Since 2017, the domestic MPV market has entered a bottleneck period of development, and the overall market has begun to decline continuously.
However, as a sub-segment of the MPV market, the amount of insurance in the mid-to-high-end MPV (more than 200,000) has continued to rise in the same period.
The independent brands are also keenly aware of this incremental market, combined with their own technical advantages in the field of new energy, the recent PPV new car spy reports of each company.
Let's let Xiaobian give you an inventory of the recent independent brand MPV with a high degree of discussion on the Internet.
BYD Denza MPV
In December 2021, BYD completed the acquisition of some Daimler shares in Denza Automobile, and the equity ratio of the two parties was changed to 90%:10%, which also means that Denza Automobile has actually become a subsidiary of BYD.
Earlier in November 2021, Denza Auto executive Zhao Changjiang revealed in Weibo that Denza's first model will be an MPV that will focus on the mid-to-high-end market.
According to the news currently exposed, the body length of the Denza MPV will reach 5200mm, and the whole series will be equipped with silent glass, electric side sliding doors and large skylights.
In terms of seat configuration, there will be a "2+2+3" regular 7-seat layout and a "2+2" deluxe 4-seat layout, and there will be a unique solution in the seat's mobile reclining function, taking into account safety and comfort.
In terms of power, in view of BYD's current comprehensive transformation of new energy, so in this MPV, there should only be pure electric EV models and plug-in hybrid DM-i/DM-p models, and Zhao Changjiang's related Weibo also confirms everyone's speculation.
Comments: On the three-electric system, BYD's technology accumulation is obvious to all. On the basis of ensuring driving quality, whether it can rely on the existing technology platform to meet the specialized needs of high-end customers for comfort has become the key to the success of Denza MPV.
Lantu Dreamer
As the earliest model exposed by the media, the Lantu Dreamer is currently close to being officially listed, and the known intelligence is also the richest.
In terms of body size, the Dreamer's length, width and height data is 5315 * 1985 * 1820mm, and the wheelbase is 3200mm, which is a "big man" in the same class.
In terms of interior, the Dreamer's interior color matching is full of luxury; in the car part, the Dreamer adopts a 1.4-meter-long triple screen, built-in Qualcomm 8155 chip, and can be customized according to customer needs.
In terms of seats, the dreamer's second row of seats is equipped with leg rests, massage, heating and other functions. In addition to the conventional 7-seat layout in medium and large MPV, The Dreamer also has a 4-seat customized version of the model, and the wider interior space provides more choices for high-end customers.
In terms of power, the Dreamer's power form is similar to that of Landu FREE, which will use pure electricity and range extender two kinds of power, of which the power parameters of the four-wheel drive pure electric model are 320 kilowatts, 620 Nm, and the official zero hundred acceleration time is 5.9 seconds.
In addition, Dreamer has opened pre-sale on April 7, with the pre-sale price of the seven-seat version of 380,000-480,000 yuan and the pre-sale price of the four-seat customized version starting from 600,000.
Comments: Faster product progress can make Lantu gain a certain market opportunity. But for Lantu Automobile, which is just starting out, it is undoubtedly a big gamble to put all two of its products into the high-end market.
Great Wall Wei brand MPV
Wei Jianjun, chairman of Great Wall Motors, once said: "Great Wall's SUVs do not make cars if they are not the first in the world. "So the recent spy photos about Wei brand MPV have become reasonable."
or M81
Or M83
In the previous product planning of Wei brand, it is expected to launch two MPV products - M81 and M83, respectively, positioned in medium and large MPV models and large MPV models, the main market is the household market and the commercial market respectively.
From the perspective of the chassis structure of the road test car, the chassis of these two cars is derived from the previous VV7 chassis of Weipai. Models with VV7 chassis in Wei are usually 2950mm in wheelbase and 4760mm in length.
The road test vehicles have lengthened the original chassis, according to which it is speculated that the wheelbase of the two new MPV can exceed 3000mm and the length can exceed 5000mm.
In terms of power, since Weipai will focus on hybridization in the future, the new MPV should also launch light hybrid models and plug-in hybrid models based on the lemon DHT hybrid system
Comments: Weipai launched two new MPV products in one go, indicating that it has strong confidence in its own products. However, there are large differences in the needs of different market segments, and it may be counterproductive to use the big pot rice thinking to make products.
Red Flag MPV
According to media reports, Hongqi has given the internal code name of C095 for the new MPV model, and will focus on the business travel market in the future, and the car has also flowed out of some spy photos.
In terms of appearance, the new MPV model adopts the design of the iconic large-size grille in the Hongqi family with a straight waterfall middle net.
In terms of body size, Hongqi MPV should be benchmarked against the benchmark product of the current medium and large MPV - Toyota Alpha, its body size is 4975 * 1850 * 1945mm, and the wheelbase is 3000mm.
In terms of seat configuration, it can be determined that the spy road test adopts a "2+2+3" 7-seat configuration. The road test car is equipped with an integrated seat with leg rest and armrest function in the second row, which should be able to get a good sense of wrapping and comfort.
Comments: At present, The Red Flag MPV is still in the confidential stage, and there is less information about power, configuration, price and so on. However, with Hongqi's own brand power, Hongqi MPV may achieve better results in the government and corporate car market in the future.
Extreme KrYPVs
At present, there is not much news about extreme krypton MPV, according to known intelligence, extreme krypton MPV, will be based on the SEA vast architecture to build, positioned in the medium and large MPV, the future may be named extreme krypton 002.
In appearance, the Extreme Kr MPV continues the design language of Extreme Kr 001, such as the split headlights with parallel lines.
Inside, the road test car uses an 8.8-inch dashboard and a 15.4-inch central control machine, and the central armrest area is a common gear handlebar and storage space.
In terms of seats, like many competitors, the Extreme Kr MPV uses one-piece seats with high comfort in the second row. The third row of seats is still retained on the road test car, and it is expected that the Extreme Kr MPV will have a common 7-seater model of the same class.
In terms of power, as a pure electronic brand under Geely, Extreme Kr MPV is estimated to use pure electric power, and it is also reported that the cruising range of the car will exceed 700 kilometers.
Comments: As a krypton car focusing on the high-end market, the launch of such a medium-sized MPV is also expected by everyone. However, at present, there are many problems at the software level of Extreme Kr 001, and it is still unclear whether the extreme Kr MPV will have the same problem in the future.
epilogue
At present, the total amount of the MPV market is shrinking, but the high-end MPV models have ushered in sales growth, indicating that the current MPV market is experiencing a consumption upgrade. Independent brands have advantages in electrification, intelligence and production costs, and it is logical to challenge the status of joint venture brands in the mid-to-high-end MPV market.
This phenomenon also confirms the fact that whether it is in the subjective will of independent brands or in the collective cognition of consumers, the stereotype of low-end and cheap domestic cars has long become history.
But say a thousand ways and ten thousand, all the positive development is inseparable from the core product force improvement, whose products have more advantages, who has a more accurate grasp of customer needs, who can laugh to the end.