product" retains its value and renews 0 anxiety, and new energy sales have been growing all the way
In terms of new energy, SAIC Volkswagen's series of innovative marketing measures, combined with the potential energy of the Beijing Auto Show, helped the ID.3 continue the momentum of "big single product" in April, driving the sales of the ID. family all the way to Changhong. From January to April, the sales volume of new energy of the Volkswagen brand reached 35,000, ranking first in the sales of new energy in joint ventures.
In order to continue to expand its product influence and market share, since March this year, ID.3 has continued to increase its offensive and play a marketing "combination punch": in early March, it launched a financial policy of "19,900 zero-pressure down payment, 1,399 yuan on-site monthly payment, and 3-year to high-6% hedging repurchase"; Three weeks later, China Merchants Bank's exclusive financial plan will be launched, and a thanksgiving gift of "8,000 yuan + will be reduced on the balance after 3 years of using the car" will be added to help users easily drive home with pure electric preferred.
In the face of the climactic price war in the auto market, SAIC Volkswagen adheres to long-termism and considers the cost of car ownership for users, so that consumers can truly enjoy the long-term value of buying a car. Following the ID.3 upgrade and launch of the ID.Care value protection package, at the Beijing Auto Show, SAIC Volkswagen announced that the application scope of the ID.Care value protection package will be extended to the ID.4 X and ID.6 X, that is, if you purchase any model of the ID. family, the cumulative mileage ≤ 90,000 kilometers in 3 years, and the cumulative claim ≤ 30% of the car price in 3 years can participate in the 6% discount repurchase after 3 years of ownership, bringing users a car purchase experience with zero anxiety and value preservation.
At the same time, the ID. family continues to innovate gameplay and connect directly with users. Recently, ID.3 has also teamed up with Super Gorilla to create a new ID. #的主题活动 for young people to #YoungNot Crispy, where users can go to 55 ID. Store, complete the interactive experience to get a super gorilla coupon, wool, drive a new car with one stone.
Open a new era of "oil and electricity with intelligence", and continue to lead the fuel vehicle market
Under the wave of new energy vehicles, SAIC Volkswagen, as the leader of the joint venture brand, took the lead in breaking the cognitive misunderstanding of "decoupling oil vehicles from intelligence" and launched the Tiguan L Pro, redefining the new standard of intelligent fuel vehicles and bringing a new experience of "oil and electricity with intelligence". At the same time, SAIC Volkswagen's "outstanding" brother group continued to make efforts to promote the sales of fuel vehicles, helping the Volkswagen brand to win the first place in the cumulative sales of fuel vehicles from January to April.
As the leading product of SAIC Volkswagen, Tiguan has become a star product in the SUV market after continuous iteration and optimization since its launch 14 years ago, and has won the trust of more than 2.8 million users. At the Beijing Auto Show, the Tiguan L Pro came to an advanced stage, driving a wave of high attention and pushing the sales of the Tiguan family to exceed 16,000 units in April. The Tiguan L Pro not only has a dual front face design with a Pioneer front face and an R-Line sports front face, but also a joint development IQ by SAIC Volkswagen and DJI Automotive Co., Ltd. The Pilot intelligent driving assistance system brings users high-end intelligent driving assistance that is more suitable for China's road conditions. In addition, the IQ unique to its class. Light's high-resolution smart projection headlights and 6-screen interactive digital cockpit with a sense of technology bring consumers a choice of fuel vehicles with more outstanding design, intelligent driving system and intelligent configuration.
In the B-class car market, SAIC Volkswagen has also come up with a sincere work to give back to users for the 40th anniversary, the starting price of the Passat 2024 is only 188,300 yuan, and the whole line is equipped with a 380TSI high-power engine, and is equipped with a wealth of practical configurations and highly intelligent equipment, refreshing the quality benchmark of B-class cars with "high performance + high intelligence", and creating a value-for-money experience for users as the king of joint venture B-class car performance. Passat sales reached 19,000 units in April, up 22.1% year-on-year.
In the Mengxia season, everything is beautiful. From now on, users can enjoy five benefits, including a national subsidy of up to 10,000 yuan, a public subsidy of up to 20,000 yuan, and an official reduction of 46,000 yuan for outstanding models, creating a car buying experience of "worry-free buying, worry-free use, and worry-free maintenance" in an all-round way. Entering its 40th anniversary, SAIC Volkswagen will uphold the concept of "In China for China", based on the actual needs of Chinese users and car use scenarios, and work with partners to create high-quality products that are more in line with the preferences of Chinese consumers, and write a better Chinese story with users.